WEGR
Encyclopedia
WEGR is a classic rock
formatted
radio station
in Memphis, Tennessee
. It is owned by Clear Channel Communications
and broadcasts at 102.7 FM.
600 AM. In December 1975, the station went to an automated country format with the call letters WZXR. On September 25, 1977, the station switched to AOR (Album Oriented Rock). Except for a brief flirtation with top 40 in 1985 and 1986, the station has been some form of rock ever since.
Known as "Rock 103," WEGR has been consistently programmed with a classic rock format for more than 30 years. Its mascot is a walrus http://www.rock103.com/pages/rotator_images/walrus-rotator.jpg, which has seen numerous incarnations. For a brief period, the station was promoted as "The Eagle," in an attempt to create a brand from the callsign.
For many years, WEGR's studio was located at historic 203 Beale Street
. It was moved in 2003 to a facility shared by other area Clear Channel broadcast stations.
Classic rock
Classic rock is a radio format which developed from the album-oriented rock format in the early 1980s. In the United States, the classic rock format features music ranging generally from the late 1960s to the late 1980s, primarily focusing on the hard rock genre that peaked in popularity in the...
formatted
Radio format
A radio format or programming format not to be confused with broadcast programming describes the overall content broadcast on a radio station. Radio formats are frequently employed as a marketing tool, and constantly evolve...
radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
in Memphis, Tennessee
Memphis, Tennessee
Memphis is a city in the southwestern corner of the U.S. state of Tennessee, and the county seat of Shelby County. The city is located on the 4th Chickasaw Bluff, south of the confluence of the Wolf and Mississippi rivers....
. It is owned by Clear Channel Communications
Clear Channel Communications
Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...
and broadcasts at 102.7 FM.
History
The station began as WREC-FM, sister to WRECWREC
WREC is a radio station broadcasting a News Talk Information format. Licensed to Memphis, Tennessee, USA, the station is currently owned by Clear Channel Communications. The station is also broadcast on HD radio....
600 AM. In December 1975, the station went to an automated country format with the call letters WZXR. On September 25, 1977, the station switched to AOR (Album Oriented Rock). Except for a brief flirtation with top 40 in 1985 and 1986, the station has been some form of rock ever since.
Known as "Rock 103," WEGR has been consistently programmed with a classic rock format for more than 30 years. Its mascot is a walrus http://www.rock103.com/pages/rotator_images/walrus-rotator.jpg, which has seen numerous incarnations. For a brief period, the station was promoted as "The Eagle," in an attempt to create a brand from the callsign.
For many years, WEGR's studio was located at historic 203 Beale Street
Beale Street
Beale Street is a street in Downtown Memphis, Tennessee, which runs from the Mississippi River to East Street, a distance of approximately . It is a significant location in the city's history, as well as in the history of the blues. Today, the blues clubs and restaurants that line Beale Street are...
. It was moved in 2003 to a facility shared by other area Clear Channel broadcast stations.