is an American AM radio station in Celina, Ohio, broadcasting at 1350 kHz on the AM dial. The station is owned with 96.7 WCSM-FM by Hayco Broadcasting, Inc.
WCSM was founded in 1964 by Richard Hunt and C. Oscar Baker who at the time also owned WPTW
WPTW "The Voice of Miami County" is a commercial AM radio station in Piqua, Ohio, USA operating 24/7 at 1570 kHz with a power output of 250 watts plus a live audio stream on the Internet. It is currently owned by Miami Valley Radio LLC, owned solely by Mark Hiner...
in Piqua (currently owned by Miami Valley Radio LLC). Since the late 1970s it has been owned by Hayco Broadcasting. WCSM is the second oldest commercial radio station in Mercer County with WCSM-FM making its initial sign-on in 1965.
It was originally a daytimer from its inception until the 1990s when WCSM was given permission to operate with reduced power (11 watts) during the evening hours. Its normal daytime power is 500 watts with a direction pattern reaching neighboring Saint Marys, Wapakoneta, Van Wert and the southwestern suburbs of Lima.
Since the late 1980s departure of former competitor WERM at Moulton near Wapakoneta (later WAXC which then moved its studios to Lima as WZOQ-FM and currently WFGF
WFGF is a commercial radio station based in Wapakoneta, Ohio, broadcasting a country music format. Its studios are located in Lima, Ohio, with their transmitter located in Cridersville, Ohio, between Wapakoneta and Lima....
...previously at 93.1 following a callsign and frequency swap), WCSM has maintained its local image and for the most part remains locally originating in Celina and for many years also operated an additional live studio in downtown St. Marys.
Its main studios, offices and transmitter remain located on the southwestern corner of Celina at the intersection of Meyer and Schunck Road.
WCSM AM and FM remain as Mercer and Auglaize County's only AM–FM combo still offering locally-originating full-service programming. Its slogan and jingle "We Do It For You" has been in use since Hayco's purchase in 1977.
WCSM's programming format includes adult standards
Adult standards is a North American radio format heard primarily on AM or class A FM stations.Adult standards is aimed at "mature" adults, meaning mainly those persons over 50 years of age, but it is mostly targeted for senior citizens...
from the Music of Your Life
Music of Your Life is a satellite-delivered radio network featuring the Adult Standards music format. Created by record executive and jingle writer Al Ham, and now under the direction of Marc Angell, Music of Your Life has more than 50 AM, FM and HD-2 radio station affiliates, and has been in...
network, local high-school sports, and farm programming. WCSM-AM also features newscasts from ABC Radio and the Ohio News Network as well as NASCAR racing while sister WCSM-FM
WCSM-FM is an American FM radio station broadcasting at 96.7 MHz in Celina, Ohio. The station features a full-service Hot Adult Contemporary format with local news, weather, sports and agricultural programming...
offers an adult contemporary format.
WCSM features agricultural news and weather updates several times daily from the Agri Broadcast Network
The Agri Broadcasting Network was a radio news network in the U.S. state of Ohio. ABN programming was heard on more than 60 radio stations statewide, including the major markets of Canton, Toledo, and Columbus....
, of which the station is a charter affiliate, and the Buckeye Ag Radio Network (BARN).