WCMG is a radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 broadcasting an active rock

Active rock

Active rock is a radio format used by many commercial radio stations across the United States and Canada. Active rock plays contemporary rock artists with a mix of songs common in the classic rock radio format.-Format background:...

 format. Licensed to Latta, South Carolina

Latta, South Carolina

Latta is a town in Dillon County, South Carolina, United States. The population was 1,410 at the 2000 census. This small town also contains one of the many libraries that were started with funds given by Andrew Carnegie, which is located in the center of town....

, USA. The station is currently owned by Cumulus Media

Cumulus Media

Cumulus Media, Inc. is the second largest Owner and Operator of AM and FM radio stations in the United States, behind Clear Channel Communications, operating 570 stations in 150 markets as of September 16, 2011. The company also owns Cumulus Media Networks...

.

History

The station became WWPD on 1988-02-29. On 1993-04-30, the station changed its call sign to WLXP. On 1994-03-07 to the current WCMG.

WATP-AM 1430 and WATP-FM 94.3 were licensed to Marion, South Carolina

Marion, South Carolina

Marion is a city in Marion County, South Carolina, United States. The population was 7,042 at the 2000 census. It is the county seat of Marion County...

. WATP-AM played country music

Country music

Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...

, while WATP-FM played beautiful music

Beautiful music

Beautiful music is a mostly instrumental music format that was prominent in American radio from the 1960s through the 1980s...

. Then as WKXS the FM station played country music

Country music

Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...

 before a switch to urban contemporary

Urban contemporary

Urban contemporary is a music radio format. The term was coined by the late New York DJ Frankie Crocker in the mid 1970s. Urban contemporary radio stations feature a playlist made up entirely of hip hop/rap, contemporary R&B, pop, electronica such as dubstep and drum and bass and Caribbean music...

 and gospel music

Gospel music

Gospel music is music that is written to express either personal, spiritual or a communal belief regarding Christian life, as well as to give a Christian alternative to mainstream secular music....

 late in the 1980s as WWPD; the AM took over the WKXS letters and played oldies

Oldies

Oldies is a term commonly used to describe a radio format that concentrates on music from a period of about 15 to 55 years before the present day....

.

As WLXP this station was Christian

Christian radio

Christian radio is a category of radio formats that focus on transmitting programming with a Christian message. In the United States, where it is more established, many such broadcasters play popular music of Christian influence, though many programs have talk or news programming covering...

 country

Country music

Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...

.

Later, WCMG was "Magic 94.3", playing urban adult contemporary

Urban Adult Contemporary

Urban adult contemporary is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have rap music on their playlists. The format was designed by Barry Mayo when he, Lee S. Simonson and Bill Pearson organized Broadcast...

 music and featuring programming from ABC Radio.