Viximo is a provider of virtual goods solutions located in Cambridge, Massachusetts

Cambridge, Massachusetts

Cambridge is a city in Middlesex County, Massachusetts, United States, in the Greater Boston area. It was named in honor of the University of Cambridge in England, an important center of the Puritan theology embraced by the town's founders. Cambridge is home to two of the world's most prominent...

, United States. The company provides social networking, online dating and casual gaming sites with technology to implement a virtual goods economy

Virtual currency

Virtual currency is used to purchase virtual goods within a variety of online communities; which include social networking websites, virtual worlds and online gaming sites....

. These tools include virtual currencies, payment systems, virtual goods, and white-label apps and games.

History

Viximo was founded in October 2008 by Brian Balfour and Sean Lindsay. In April 2009, the company secured US $5 million in a round of funding from North Bridge Venture Partners and Sigma Partners. In January 2010, Viximo appointed Dale Strang as Chief Executive Officer.

In October 2009, Viximo announced its partnership with Zorpia.com, an international social network with 16 million worldwide users.

In November 2009, Viximo added music company Interscope Geffen A&M, a division of Universal Music Group

Universal Music Group

Universal Music Group is an American music group, the largest of the "big four" record companies by its commanding market share and its multitude of global operations...

, to its portfolio of clients and powered Lady Gaga

Lady GaGa

Stefani Joanne Angelina Germanotta , better known by her stage name Lady Gaga, is an American singer and songwriter. Born and raised in New York City, she primarily studied at the Convent of the Sacred Heart and briefly attended New York University's Tisch School of the Arts before withdrawing to...

's Gift Shop on Facebook.

In January 2010, Viximo was one of 11 Boston start-ups honored as winners of the 2010 OnMedia 100 Top Private Companies Award.

Business model

Viximo is supported by revenue sharing agreements with social networking, online dating and casual gaming sites. Viximo provides these online publishers with the technology needed to run a virtual goods economy which can help them monetize user activities and increase user engagement. The technology includes virtual currency, payment systems, user analytics and white-label apps and games in which users can spend virtual currency. Viximo also works with content creators such as artists, brands, sports teams, athletes and celebrities to distribute and monetize branded content.

Viximo's publisher network reaches over 60 million monthly users. Their clients include:

• BlackPlanet
• FanIQ
• Fotolog
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• MyYearbook
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• Bebo
  Bebo
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• Multiply.com
• nimble.ie
• Quepasa
  Quepasa
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• Quibblo
• Zorpia.com