Vittorio Fiorucci
Encyclopedia
Vittorio Fiorucci was an Italian Canadian poster artist
Poster
A poster is any piece of printed paper designed to be attached to a wall or vertical surface. Typically posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be...

 from Montreal
Montreal
Montreal is a city in Canada. It is the largest city in the province of Quebec, the second-largest city in Canada and the seventh largest in North America...

, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

.

Fiorucci was born on 2 November 1932 in Zara (Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...

). During World War Two when Zara was about to be captured by Yugoslavia, Fiorucci and his family fled to Venice, Italy, where he subsequently spent most of his childhood before coming to Canada in 1951. By 1960, he was an established artist and by 1980 was one of the most renowned poster designers in the world. Fiorucci was awarded a Moebius Award at the 1998 International Advertising Awards of Chicago, and lifetime achievement awards from the Canadian Association of Photographers and Illustrators and the Institute of Design Montréal. Fiorucci worked in a variety of mediums: he did illustration works for magazines (including the film magazine Take One
Take One
Take One: Film & Television in Canada Although it shares the name with the original Take One, Take One: Film and Television in Canada was a separate publication with no connection to its predecessor. And unlike the original, its focus was entirely Canadian...

), children's books, animation, and was an established photographer who was exhibited in 1958 at George Eastman House
George Eastman House
The George Eastman House is the world's oldest museum dedicated to photography and one of the world's oldest film archives, opened to the public in 1949 in Rochester, New York, USA. World-renowned for its photograph and motion picture archives, the museum is also a leader in film preservation and...

's International Exhibition of the World's Greatest Photographers.

His work was used to promote many of the films that marked the beginning of independent Québécois cinema, and appeared in magazines as varied as Time and (the cinema magazine) Take One
Take One
Take One: Film & Television in Canada Although it shares the name with the original Take One, Take One: Film and Television in Canada was a separate publication with no connection to its predecessor. And unlike the original, its focus was entirely Canadian...

. He created the logo for the Le Château chain of clothing stores, and the green mascot
Mascot
The term mascot – defined as a term for any person, animal, or object thought to bring luck – colloquially includes anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name...

 Victor
Victor (mascot)
Victor is the mascot and logo for the comedy festival Just for Laughs. It was designed by Vittorio Fiorucci of the Canadian Design Resource company.The image was inspired by a monster that covers a lot of territory and preys on Montreal...

 of the Just For Laughs
Just for Laughs
Just for Laughs is a comedy festival held each July in Montreal, Quebec, founded in 1983. It is the largest international comedy festival in the world.- Information :...

festival. He died from a stroke on July 30, 2008.

Further reading

  • L'art de Vittorio Fiorucci: Affiches 1964-1981 (1981), Paris: Centre culturel Canadien. ISBN 2-900434-53-X
  • Fulvio Caccia, Daniel Sloate (1998) "Vittorio Fiorucci: The Devil behind the Poster", in Interviews with the Phoenix: Interviews with Fifteen Italian-Québécois Artists, Guernica Editions, pp. 67–76. ISBN 1-55071-064-8

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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