The Verge Music Festival is an alternative

Alternative rock

Alternative rock is a genre of rock music and a term used to describe a diverse musical movement that emerged from the independent music underground of the 1980s and became widely popular by the 1990s...

 and modern rock

Modern rock

Modern rock is a rock format commonly found on commercial radio; the format consists primarily of the alternative rock genre...

 festival. It is run by the promoters of Summerfest

Summerfest

Summerfest is a yearly music festival held at the Henry Maier Festival Park along the lakefront in Milwaukee, Wisconsin, USA. The festival lasts for 11 days, is made up of 11 stages with performances from over 700 bands, and since the mid-1970s has run from late June through early July, usually...

 and takes place in Milwaukee, Wisconsin

Milwaukee, Wisconsin

Milwaukee is the largest city in the U.S. state of Wisconsin, the 28th most populous city in the United States and 39th most populous region in the United States. It is the county seat of Milwaukee County and is located on the southwestern shore of Lake Michigan. According to 2010 census data, the...

 on the Summerfest Grounds.

2010 (Inaugural Year)

The initial lineup was announced March 11, 2010 in the Milwaukee Area. The two day festival is expected to be held annually during the first weekend of June. The 2010 Verge Music Festival was Friday, June 4, and Saturday, June 5. Weezer, Three Days Grace, and AFI headlined the 2010 festival.

Friday June 4

• Three Days Grace
  Three Days Grace
  Three Days Grace is a Canadian rock band, formed in Norwood, Ontario, Canada in 1992, originally under the name Groundswell. After a breakup in late 1997, the band regrouped in the same year under its current name and with a line-up consisting of guitarist and lead vocalist Adam Gontier, drummer...
  
  
• Eagles of Death Metal
  Eagles of Death Metal
  Eagles of Death Metal is an American rock band from Palm Desert, California, formed in 1998 by Jesse Hughes and Josh Homme. Despite their band name, Eagles of Death Metal are not a death metal band. Hughes stated that a friend was introducing Josh Homme to the death metal genre...
  
  , Crash Kings
  Crash Kings
  Crash Kings is an American rock trio formed in Los Angeles, California in 2006. The members are vocalist-keyboardist Antonio Beliveau, his brother and bassist Mike Beliveau, and drummer Jason Morris....
  
  , She & Him
  She & Him
  She & Him is an American indie pop duo consisting of Zooey Deschanel and M. Ward . The band's first album, Volume One, was released on Merge Records in March 2008...
  
  , Nico Vega
  Nico Vega
  Nico Vega is an American rock band from Los Angeles, California, formed in 2005. The band consists of lead singer Aja Volkman, guitarist Rich Koehler and drummer Dan Epand. Comparisons have been made to The White Stripes in that they have never had a bass player...
  
  , Reni Lane
  Reni Lane
  Reni Lane is a singer-songwriter and alt pop/rock artist hailing from Oregon now living in New York City...
  
  

Saturday June 5

• Weezer
  Weezer
  Weezer is an American alternative rock band. The band currently consists of Rivers Cuomo , Patrick Wilson , Brian Bell , and Scott Shriner . The band has changed lineups three times since its formation in 1992...
  
  , AFI
  AFI (band)
  AFI is an American alternative rock band from Ukiah, California that formed in 1991. They have consisted of the same lineup since 1998: lead vocalist Davey Havok, drummer and backup vocalist Adam Carson, with bassist Hunter Burgan and guitarist Jade Puget, who both play keyboard and contribute...
  
  
• Cold War Kids
  Cold War Kids
  Cold War Kids are an American indie rock band from Long Beach, California. Band members are Nathan Willett , Jonnie Russell , Matt Maust , and Matt Aveiro .-History:...
  
  , The Raveonettes
  The Raveonettes
  The Raveonettes are a Danish indie rock duo, consisting of Sune Rose Wagner on guitar, instruments, and vocals, and Sharin Foo on bass, guitar and vocals...
  
  , Rogue Wave, among others.

More bands are to be announced in the coming years.