Velo Vie is an Arizona-based manufacturer and marketer of racing bicycles direct to consumers through its online marketplace. Velo Vie offers customizable bicycle frames featuring Velo Vie Carbon Axis technology. Velo Vie offers consumers components through its relationships with manufacturers such as SRAM, Reynolds

Reynolds Cycle Technology

Reynolds Cycle Technology is a manufacturer of tubing for bicycle frames and other bicycle components based in Birmingham, England established in 1898.-History:...

, Easton

Easton (company)

Easton-Bell Sports makes sports equipment and clothing under the brands Bell Sports, Blackburn, Easton, Giro, and Riddell. Its parent company is Fenway Partners.-Easton:...

, Speedplay

Speedplay (bicycle pedal)

Speedplay is a brand of clipless bicycle pedal manufactured by Speedplay Inc. in San Diego, California. Models include Zero, Light Action, and X for road cycling, Frog for mountain biking, and Drillium for downhill. Speedplay pedals are used by many top professional racers, such as Cadel Evans,...

, and LOOK.

Company History

Velo Vie was founded in 2006 by Homayoon Farsi and Dan Barnes. In May 2007 Velo Vie received its first review by an independent source on the Vitesse 300. Velo Vie followed this with their first showing at Interbike

Interbike

The Interbike International Bicycle Expo is the largest bicycle industry trade show in North America and is held annually in Las Vegas, Nevada. Exhibitors consist of companies interested in selling their products and services to bicycle retailers, wholesale distributors and manufacturers...

. By early 2008 Velo Vie had released several new models bringing a more complete line of road bikes to their customers. To support this growth in the market Velo Vie partnered with Quality Bicycle Products

Quality Bicycle Products

Quality Bicycle Products is the largest distributor of bicycle parts and accessories in the bicycle industry, with revenues of $150 million in 2008. In addition to wholesaling bicycles and components from other manufacturers, QBP owns and manufactures several brands of its own...

 and their Dream Cycle division. By early 2009 Velo Vie had moved into a new category for the company by creating the Versa: a cyclo-cross

Cyclo-cross

Cyclo-cross is a form of bicycle racing. Races typically take place in the autumn and winter , and consists of many laps of a short course featuring pavement, wooded trails, grass, steep hills and...

 bike. Expanding on its more complete line Velo Vie added to its distribution channel by supporting IBD's. Velo Vie continued its growth in 2009 by partnering with Lifetime Fitness to offer their members access to limited edition Velo Vie bicycles.

Team and athlete involvement

By 2007 Velo Vie sponsored teams around the world, and by 2008 had sponsored its first pro continental team Amore-e-Vita which included Olympic gold medal winner Miguel Martinez

Cycling at the 2000 Summer Olympics

At the 2000 Summer Olympics, 3 different Bicycle racing disciplines were contested: Road cycling, Track cycling, and Mountain biking.-Medal table:-Road cycling:-Track cycling:MenWomen-Mountain biking:-References:*...

 and many others. As well as its first women's professional team Touchstone Cycling. In 2008 Velo Vie entered the triathlon community by a sponsorship a professional triathlete Felipe Bastos. Its relationship with teams has not stopped there and Velo Vie continues to put money into working with teams at all levels to further the sport of cycling. Later in 2008 Velo Vie started working with Turning Point and Jenny Jones

Jenny Jones (presenter)

Jenny Jones is a former Canadian American stand-up comedian and talk show host. She hosted The Jenny Jones Show from 1991 to 2003.-Life and career:...

 and her charity Jenny's Hero's bringing into full view their exclusive exchange program and commitment to junior's racing. 2009 Amore-e-Vita and Velo Vie extended their commitment to athletes working with athlete Chad Gerlach who had been featured on the TV show Intervention.

Reviews and references

• First review puts Velo Vie in the mix: "I’ve been dealing with Velo Vie co-founder Dan Barnes for a long time. Way back before there was a PezCycling, I remember going to a shop that Dan owned and having him pull a part off his own bike to get me on the road because he didn’t think I should have to wait on a manufacturer to fix a clear defect - and he didn’t sell me the bike he fixed!" by Charles Manantan
• Pez cyclings review of Velo Vie's Vitesse 300SE by Charles Manantan
• Stiffness comparison test on Velocity Nation by Andy
• Amore-e-Vita and Velo Vie join forces press release
• Velo Vie launches dealer program press release
• Velo Vie, Amore-e-Vita, and Lifetime Fitness join press release
• Touchstone and Velo Vie: "Additional sponsors include Velo Vie"
• Amore-e-Vita and Velo Vie: "a fast pace and Yuri Metluskenko brought similar results for his Amore & Vita presented by Lifetime Fitness/ Velo Vie team when he claimed his second consecutive victory in Doylestown."
• Velo Vie growing dealer base on BikeRumor.com
• QBP dreamcycle partnership: "Since QBP’s professionals build the bike, all the customer has to do is install the bar, stem, seat post, pedals and wheels," Todd Cravens, Quality's sales manager."