Varoomshka was a satirical comic strip by John Kent

John Kent (cartoonist)

John Kent was a New Zealand cartoonist who is best known as the author of the Varoomshka comic strip in the English newspaper The Guardian during the 1970s....

 that appeared in The Guardian

The Guardian

The Guardian, formerly known as The Manchester Guardian , is a British national daily newspaper in the Berliner format...

 in 1969 and ran throughout the 1970s. The young woman Varoomshka was an Everywoman used by Kent to poke fun at the prominent British politicians of the day such as Harold Wilson

Harold Wilson

James Harold Wilson, Baron Wilson of Rievaulx, KG, OBE, FRS, FSS, PC was a British Labour Member of Parliament, Leader of the Labour Party. He was twice Prime Minister of the United Kingdom during the 1960s and 1970s, winning four general elections, including a minority government after the...

 and Edward Heath

Edward Heath

Sir Edward Richard George "Ted" Heath, KG, MBE, PC was a British Conservative politician who served as Prime Minister of the United Kingdom and as Leader of the Conservative Party ....

. She was more popular with male readers than women and with the rise of feminism in the late 1970s the buxom and generally scantily-clad blonde woman had to go. The strip was quietly discontinued in 1979.

http://www.guardian.co.uk/media/2003/apr/19/pressandpublishing.guardianobituaries
http://www.independent.co.uk/news/obituaries/john-kent-730313.html
http://ukcomics.wikia.com/wiki/Varoomshka