V de V (fashion brand)
Encyclopedia
V de V is a sportswear
fashion label founded in 1963 by Michèle Rosier
.
founded "V de V", which stands for Vêtements de Vacance. This translates literally as 'Clothes for Holiday'. The label quickly established a reputation for fine quality sportswear, including swimwear and ski-wear. Her love of plastics led to her being nicknamed the "Vinyl Girl" . The International Herald Tribune
compared Rosier's "style without nostalgia" for ready-to-wear to Andre Courrèges
's haute couture
designs.
Michèle Rosier and V de V designs were sold in France through outlets such as Dorothèe Bis and she also designed for White Stag
in the USA and Jaeger
in the UK
Her ski-wear was particularly distinctive, including ski-suits in quilted nylon velvet and vividly coloured suits with detachable face panels such as the one featured on the front cover of Sports Illustrated
magazine for 13 November 1967.
Michèle Rosier also designed the parachute jumpsuits for Raquel Welch
in the 1967 film Fathom
.
Several notable fashion designers, including Jean Charles de Castelbajac in 1969, Kenzo Takada
, and agnès b had an early start with working for V de V.
In 1990, V de V was purchased by Sergio Tacchini
. There is currently a V de V retail outlet on the rue de Sevres in Paris.
was selected as part of the Dress Of The Year
ensemble for 1966 at the Fashion Museum, Bath
.
Sportswear
Sportswear or activewear is clothing, including footwear, worn for sport or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons....
fashion label founded in 1963 by Michèle Rosier
Michèle Rosier
Michèle Rosier is a French fashion journalist and designer who founded the V de V sportswear label. In addition to this, she has worked as a film director and screenwriter since 1973....
.
Company history
In 1963 Michèle RosierMichèle Rosier
Michèle Rosier is a French fashion journalist and designer who founded the V de V sportswear label. In addition to this, she has worked as a film director and screenwriter since 1973....
founded "V de V", which stands for Vêtements de Vacance. This translates literally as 'Clothes for Holiday'. The label quickly established a reputation for fine quality sportswear, including swimwear and ski-wear. Her love of plastics led to her being nicknamed the "Vinyl Girl" . The International Herald Tribune
International Herald Tribune
The International Herald Tribune is a widely read English language international newspaper. It combines the resources of its own correspondents with those of The New York Times and is printed at 38 sites throughout the world, for sale in more than 160 countries and territories...
compared Rosier's "style without nostalgia" for ready-to-wear to Andre Courrèges
André Courrèges
André Courrèges is a French fashion designer, known for his ultra-modern designs. At the age of 25, after studying to be a civil engineer, he went to Paris to work at Geanne Lafaurie fashion design house...
's haute couture
Haute couture
Haute couture refers to the creation of exclusive custom-fitted clothing. Haute couture is made to order for a specific customer, and it is usually made from high-quality, expensive fabric and sewn with extreme attention to detail and finished by the most experienced and capable seamstresses,...
designs.
Michèle Rosier and V de V designs were sold in France through outlets such as Dorothèe Bis and she also designed for White Stag
White Stag (clothing)
White Stag is an in-store brand of women's clothing and accessories sold by Wal-Mart. Originally founded as a skiwear manufacturer in Portland, Oregon, the company was purchased by the Warnaco Group in 1966, which in turn sold the brand to Wal-Mart in 2003....
in the USA and Jaeger
Jaeger (clothing retailer)
Jaeger is a United Kingdom based high-end fashion brand and retailer of menswear and womenswear formed in 1884 by Lewis Tomalin ....
in the UK
Her ski-wear was particularly distinctive, including ski-suits in quilted nylon velvet and vividly coloured suits with detachable face panels such as the one featured on the front cover of Sports Illustrated
Sports Illustrated
Sports Illustrated is an American sports media company owned by media conglomerate Time Warner. Its self titled magazine has over 3.5 million subscribers and is read by 23 million adults each week, including over 18 million men. It was the first magazine with circulation over one million to win the...
magazine for 13 November 1967.
Michèle Rosier also designed the parachute jumpsuits for Raquel Welch
Raquel Welch
Jo Raquel Tejada , better known as Raquel Welch, is an American actress, author and sex symbol. Welch came to attention as a "new-star" on the 20th Century-Fox lot in the mid-1960s. She posed iconically in a animal skin bikini for the British-release One Million Years B.C. , for which she may be...
in the 1967 film Fathom
Fathom (film)
Fathom is a 1967 British spy comedy film directed by Leslie H. Martinson, starring Anthony Franciosa and Raquel Welch. Fathom Harvill is a dental assistant and an American skydiver touring Europe with a U.S. parachute team...
.
Several notable fashion designers, including Jean Charles de Castelbajac in 1969, Kenzo Takada
Kenzo Takada
Kenzo Takada is a Japanese fashion designer. He is also the founder of Kenzo, a worldwide brand of perfumes, skincare products and clothes....
, and agnès b had an early start with working for V de V.
In 1990, V de V was purchased by Sergio Tacchini
Sergio Tacchini
Sergio Tacchini is an Italian fashion designer of sportswear and former professional tennis player. The sportswear firm bearing his name is located in Bellinzago Novarese, Novara, Italy.- Tennis career :...
. There is currently a V de V retail outlet on the rue de Sevres in Paris.
Awards
A Michèle Rosier for V de V raincoat in see through PVCPolyvinyl chloride
Polyvinyl chloride, commonly abbreviated PVC, is a thermoplastic polymer. It is a vinyl polymer constructed of repeating vinyl groups having one hydrogen replaced by chloride. Polyvinyl chloride is the third most widely produced plastic, after polyethylene and polypropylene. PVC is widely used in...
was selected as part of the Dress Of The Year
Dress of The Year
The Dress of the Year is an annual fashion award run by the Fashion Museum, Bath from 1963. Each year since 1963, the Museum has asked a fashion journalist to select a dress or outfit that best represents the most important new ideas in contemporary fashion. For 2010 the Museum broke with tradition...
ensemble for 1966 at the Fashion Museum, Bath
Fashion Museum, Bath
The Fashion Museum is housed in the Assembly Rooms in Bath, Somerset, England.The collection was started by Doris Langley Moore, who gave her collection to the city of Bath in 1963. It focuses on fashionable dress for men, women and children from the late 16th century to the present day and has...
.