Urchin (software)
Encyclopedia
Urchin is a web statistics analysis
Web analytics
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage....

 program developed by Urchin Software Corporation
Urchin Software Corporation
Urchin Software Corporation was a web analytics company based in Southern California. In April 2005, the company was purchased by Google.-Corporate history:Urchin was founded by Paul Muret and Scott Crosby in December 1995 in San Diego, California...

. Urchin is used to analyze web server
Web server
Web server can refer to either the hardware or the software that helps to deliver content that can be accessed through the Internet....

 log file content and display the traffic
Internet traffic
-Historical Internet Traffic Growth:Because of the distributed nature of the Internet, there is no single point of measurement for total Internet traffic...

 information on that website
Website
A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...

 based upon the log data.

Urchin software can be run in two different data collection modes; log file analyser or hybrid. As a log file analyser, Urchin processes web server log files in a variety of log file formats. Custom file formats can also be defined. As a hybrid, Urchin combines page tags with log file data to eradicate the limitations of each data collection method in isolation. The result is more accurate web visitor data.

Urchin has become one of the more popular solutions for website traffic analysis, particularly with ISPs and web hosting providers. This is largely due to its scalability in performance and pricing model.

While Urchin Software Corp. was acquired by Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...

 in April 2005, the Urchin 5 and prior analysis programs are still widely used and available today. In April 2008, Google released the next version called Urchin 6. In February 2009, Google released Urchin 6.5, integrating AdWords
AdWords
Google AdWords is Google's main advertising product and main source of revenue. Google's total advertising revenues were USD$28 billion in 2010. AdWords offers pay-per-click advertising, cost-per-thousand advertising, and site-targeted advertising for text, banner, and rich-media ads. The AdWords...

. Urchin 7 was released in September 2010 and includes 64-bit support, new UI and event tracking among other features.

External links

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