Up in the Clouds
Encyclopedia
"Up in the Clouds" is the third single from Alternative
Alternative rock
Alternative rock is a genre of rock music and a term used to describe a diverse musical movement that emerged from the independent music underground of the 1980s and became widely popular by the 1990s...

 band Darwin Deez
Darwin Deez
Darwin Deez is an American indie band from New York City signed to music label Lucky Number. The group's frontman Darwin Deez attended Wesleyan University and previously was a guitarist for the Creaky Boards and a rapper...

. It was released as a digital download
Music download
A music download is the transferral of music from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment...

 on 11 July 2010 with a vinyl
Gramophone record
A gramophone record, commonly known as a phonograph record , vinyl record , or colloquially, a record, is an analog sound storage medium consisting of a flat disc with an inscribed, modulated spiral groove...

 release the following day and also features on the self-titled debut album: Darwin Deez
Darwin Deez (album)
-Singles:...

. The single was added to BBC Radio 1
BBC Radio 1
BBC Radio 1 is a British national radio station operated by the British Broadcasting Corporation which also broadcasts internationally, specialising in current popular music and chart hits throughout the day. Radio 1 provides alternative genres after 7:00pm including electronic dance, hip hop, rock...

's C Playlist in June 2010 .

Creation

When asked by Matt Edmondson
Matt Edmondson
Matt Edmondson is an English television and Sony Award-nominated radio presenter, specialising in music, entertainment and celebrity news.-Television career:...

 about the motives behind the single, lead singer of the band, Darwin Smith explained:

"I was in a relationship with this girl and I screwed up... I cheated on this girl and then she got really mad. So I wrote her this song. I knew it wasn't going somewhere, so I had to put the nail in the coffin."

Track listing

  • Digital Download


Music video

The music video to accompany the release of "Up in the Clouds" premiered on Youtube on 21 June 2010. It revolves around the storyline that Darwin has just broken up with his girlfriend, who is one of two air-control pilots. Despite attempting to apologise for what he has done, shown through the lyrics "I'm sorry"; the girlfriend avoids him at every cost. At the beginning of the video, Darwin steps out of the plane on to a cloud, where he spends the remainder of the video, playing on the title "Up in the Clouds". The girlfriend rejects Darwin's calls and even tampers with the flight controls so as to send Darwin falling through the sky.

Chart performance

"Up in the Clouds" debuted on the UK Indie Chart
UK Indie Chart
The UK Independent Chart or Indie Chart is a chart of the best-selling independent record releases in the UK.- History :In the wake of punk, small record labels began to spring up, as an outlet for artists that were unwilling to sign contracts with major record companies, or were not considered...

at number 36 on 17 July 2010. >
Chart (2010) Peak
position

Release history

Region Date Format
United Kingdom 11 July 2010 Digital download
12 July 2010 Vinyl
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