Universal Film Manufacturing Company
Encyclopedia
The Universal Film Manufacturing Company was a corporate precursor to Universal Pictures, and what is now known as Universal Studios
Universal Studios
Universal Pictures , a subsidiary of NBCUniversal, is one of the six major movie studios....

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Universal Film Manufacturing Company was incorporated April 30, 1912 in New York. Carl Laemmle
Carl Laemmle
Carl Laemmle , born in Laupheim, Württemberg, Germany, was a pioneer in American film making and a founder of one of the original major Hollywood movie studios - Universal...

, who emerged as president in July 1912, was the primary figure in a partnership that included Mark Dintenfass, Charles Baumann, Adam Kessel, and Pat Powers, eventually all bought out by Laemmle. The company's first president was film business pioneer Jules Brulatour
Jules Brulatour
Pierre Ernest Jules Brulatour was a pioneering figure in U.S. silent cinema. Beginning as American distribution representative for Lumiere Brothers raw film stock in 1907, he joined producer Carl Laemmle in forming the Motion Picture Distributing and Sales Company in 1909, effectively weakening...

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Universal controlled a horizontally integrated system of movie production and distribution capacity, although the company lacked a major chain of exhibition venues. Concentrating on populist fare and rural markets, in the decade after 1912 it became Hollywood's most productive studio. The company was re-incorporated as Universal Pictures Company, Inc. in 1925.
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