Turn Style
Encyclopedia
Turn Style was a chain of discount department stores and was a division of Chicago-based Jewel
Jewel (supermarket)
Jewel-Osco is a supermarket chain headquartered in Itasca, Illinois, a Chicago suburb. Jewel-Osco has 182 stores across northern, central, and western Illinois; eastern Iowa; and portions of northwest Indiana.Jewel-Osco and Jewel are currently wholly owned subsidiaries of Eden Prairie,...

, the parent company of the Jewel Food Stores supermarket chain. Each Turn Style had an Osco Pharmacy
Osco Drug
Osco Drug is a chain of pharmacy stores which today operate as in-store pharmacies under SuperValu Pharmacies. Osco Pharmacy is found in Jewel-Osco, Albertsons, Shaw's and Star Market, while Sav-on Pharmacy is found in Acme and Albertsons. Since 2006, Osco is a wholly owned subsidiary of...

, at the time very uncommon for a discount store in the 1960s and 1970s. At its peak, the chain comprised more than fifty stores throughout Chicago, as well as in Boston, Massachusetts and Michigan
Michigan
Michigan is a U.S. state located in the Great Lakes Region of the United States of America. The name Michigan is the French form of the Ojibwa word mishigamaa, meaning "large water" or "large lake"....

.

History

Jewel acquired the Turn Style brand in 1961 and began rapidly expanding the chain. Sales for the 1961 year were listed as $14 million U.S. dollars with four stores, with headquarters in Brighton, Massachusetts. At its peak, the chain operated throughout the Midwest, as well as in the Boston, Massachusetts area. Within three years of opening a store in Racine, Wisconsin
Racine, Wisconsin
Racine is a city in and the county seat of Racine County, Wisconsin, United States. According to 2008 U.S. Census Bureau estimates, the city had a population of 82,196...

, profits as measured on a ROI basis were the highest within Jewel Companies. Rapid expansion, the unfortunate corporate decision to incorporate a catalog type store within its four walls, and an unrealistic divisive venture into the "Hypermarket
Hypermarket
In commerce, a hypermarket is a superstore combining a supermarket and a department store. The result is an expansive retail facility carrying a wide range of products under one roof, including full groceries lines and general merchandise...

" business, all caused profits to suffer.

The economy also caused Jewel to rethink its growth strategy and the decision was made to sell Turn Style in order to concentrate its growth within its core businesses, which were food stores and drugstores. In 1978 the stores were sold to May Department Stores and converted to the Venture
Venture Stores
Venture Stores, Inc., was a chain of retail stores that operated in the American Midwest. The company operated over 70 stores with major market share in St. Louis, Chicago and Kansas City, being headquartered in the St. Louis suburb of O'Fallon, Missouri....

format. Other stores were converted to large Osco Drug Stores, and some were closed entirely.
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