Trust (electronics company)
Encyclopedia
Trust International B.V. is a privately-held company headquartered in Dordrecht
Dordrecht
Dordrecht , colloquially Dordt, historically in English named Dort, is a city and municipality in the western Netherlands, located in the province of South Holland. It is the fourth largest city of the province, having a population of 118,601 in 2009...

, the Netherlands. It is a manufacturer of value-for-money computer accessories (quality at a competitive price) that are marketed mostly at low and middle segment price levels. Trust International B.V. is an international company that is active in Europe, the Middle East, Africa and Latin America. It currently has 19 branches in Europe and Asia and employs around 250 people in total.


History

The company was founded in 1981 in the Netherlands under the name Aashima Technology B.V. and its core business was importing computer accessories, game consoles and video games. From 1985, the company started producing its own products branded as Trust. The business grew and so did the company. In 1988, the first foreign branch offices were opened in Germany, England, Italy and France.
In the early nineties, Aashima Technology B.V. changed its name into Trust International B.V. in order to reinforce the Trust brand name internationally. Nowadays, Trust products can be found in more than 44 countries.

The organization

Trust International B.V. is structured in a way to have a balance between central and local activities. Its central headquarters in The Netherlands is a shared service center for IT services, Research & Development (products & concepts) and Corporate Marketing.

Sports sponsorship

Dutch F1 driver Jos Verstappen
Jos Verstappen
Johannes Franciscus "Jos" Verstappen nicknamed "Jos the Boss" is a Dutch racing driver. He is the most successful Dutch Formula One driver, and has also won races in A1 Grand Prix and Le Mans Series LMP2 races...

 used his strong Dutch links to gain sponsorship for the Minardi
Minardi
Minardi was an automobile racing team and constructor founded in 1979 by Giancarlo Minardi. It competed in the Formula One World Championship from 1985 until 2005 with little success, nevertheless acquiring a loyal following of fans...

 F1 Team in 2003 when Trust became one of the team sponsors.
That sponsorship was moved to Jordan Grand Prix
Jordan Grand Prix
Jordan Grand Prix was a Formula One constructor that competed from 1991 to 2005. The team is named after Irish businessman and founder Eddie Jordan...

 in 2004 when Verstappen was on the verge of a race seat with the team. Trust had a sponsorship agreement with Spyker F1
Spyker F1
Spyker F1 Team was a Formula One team that competed in the 2007 Formula One World Championship, and was created by Spyker Cars after their buyout of the short-lived Midland F1 team...

 as the team started to bring in Dutch sponsorship.
Trust was the head sponsor of the Arden International
Arden International
Arden International is an GP2 Series team, created by Christian Horner.Initially created to raise up Horner's career, and then reliant on sponsorship from Viktor Maslov, the team began to get good results and was the best team of Formula 3000 in its last years, showing new talents to motorsport...

 team, which competes in the GP2
GP2 Series
The GP2 Series, GP2 for short, is a form of open wheel motor racing introduced in 2005 following the discontinuation of the long-term Formula One feeder series, Formula 3000. The format was conceived by Bernie Ecclestone and Flavio Briatore, while Ecclestone also has the rights to the name GP1...

 and GP2 Asia series, and previously in Formula 3000. Because of the sponsorship, the team has been dubbed Trust Team Arden.
Trust also sponsored Minardi Team USA in the 2007 Champ Car
Champ Car
Champ Car was the name for a class and specification of open wheel cars used in American Championship Car Racing for many decades, primarily for use in the Indianapolis 500 auto race...

 World Series for much of the season but ended their sponsorship at the end of the season after the team stopped competing at the end of the year due to the unification of Champ Car and Indycar.
Trust sponsored Red Bull Racing
Red Bull Racing
Red Bull Racing is a Formula One racing team based in Milton Keynes, England which currently holds an Austrian licence. It is, along with Scuderia Toro Rosso, one of two teams owned by beverage company Red Bull GmbH. The team have won two Constructors' Championship titles, in and , becoming the...

. Both Sebastian and Mark Webber had the Trust name visible on the chin bar of their helmets.

Products

  • Tablet accessories
  • Sound
  • Imaging
  • Power adapters
  • Power protection
  • Portable
  • Connect
  • Gaming
  • Input
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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