Trimulcast
Encyclopedia
The term "trimulcast" was first used in May 1981 by Multimedia Broadcasting's outlets in Little Rock, Arkansas, KAAY-AM (50,000 watts, clear channel) and KLPQ-FM (100,000 watts) when they teamed-up with Cox Cable locally. KAAY/KLPQ's morning program was already being simulcasted and by building a "radio control room/studio" set at the cable company's facilities a three-camera, live feed was made available to subscribers on a Public-access television
cable TV channel. The program's music format was "adult contemporary" and featured an announcer known as "The Breakfast Man" along with a two-girl news team and "Mr. Sports" -- a funny, acerbic type seemingly always at odds with station management, at the time under the direction of its VP/GM Phil Zeni who created the concept. Music videos by major pop artists were just gaining traction and were used whenever available. The effort received major national media coverage and was included as a seminar at the next NAB conference. This trimulcasted program in Little Rock debuted on Memorial Day 1981, two months before the launch of MTV.
A trimulcast is a cluster of three radio stations and/or translators that play the same feed. Normally this is done in order to have full coverage of a certain area. Some stations use this technique to provide rimshot
coverage into a major market
by broadcasting radio on the outskirts from three different locations or combine multiple low power television stations in an attempt to provide the equivalent coverage of one full-power station.
Well known trimulcasts include:
Trimulcast also refers to the same program being broadcast on the TV, radio, and internet simultaneously.
Public-access television
Public-access television is a form of non-commercial mass media where ordinary people can create content television programming which is cablecast through cable TV specialty channels...
cable TV channel. The program's music format was "adult contemporary" and featured an announcer known as "The Breakfast Man" along with a two-girl news team and "Mr. Sports" -- a funny, acerbic type seemingly always at odds with station management, at the time under the direction of its VP/GM Phil Zeni who created the concept. Music videos by major pop artists were just gaining traction and were used whenever available. The effort received major national media coverage and was included as a seminar at the next NAB conference. This trimulcasted program in Little Rock debuted on Memorial Day 1981, two months before the launch of MTV.
A trimulcast is a cluster of three radio stations and/or translators that play the same feed. Normally this is done in order to have full coverage of a certain area. Some stations use this technique to provide rimshot
Rimshot (broadcasting)
A rimshot is a radio and television broadcasting term for a station that attempts to reach a larger media market from a distant suburban, exurban, or even rural location. The term is primarily used with FM stations, and mainly in North America...
coverage into a major market
Media market
A media market, broadcast market, media region, designated market area , Television Market Area , or simply market is a region where the population can receive the same television and radio station offerings, and may also include other types of media including newspapers and Internet content...
by broadcasting radio on the outskirts from three different locations or combine multiple low power television stations in an attempt to provide the equivalent coverage of one full-power station.
Well known trimulcasts include:
- WGVXWGVXWGVX, WGVY and WGVZ is a trimulcast serving the Minneapolis-St. Paul region, and an area of central Minnesota to the north. The three stations are now owned by Cumulus Media, along with sister stations KQRS-FM and KXXR....
/WGVY/WGVZ in Minneapolis, MinnesotaMinneapolis, MinnesotaMinneapolis , nicknamed "City of Lakes" and the "Mill City," is the county seat of Hennepin County, the largest city in the U.S. state of Minnesota, and the 48th largest in the United States...
making up a soft AC/oldiesOldiesOldies is a term commonly used to describe a radio format that concentrates on music from a period of about 15 to 55 years before the present day....
station called Love 105 - WDEKWDEKWCPY 92.5 FM is a radio station located in DeKalb, Illinois, west of Chicago. WCPY is part of a trimulcast with WCPT , WCPT-FM and WCPQ. During the daytime, the trimulcast simulcasts WCPT programming from 5 AM - 9 PM, and operates a Dance Hits format at night known as Dance Factory FM...
/WCPT-FM/WRZAWRZAWCPQ 99.9 FM is a radio station located in Park Forest, Illinois, south of Chicago. WCPQ is part of a trimulcast with WCPT , WCPT-FM and WCPY. During the daytime, the trimulcast simulcasts WCPT programming from 5 AM - 9 PM, and operates a Dance Hits format at night known as Dance Factory FM...
in ChicagoChicagoChicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...
simulcasting WCPT (AM)WCPT (AM)WCPT is a progressive talk radio station licensed to Willow Springs, Illinois, and serving the Chicago area. The station carries programming from Dial Global. WCPT is owned by Newsweb Corporation....
during the day and broadcasting Dance Hits format Dance Factory at night. - The Highway Stations out of Barstow, CaliforniaBarstow, CaliforniaBarstow is a city in San Bernardino County, California, United States. The population was 22,639 at the 2010 census, up from 21,119 at the 2000 census. Barstow is located north of San Bernardino....
cover the Mojave DesertMojave DesertThe Mojave Desert occupies a significant portion of southeastern California and smaller parts of central California, southern Nevada, southwestern Utah and northwestern Arizona, in the United States...
from Barstow to Laughlin, NevadaLaughlin, NevadaLaughlin is a census-designated place in Clark County, Nevada, United States, and a port located on the Colorado River. Laughlin is south of Las Vegas, located in the far southern tip of Nevada. It is best known for its gaming, entertainment, and water recreation. As of the 2010 census, the...
and Las VegasLas Vegas, NevadaLas Vegas is the most populous city in the U.S. state of Nevada and is also the county seat of Clark County, Nevada. Las Vegas is an internationally renowned major resort city for gambling, shopping, and fine dining. The city bills itself as The Entertainment Capital of the World, and is famous...
with music, weather, traffic, and news. - WTEMWTEMWTEM — branded ESPN 980 — is a sports radio station licensed to Washington, D.C. and serving the Washington metro area. It is the flagship of a sports talk trimulcast with WWXT in Prince Frederick, Maryland and WWXX in Buckland, Virginia, all affiliated with ESPN Radio and owned by Red Zebra...
/WWXT/WWXX in Washington D.C. throughout the D.C. metropolitan area, suburban Maryland, and Northern Virginia.
Trimulcast also refers to the same program being broadcast on the TV, radio, and internet simultaneously.