Trevor Robinson OBE
Encyclopedia
Trevor Robinson, OBE
is a creative director and founder of Quiet Storm, the London-based advertising agency and production company. A dedicated philanthropist, he heads a drive to encourage the UK's creative industries to embrace those, who like him, come from ethnic minority backgrounds.
After studying Art at Chelsea College of Art and at Hounslow College, Robinson entered the field of advertising. At HHCL
& Partners, Robinson created the award winning Orange Tango
campaign (voted the UK's third most popular ad of all time by Channel 4 viewers). He followed this with campaigns for Apple Tango, Martini and Golden Wonder Pots. During this time Robinson started directing TV commercials.
In 1995 Robinson branched out on his own. He set up Quiet Storm, the UK's first and only joint creative agency and production company, being recognised members of both the Institute of Practitioners in Advertising
(IPA) and APA. The agency's client list includes COI
, Kerry Foods
, MTV
, VIVA
and HMV
, as well as campaigns for Operation Black Vote and Mayoral conferences for the Greater London Authority. Robinson is Chair of the IPA Ethnic Diversity Forum.
Frustrated by the lack of opportunities open to young people from the kind of background he had, Robinson founded Create Not Hate in 2007. Aimed at kids affected by gang-related violence, the purpose of Create Not Hate is to give those who might never otherwise be exposed to the creative industries an opportunity to demonstrate their own creative solutions to the issue of gun and knife crime. Create Not Hate generated A Mother's Tear, a short film written by two 15 year old boys from Lambeth Academy, which was shown nationwide in cinemas, on the Community Channel TV station and on MTV
. It also received extensive global press (from Sky News to news channels in Japan and Germany).
In 2009, Robinson was awarded an OBE
by the Queen for his services to UK advertising.
Order of the British Empire
The Most Excellent Order of the British Empire is an order of chivalry established on 4 June 1917 by George V of the United Kingdom. The Order comprises five classes in civil and military divisions...
is a creative director and founder of Quiet Storm, the London-based advertising agency and production company. A dedicated philanthropist, he heads a drive to encourage the UK's creative industries to embrace those, who like him, come from ethnic minority backgrounds.
After studying Art at Chelsea College of Art and at Hounslow College, Robinson entered the field of advertising. At HHCL
HHCL
HHCL was a London based advertising agency prominent in the 1990s. The firm won fame for its innovative working practices and radical approach to marketing communications, and was voted 'Agency of the Decade' by Campaign magazine in 2000...
& Partners, Robinson created the award winning Orange Tango
Tango (drink)
Tango is a carbonated soft drink sold primarily in the United Kingdom and Ireland and from 2010 in Sweden, Norway and Hungary as well, first launched by Corona in 1950. Corona were bought by the Beecham Group in 1958, and Beecham Soft Drinks were bought by Britvic in 1987...
campaign (voted the UK's third most popular ad of all time by Channel 4 viewers). He followed this with campaigns for Apple Tango, Martini and Golden Wonder Pots. During this time Robinson started directing TV commercials.
In 1995 Robinson branched out on his own. He set up Quiet Storm, the UK's first and only joint creative agency and production company, being recognised members of both the Institute of Practitioners in Advertising
Institute of Practitioners in Advertising
The Institute of Practitioners in Advertising is the trade body and professional institute for 250 leading agencies in the UK's advertising, media and marketing communications industry, covering the creative, digital, direct marketing, healthcare, media, outdoor, sales promotion and sponsorship...
(IPA) and APA. The agency's client list includes COI
Central Office of Information
The Central Office of Information is the UK government's marketing and communications agency. Its Chief Executive, currently Mark Lund, reports to the Minister for the Cabinet Office...
, Kerry Foods
Kerry Group
Kerry Group , is a public food company headquartered in Ireland. It is quoted on the Dublin ISEQ and London stock exchanges. It evolved initially from a local dairy co-op in the Munster region of Ireland...
, MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....
, VIVA
Viva (UK & Ireland)
Viva is a music video and entertainment channel in the United Kingdom and Ireland. The channel was officially launched on 26 October 2009 by Alexandra Burke, with an exclusive live performance of her single "Bad Boys". The channel replaced TMF. The channel is owned by MTV Networks Europe and was...
and HMV
HMV
His Master's Voice is a trademark in the music business, and for many years was the name of a large record label. The name was coined in 1899 as the title of a painting of the dog Nipper listening to a wind-up gramophone...
, as well as campaigns for Operation Black Vote and Mayoral conferences for the Greater London Authority. Robinson is Chair of the IPA Ethnic Diversity Forum.
Frustrated by the lack of opportunities open to young people from the kind of background he had, Robinson founded Create Not Hate in 2007. Aimed at kids affected by gang-related violence, the purpose of Create Not Hate is to give those who might never otherwise be exposed to the creative industries an opportunity to demonstrate their own creative solutions to the issue of gun and knife crime. Create Not Hate generated A Mother's Tear, a short film written by two 15 year old boys from Lambeth Academy, which was shown nationwide in cinemas, on the Community Channel TV station and on MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....
. It also received extensive global press (from Sky News to news channels in Japan and Germany).
In 2009, Robinson was awarded an OBE
Order of the British Empire
The Most Excellent Order of the British Empire is an order of chivalry established on 4 June 1917 by George V of the United Kingdom. The Order comprises five classes in civil and military divisions...
by the Queen for his services to UK advertising.
External links
- Quiet Storm official website
- Create Not Hate official website