Trader Corporation
Encyclopedia
Trader Corporation is a Canadian print and online publisher. The company was formed in June 2006 with the integration of Classified Media (Canada) Holdings Inc. (Trader Canada) and Trader Media Corporation (TMC). The two companies were acquired by Yellow Pages Income Fund
that same year. Trader Corporation is present throughout Canada and has approximately 1,280 employees.
Trader Corporation publishes approximately 149 publications and 14 web sites covering four verticals: automotive, real estate, general merchandise and employment. Approximately 2 out of every 5 Canandians consult a Trader publication or web site each year and its network of websites attracts over 3.3 million unique monthly visitors per month.
The business goal of Trader Corporation is to establish a national trading and advertising platform for customers providing a "one-stop-shop" for buyers and sellers in all the major vertical categories: automotive, real estate, general merchandise, employment. Central to the company's leadership position is its well-known brands and products, rich local content both print and online, and direct customer relationships.
Trader Corporation's brand portfolio includes; Auto Trader, Auto Hebdo, Buy&Sell, The Bragain Finder, LesPAC, homeTRADER, and VisiteNet. A listing of publications and websites can be found on tradercorporation.ca.
autoTRADER's print publications include autoTRADER, truckTRADER, bike boat & RV TRADER, heavytruckTRADER, heavyequipmentTRADER, classic and antique TRADER.
In 2010, autoTRADER.ca received about 2 million unique visitors on average per month, according to Comscore. autoTRADER also has an iPhone and Blackberry app available for its users.
Auto.ca's content includes thorough vehicle reviews, previews, test drives and news updates on the Canadian automotive industry. The site also provides information on new car pricing and incentives from original equipment manufacturers and dealers across the country.
The official launch of the new homeTRADER.ca web site was in February 2009, The magazines and matching web sites had been serving the Canadian real estate market for over 15 years.
Since the early 1990s, New Homes and Renters News were two well known magazines for helping people locate housing across Canada. Soon after, new publications like Resale Homes, Condo Guide, Renovations and Home & Décor were created to provide readers a broader selection of home finding and decorating guides. These magazines were and still are today very accessible though street box and retail distribution. Regionally, the umbrella brand called HomeGuides represented magazines in ON, and HomeBase represented the magazines in the West and Atlantic provinces. Visitenet represented the magazines in Quebec. Today, HomeGuides and HomeBase have been transitioned into the new umbrella brand called homeTRADER. Visitnet continues to this day to represent the Quebec market magazines and web site.
homeTRADER is also a division of Trader Corporation, a Canadian print and online vertical media.
Yellow Pages Income Fund
Yellow Media is a Canadian income trust which is a publisher of printed and online telephone directories and classified advertising through its subsidiaries Yellow Pages Group and Trader Corporation...
that same year. Trader Corporation is present throughout Canada and has approximately 1,280 employees.
Trader Corporation publishes approximately 149 publications and 14 web sites covering four verticals: automotive, real estate, general merchandise and employment. Approximately 2 out of every 5 Canandians consult a Trader publication or web site each year and its network of websites attracts over 3.3 million unique monthly visitors per month.
The business goal of Trader Corporation is to establish a national trading and advertising platform for customers providing a "one-stop-shop" for buyers and sellers in all the major vertical categories: automotive, real estate, general merchandise, employment. Central to the company's leadership position is its well-known brands and products, rich local content both print and online, and direct customer relationships.
Trader Corporation's brand portfolio includes; Auto Trader, Auto Hebdo, Buy&Sell, The Bragain Finder, LesPAC, homeTRADER, and VisiteNet. A listing of publications and websites can be found on tradercorporation.ca.
autoTRADER
autoTRADER is a Canadian print classified and online search engine for buying and selling vehicles. A property of TRADER Corporation, autoTRADER's print and online listings include Passenger Vehicles, Trucks and Vans, RVs, Motorcycles and ATVs, Boats, Snowmobiles, Watercrafts, Heavy Trucks and Trailers, Heavy Equipment, Farm Equipment, Parts and Accessories.autoTRADER's print publications include autoTRADER, truckTRADER, bike boat & RV TRADER, heavytruckTRADER, heavyequipmentTRADER, classic and antique TRADER.
In 2010, autoTRADER.ca received about 2 million unique visitors on average per month, according to Comscore. autoTRADER also has an iPhone and Blackberry app available for its users.
Autos.ca
Autos.ca, formerly CanadianDriver.com, is a Canadian website launched in early 2011 that is dedicated to new cars. Owned and managed by TRADER Corporation, it provides automotive information and advice from journalists accredited by the Automobile Journalists Association of Canada (AJAC) to help Canadians make smart purchasing decisions. The site also features new and used car listings powered by autoTRADER.ca, another TRADER Corporation property.Auto.ca's content includes thorough vehicle reviews, previews, test drives and news updates on the Canadian automotive industry. The site also provides information on new car pricing and incentives from original equipment manufacturers and dealers across the country.
homeTRADER
homeTRADER is a Canadian real estate search engine that allows users to find rental properties as well as properties for sale, both resale and new homes and condos. homeTRADER also publishes several real estate publications including: New Homes, Renters News, Condo Guide, Home Renters Guide, Renovations, Home & Décor and many more. The web companion to the print portfolio can be found at homeTRADER.ca. This web site is loaded with content, tools and functionality to tour properties and neighbourhoods.The official launch of the new homeTRADER.ca web site was in February 2009, The magazines and matching web sites had been serving the Canadian real estate market for over 15 years.
Since the early 1990s, New Homes and Renters News were two well known magazines for helping people locate housing across Canada. Soon after, new publications like Resale Homes, Condo Guide, Renovations and Home & Décor were created to provide readers a broader selection of home finding and decorating guides. These magazines were and still are today very accessible though street box and retail distribution. Regionally, the umbrella brand called HomeGuides represented magazines in ON, and HomeBase represented the magazines in the West and Atlantic provinces. Visitenet represented the magazines in Quebec. Today, HomeGuides and HomeBase have been transitioned into the new umbrella brand called homeTRADER. Visitnet continues to this day to represent the Quebec market magazines and web site.
homeTRADER is also a division of Trader Corporation, a Canadian print and online vertical media.