Trade Show Exhibitors Association
Encyclopedia
The Trade Show Exhibitors Association (TSEA) is a US-based non-profit organization
created to promote the development of the trade show industry and the expertise of professionals in exhibit and event marketing
. The TSEA collects and disseminates statistics pertaining to the exhibit industry in order to improve the effectiveness of exhibiting.
Mr. Raymond Snyder of the Reliance Electric Company, who was Chairman of the committee, suggested a survey to determine the interest of other manufacturers in a national exhibitors association. The committee conducted this survey by letter, addressed generally to the "trade show manager" of some 2,200 major companies, pointing out the need for improvement of the trade show medium and asking if there was interest in forming an association of exhibitors to work together toward this end. Approximately 400 companies responded affirmatively-many of them taking time to comment on their own exhibition problems. They indicated a clear-cut need for a group to act as industry spokesmen.
On the basis of the response to this survey, the committee began to set up a national association. After an intensive search, the group retained the services of Smith, Bucklin & Associates, Inc., a Chicago-based trade association management firm, to act as Secretary-Managers for the new association. William W. Carpenter, SmithBucklin Vice President, was named NTSEA (National Trade Show Exhibitors Association) Executive Secretary.
The TSEA has a number of sister association, among them are the Center for Exhibition Industry Research
, Exhibit Designers & Producers Association (EDPA), Healthcare Convention & Exhibitors Association
(HCEA), International Association for Exhibitions and Events (IAEE), Exhibitor Appointed Contractors Association (EACA), and Professional Convention Management Association
(PCMA).
With that goal in mind, TSEA convened its inaugural Red Diamond Congress event, a three-day leadership summit held in Orlando, FL, April 25-27, 2010. The event brought together many industry leaders to directly address such key issues as third-party audits and housing and labor practices. Results included significant understanding and collaborative insight into the issues, potential solutions and a roadmap forward.
The full white paper was produced in association with George P. Johnson. The following are examples of the key findings and recommendations:
- 95% of attendees believe that certified, independent, third-party attendance and demographic data would help validate continued investment in a show.
- Housing bureaus should adopt a customer service orientation when dealing with corporate marketers, in recognition of their status as true value generators. The needs of exhibitors and their companies should be considered at all times.
- More efficient and effective labor management can free up allocated budget and resources. These, in turn, can be invested into additional activities and promotions that can (1) improve the performance and increase the overall value of corporate exhibit programs and (2) enhance profit for show producers.
Face-to-Face Connections - developed by the Trade Show Exhibitors Association, brings buyers (Guests) and sellers (Hosts) together to determine if there is the potential for a business match.
In an efficient and cost effective way, the Guests and Hosts meet in pre-planned, 30 minute sessions that are private, focused and results-oriented. Think of it as “speed dating” for the exhibit and event industry.
TSEA also administers the CME/H designation for the Healthcare Convention and Exhibitors Association.
Non-profit organization
Nonprofit organization is neither a legal nor technical definition but generally refers to an organization that uses surplus revenues to achieve its goals, rather than distributing them as profit or dividends...
created to promote the development of the trade show industry and the expertise of professionals in exhibit and event marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
. The TSEA collects and disseminates statistics pertaining to the exhibit industry in order to improve the effectiveness of exhibiting.
History
In October, 1966, a group of manufacturers attended an Exhibitor's Seminar in Columbus, Ohio, sponsored by the Ohio Valley Chapter of the Exhibit Designers and Producers Association. During the course of this meeting, a group of companies volunteered to form the nucleus of a national exhibitors association to "voice the industrial exhibitor's feeling concerning the effective use of the trade show as a marketing medium".Mr. Raymond Snyder of the Reliance Electric Company, who was Chairman of the committee, suggested a survey to determine the interest of other manufacturers in a national exhibitors association. The committee conducted this survey by letter, addressed generally to the "trade show manager" of some 2,200 major companies, pointing out the need for improvement of the trade show medium and asking if there was interest in forming an association of exhibitors to work together toward this end. Approximately 400 companies responded affirmatively-many of them taking time to comment on their own exhibition problems. They indicated a clear-cut need for a group to act as industry spokesmen.
On the basis of the response to this survey, the committee began to set up a national association. After an intensive search, the group retained the services of Smith, Bucklin & Associates, Inc., a Chicago-based trade association management firm, to act as Secretary-Managers for the new association. William W. Carpenter, SmithBucklin Vice President, was named NTSEA (National Trade Show Exhibitors Association) Executive Secretary.
Connections
The TSEA facilitates networking in respect to the trade show industry with regional TSEA chapters in Atlanta, Chicago, Dallas/ Fort Worth, New York, Northern California, Southern California, and Toronto.The TSEA has a number of sister association, among them are the Center for Exhibition Industry Research
Centre for International Education and Research
The Centre for International Education and Research evolved in the 1950s, at the University of Birmingham UK, in the context of the involvement of British academics in the new international educational role of the United Nations....
, Exhibit Designers & Producers Association (EDPA), Healthcare Convention & Exhibitors Association
Healthcare Convention and Exhibitors Association
The Healthcare Convention and Exhibitors Association is a professional association founded in 1930 dedicated to improving the industry of healthcare conventions, medical meetings and healthcare exhibit marketing.- History of HCEA :...
(HCEA), International Association for Exhibitions and Events (IAEE), Exhibitor Appointed Contractors Association (EACA), and Professional Convention Management Association
Professional Convention Management Association
The Professional Convention Management Association is the leading organization for meetings and event professionals. Its mission is to deliver superior and innovative education and promote the value of professional convention management.-Members:...
(PCMA).
Events and Meetings
TSEA Red Diamond Congress 2010 - Members of the Trade Show Exhibitors Association (TSEA), comprising the world’s exhibit marketing leaders, along with exhibit builders, agencies, show producers and other vested suppliers are openly collaborating at levels never before seen. Results of such collaboration are expected to create new efficiencies that will ultimately serve and benefit the exhibit and event marketing ecosystem as a whole.With that goal in mind, TSEA convened its inaugural Red Diamond Congress event, a three-day leadership summit held in Orlando, FL, April 25-27, 2010. The event brought together many industry leaders to directly address such key issues as third-party audits and housing and labor practices. Results included significant understanding and collaborative insight into the issues, potential solutions and a roadmap forward.
The full white paper was produced in association with George P. Johnson. The following are examples of the key findings and recommendations:
- 95% of attendees believe that certified, independent, third-party attendance and demographic data would help validate continued investment in a show.
- Housing bureaus should adopt a customer service orientation when dealing with corporate marketers, in recognition of their status as true value generators. The needs of exhibitors and their companies should be considered at all times.
- More efficient and effective labor management can free up allocated budget and resources. These, in turn, can be invested into additional activities and promotions that can (1) improve the performance and increase the overall value of corporate exhibit programs and (2) enhance profit for show producers.
Face-to-Face Connections - developed by the Trade Show Exhibitors Association, brings buyers (Guests) and sellers (Hosts) together to determine if there is the potential for a business match.
In an efficient and cost effective way, the Guests and Hosts meet in pre-planned, 30 minute sessions that are private, focused and results-oriented. Think of it as “speed dating” for the exhibit and event industry.
Certification
The TSEA provides for its members a community monitored certification program geared towards obtaining Continuing Education Units (CEUs). CEUs are nationally recognized units earned through participation in qualifying educational programs. By gaining CEUs, a participant eventually obtains the highest recognition of professional achievement within the exhibit industry, which is the Certified Manager of Exhibits (CME). This is the only association-sponsored certification program that recognizes professionalism in exhibit management and marketing.TSEA also administers the CME/H designation for the Healthcare Convention and Exhibitors Association.