Tooheys Extra Dry
Encyclopedia
Tooheys Extra Dry, commonly referred to as a TED/TEDs (Tooheys Extra Dry) , is a crisp-tasting dry style lager owned by the Kirin
Kirin Brewery Company
is a Japanese company. It is a member of the Mitsubishi keiretsu.-Overview:Kirin sells two of the most popular beers in Japan, Kirin Lager--the country's oldest beer brand--and Ichiban Shibori. In the happoshu category, Kirin Tanrei is the top seller. Kirin handles domestic distribution for...

 beverages company part of Lion Nathan National Foods owned by Kirin .

History

It is sold throughout Australia, though only available in bottles (345ml and 696ml) and occasionally cans, until late 2005 when it began to be sold on tap. Tooheys Extra Dry sponsors the Big Day Out
Big Day Out
The Big Day Out is an annual music festival held in several cities in Australia and New Zealand in late January. It started in Sydney in 1992, spread to Adelaide, Melbourne and Perth by 1993, with the Gold Coast and Auckland joining in 1994...

and many surfing events around Australia.

In May 2006, Tooheys Extra Dry Platinum, a beer with increased alcohol content of 6.5%, was launched, with the first shipment selling out in days. It is sold in 8-packs as opposed to the traditional 6-packs most bottled beers are packaged in.

In August 2009, Tooheys launched a cider, 5 Seeds, under the Extra Dry name in response to the growing cider market in Australia. 5 Seeds is a medium cider with tangy apple characteristics in both the aroma and flavour.

Tooheys Extra Dry are well known throughout Australia due to their obscure television advertisements which include a walking tongue, fighting whitegoods, a farmer who clones himself and some cool-cats chasing a box of TED's
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