Tiv Ta'am
Encyclopedia
Tiv Ta'am is an Israel
i supermarket chain. There are 32 Tiv Ta'am supermarkets throughout Israel, in addition, the company is involved in food processing and production, and telecommunications. The chain is notable for being Israel's largest store selling pork and other non-kosher products, and for most branches being open on Shabbat
(Saturday
), and holidays (except Yom Kippur
). In addition, it is Israel's largest producer and supplier of non-kosher meat.
.
, Israeli businessman, made an offer to purchase the company and making a public commitment to turn the supermarket kosher and stop selling pork. He also said that he would make Mizra
, the factory which produces pork products for Tiv Ta'am, supply chicken instead of pork.
A few days later, the deal collapsed, when it became apparent that is was unfeasible to turn the supermarket kosher in addition that Kobi Tribitch and Amit Berger, then and current owners, refused to knock off $10 million from the purchase price. It was unfeasible to turn it kosher because Mizra
had a contract with Tiv Ta'am that allowed it to sell pork, and some analysts believed Gaydamak realized most of Tiv Ta'am's customers shop there because it is not kosher.
(similar to the United States
program 60 Minutes
) alleged that Tiv Ta'am was selling meat after its expiration date
. In 2007, Kolbotek showed video of cats roaming one of Tiv Ta'am's storerooms and eating food, prompting Tiv Ta'am to spend $500,000 in an ad campaign to improve its image.
The chain has also been criticized by Ultra-Orthodox Jews for selling non-kosher products such as pork
, with many boycotting the chain.
Israel
The State of Israel is a parliamentary republic located in the Middle East, along the eastern shore of the Mediterranean Sea...
i supermarket chain. There are 32 Tiv Ta'am supermarkets throughout Israel, in addition, the company is involved in food processing and production, and telecommunications. The chain is notable for being Israel's largest store selling pork and other non-kosher products, and for most branches being open on Shabbat
Shabbat
Shabbat is the seventh day of the Jewish week and a day of rest in Judaism. Shabbat is observed from a few minutes before sunset on Friday evening until a few minutes after when one would expect to be able to see three stars in the sky on Saturday night. The exact times, therefore, differ from...
(Saturday
Saturday
Saturday is the day of the week following Friday and preceding Sunday.Saturday is the last day of the week on many calendars and in conventions that consider the week as beginning on Sunday, or the sixth day of the week according to international standard ISO 8601 which was first published in...
), and holidays (except Yom Kippur
Yom Kippur
Yom Kippur , also known as Day of Atonement, is the holiest and most solemn day of the year for the Jews. Its central themes are atonement and repentance. Jews traditionally observe this holy day with a 25-hour period of fasting and intensive prayer, often spending most of the day in synagogue...
). In addition, it is Israel's largest producer and supplier of non-kosher meat.
History
Tiv Ta'am was founded by Kobi Tribitch in 1990 with its first branch being in Rishon LeZion. Today, the supermarket is a national chain. In addition to the supermarkets throughout Israel, Tiv Ta'am is also involed in food processing and production, which include meat processing, hot dogs, chicken, fish, seafood, dried fruits, cheeses and wine, and telecommunication, which includes the import, market, and distribution of telecommunication switchboards. However, in 2007, Tiv Ta'am sold its holding in Satcom Ltd., a telecommunication satellite company and in September 2008, Tiv Ta'am sold its holdings in Tadiran TelecomTadiran Telecom
Tadiran Telecom Ltd is a telecommunications company which offers enterprises complete converged communications solutions that support voice, data, video and advanced applications. It is represented by a global network of more than 200 distributors and affiliates in 40 countries.The corporate...
.
Potential sale
In June 2007 a lot of news was made and uproar among certain segments of the Israeli public, when Arcadi GaydamakArcadi Gaydamak
Arcadi Aleksandrovich Gaydamak, is a Russian-Israeli businessman, who was awarded the Order of the Legion of Honour. On April 29, 2011 the Court of Appeal in Paris acquitted him of charges of arms dealing...
, Israeli businessman, made an offer to purchase the company and making a public commitment to turn the supermarket kosher and stop selling pork. He also said that he would make Mizra
Mizra
Mizra is a kibbutz in northern Israel. Located between Afula and Nazareth, it falls under the jurisdiction of Jezreel Valley Regional Council. In 2006 it had a population of 689.-History:...
, the factory which produces pork products for Tiv Ta'am, supply chicken instead of pork.
A few days later, the deal collapsed, when it became apparent that is was unfeasible to turn the supermarket kosher in addition that Kobi Tribitch and Amit Berger, then and current owners, refused to knock off $10 million from the purchase price. It was unfeasible to turn it kosher because Mizra
Mizra
Mizra is a kibbutz in northern Israel. Located between Afula and Nazareth, it falls under the jurisdiction of Jezreel Valley Regional Council. In 2006 it had a population of 689.-History:...
had a contract with Tiv Ta'am that allowed it to sell pork, and some analysts believed Gaydamak realized most of Tiv Ta'am's customers shop there because it is not kosher.
Controversy
Controversy was created in 2006 when Israeli investigative affairs show KolbotekKolbotek
Kolbotek is a veteran Israeli consumer affairs and investigative reporting TV show on Channel 2. It premiered in December 1974 on Channel 1 and was then presented by Daniel Paer. Since 1979 the show has been presented by its editor and producer, Rafi Ginat....
(similar to the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
program 60 Minutes
60 Minutes
60 Minutes is an American television news magazine, which has run on CBS since 1968. The program was created by producer Don Hewitt who set it apart by using a unique style of reporter-centered investigation....
) alleged that Tiv Ta'am was selling meat after its expiration date
Expiration date
Expiration date can refer to:*The shelf life of a grocery item*Expiration *Copyright expiration*Expiration Date , a 2006 comedy* Expiration Date, a novel by Tim Powers...
. In 2007, Kolbotek showed video of cats roaming one of Tiv Ta'am's storerooms and eating food, prompting Tiv Ta'am to spend $500,000 in an ad campaign to improve its image.
The chain has also been criticized by Ultra-Orthodox Jews for selling non-kosher products such as pork
Pork
Pork is the culinary name for meat from the domestic pig , which is eaten in many countries. It is one of the most commonly consumed meats worldwide, with evidence of pig husbandry dating back to 5000 BC....
, with many boycotting the chain.