Thrills is a Canadian brand of chewing gum

Chewing gum

Chewing gum is a type of gum traditionally made of chicle, a natural latex product, or synthetic rubber known as polyisobutylene. For economical and quality reasons, many modern chewing gums use rubber instead of chicle...

 now made by Concord Confections, but once produced by Wonka

The Willy Wonka Candy Company

The Willy Wonka Candy Company is a brand of candy owned by the Nestle company using licensed materials from Roald Dahl's Charlie & the Chocolate Factory and its two film adaptations for their packaging and marketing. The brand started in 1971, coinciding with the release of the first film adaptation...

. It is well known for its distinctive rosewater

Rosewater

Rose water or rose syrup is the hydrosol portion of the distillate of rose petals. Rose water, itself a by-product of the production of rose oil for use in perfume, is used to flavour food, as a component in some cosmetic and medical preparations, and for religious purposes throughout Europe and...

 flavor. Comparisons of its flavor to soap are so prevalent that recent packaging states "it still tastes like soap!" Thrills gum is also known for its distinct purple color. Thrills once came in a cardboard package similar to a Chiclets

Chiclets

Chiclets is a brand of candy coated chewing gum made by Cadbury Adams. The colors of chiclets are: yellow, green, orange, red, white, and pink. The product's name is derived from Nahuatl word tziktli, in English chicle, the substance from which chewing gum was traditionally made...

box but now come in a paper envelope.