The Times (Trenton)
Encyclopedia
The Times is a daily newspaper owned by Advance Publications
Advance Publications
Advance Publications, Inc., is an American media company owned by the descendants of S.I. Newhouse Sr., Donald Newhouse and S.I. Newhouse, Jr. It is named after the Staten Island Advance, the first newspaper owned by the Newhouse family...

 that serves the Mercer County
Mercer County, New Jersey
As of the census of 2000, there were 350,761 people, 125,807 households, and 86,303 families residing in the county. The population density was 1,552 people per square mile . There were 133,280 housing units at an average density of 590 per square mile...

, New Jersey
New Jersey
New Jersey is a state in the Northeastern and Middle Atlantic regions of the United States. , its population was 8,791,894. It is bordered on the north and east by the state of New York, on the southeast and south by the Atlantic Ocean, on the west by Pennsylvania and on the southwest by Delaware...

 area, with a strong focus on the government of New Jersey
Government of New Jersey
The government of New Jersey was established by the New Jersey Constitution of 1947, the current state constitution. It comprises three branches: the executive, headed by the Governor of New Jersey; the legislative ; and judicial, headed by the New Jersey Supreme Court.- New Jersey State...

. The paper had a daily circulation of 77,405, with Sunday circulation of 88,336. It competes with the Trentonian
Trentonian
The Trentonian is a daily newspaper serving Trenton, New Jersey, USA, and the surrounding Mercer County community. The paper has a daily circulation of slightly more than 30,000 and a Sunday circulation of less than 28,000...

, making it one of the smallest markets in the United States with two competing daily newspapers.

The Trenton Times was founded in 1882. The paper was owned by the Kerney family from the turn of the 20th century, and was sold to The Washington Post Company in 1974 for $16 million. Washington Post Company management had committed to overcoming its crosstown rival, the Trentonian
Trentonian
The Trentonian is a daily newspaper serving Trenton, New Jersey, USA, and the surrounding Mercer County community. The paper has a daily circulation of slightly more than 30,000 and a Sunday circulation of less than 28,000...

, which had been founded in 1945 (by personnel on strike against The Times) and had been taking circulation away from The Times since its inception. The new management began a morning edition and started circulating on Saturday edition, led by a number of editors, publishers and circulation experts imported from The Post. Despite this commitment, The Times lost in excess of 11,000 daily readers in the 1970s, while the Trentonian gained 13,000. By 1982, the Trentonian had pulled ahead of The Times in daily circulation, and held a 67,000 to 62,000 edge in daily papers as of 1987. Area newspaper readers never adopted the Post's approach of turning The Times into a paper with a serious national and international focus, preferring the tabloid Trentonian and its local focus on "cheerful photographs of local residents". The difficulties faced by The Times were so challenging that Katharine Graham
Katharine Graham
Katharine Meyer Graham was an American publisher. She led her family's newspaper, The Washington Post, for more than two decades, overseeing its most famous period, the Watergate coverage that eventually led to the resignation of President Richard Nixon...

, chairman of The Post, called her experiences with The Times as her "Vietnam."

Allbritton Communications Company
Allbritton Communications Company
The Allbritton Communications Company is an owner of television stations and other media, based in Arlington, Virginia. All of its stations are affiliated with ABC after signing an affiliation agreement in 1997.-Currently owned:...

 bought the paper from The Washington Post Company on October 30, 1981, paying $10 to $12 million for the paper. Allbritton reduced news staff at The Times from 80 employees to 56 shortly after its takeover, and made further cuts down to 52. In December 1981, The Times announced that it was dropping its evening edition and would become morning-only as of December 21, 1981. Frustrations with what was perceived as business office interference with news reporting led to defections by a quarter of the news staff in early 1982. The home city was dropped from the title in 1985 as part of an effort to reach out to a broader suburban audience, with separate editions published for (and focusing on) the Trenton, Princeton
Princeton, New Jersey
Princeton is a community located in Mercer County, New Jersey, United States. It is best known as the location of Princeton University, which has been sited in the community since 1756...

 and Burlington County
Burlington County, New Jersey
There were 154,371 households out of which 34.30% had children under the age of 18 living with them, 57.70% were married couples living together, 10.90% had a female householder with no husband present, and 27.70% were non-families. 22.90% of all households were made up of individuals and 8.50% had...

 areas. In December 1986, the paper was sold by Albritton for $50 million to Advance Publications
Advance Publications
Advance Publications, Inc., is an American media company owned by the descendants of S.I. Newhouse Sr., Donald Newhouse and S.I. Newhouse, Jr. It is named after the Staten Island Advance, the first newspaper owned by the Newhouse family...

, the privately held company owned by the Newhouse family.
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