The Fly II
Encyclopedia
The Fly II is a 1989 American science fiction
horror
film starring Eric Stoltz
and Daphne Zuniga
. It was directed by Chris Walas
as a sequel to the 1986 Academy Award-winning movie The Fly
. Stoltz's character in this sequel is the adult son of Seth Brundle, the scientist-turned-'Brundlefly', played by Jeff Goldblum
in the 1986 remake. John Getz
was the only actor from the first film to reprise his role.
Martin grows up in a clinical environment, and is constantly subjected to studies and tests by uncompassionate scientists. His lifespan is quickly accelerated as a result of his mutant genes, but he also possesses a genius-level intellect, incredible reflexes, and no need for sleep. He knows that he is aging faster than a normal human, but he is unaware of his insect heritage, having been told that his father suffered from the same rapid aging disease that Martin himself is afflicted with.
As Martin grows, Bartok befriends him, amusing him with magic tricks, and tells him that a "magic word" needs to be a secret word that can never be confided to anyone or else it would spoil the magical effect. When Martin is three years old, he has physically aged into a child of around ten. He frequently sneaks out of his quarters. One night he finds a room full of laboratory animals, where he befriends a Golden Retriever
. The next night, he sneaks out again to bring the dog some of his dinner, only to find the animal is missing. Searching for the dog, Martin makes his way into an observation booth overlooking Bay 17, which contains Seth Brundle's two surviving Telepods. Bartok's scientists are attempting to replicate Brundle's experiments, and are using the Golden Retriever as a test subject. The teleportation fails, leaving the dog alive but horribly deformed. The mutated animal attacks and maims one of the scientists, and young Martin is horrified by the spectacle.
Two years later, Martin's body has physically matured to that of a twenty year old adult, and his intellect has grown perhaps even faster. On his fifth birthday, Bartok presents Martin with a bungalow
on the Bartok facility's property, and offers him the chance to perfect his father's Telepods. In the past five years, Bartok and his scientists have not made any progress in getting them to work successfully again after they were damaged on the night Brundle died. Bartok expresses his hope that Martin will be able to finish what his father started, and apologizes for the dog, stating that the animal was quickly put out of its misery after the failed teleportation experiment.
As he begins work on the Telepods, Martin befriends Bartok employee Beth Logan. They grow closer together as Martin tries to get the Telepods to function correctly. Eventually, Beth invites Martin to a party at Bartok's specimens division. Breaking away from the party, Martin discovers that Bartok lied to him; the mutated dog has been kept alive as a specimen for the past two years. He runs out of the party and later sneaks down to the animal's holding pen. The deformed dog, in terrible pain, still remembers Martin, who ends its misery by euthanizing it with chloroform
, which caused Martin much grief. The next day, Bartok asks if Martin is aware of the break-in at the specimen pit. Martin coldly says "No," and Bartok smiles (realizing Martin is lying) as he states that Martin is finally growing up.
Eventually, Martin gets the Telepods to function properly (after realizing that it required creative thinking, just as his father had), and he and Beth Logan become lovers. However, he also learns the truth of his father's fate, his own biology, Bartok's motives, and of a possible cure to his condition. Unfortunately, the cure, which involves swapping out Martin's insect genes for healthy human genes, requires the sacrifice of another healthy human being, who will in turn suffer a grotesque genetic fate as a result.
At this time, however, Martin's dormant insect genes awaken and the signs of his transformation begin. Martin escapes from Bartok Industries after Bartok reveals his plans--Bartok intends to use Martin's unique biology and the Telepods for his own corrupt ends of power and control. Even though Martin had successfully repaired the telepods, Bartok is unable to use them as Martin has installed a password along with a computer virus attached, which will erase the Telepods' programming if the wrong "magic word" is entered. Bartok knows Martin had indeed been listening to him when he was a child, and that they will never figure out the "magic word" without him.
Martin and Beth flee and go on the run. They go to visit Stathis Borans (who's become a reclusive, embittered drunk since Veronica died in childbirth), who confirms to Martin that the telepods are his only chance for a cure. Martin and Beth take Borans' Jeep and check into a motel, but Martin's physical and emotional changes become too much for Beth to handle, and she surrenders them both to Bartok in desperation. Before Martin becomes fully enveloped within a cocoon, Bartok tries to get him to reveal the password, but Martin refuses.
As Martin enters the final stages of his transformation, Beth is brought to Bay 17, where Bartok interrogates her about the "magic word." Meanwhile, the fully transformed "Martinfly" emerges from his cocoon and ruthlessly stalks and kills those trying to subdue him, as well as taking revenge on his betrayers. Despite the brutal methods he uses to eliminate the security team dispatched to recapture him, a trace of Martin's former humanity remains, as demonstrated by his refusal to harm a rottweiler that was sent to sniff him out (most likely due to a sympathy for dogs after the golden retriever incident).
After arriving in Bay 17, Martinfly grabs Bartok, types in the password "DAD," and forces himself and Bartok into Telepod 1, gesturing for Beth to activate the gene-swapping sequence. Despite Bartok's pleas for mercy, Beth activates the sequence, and when the two are reintegrated in the receiving telepod, Martin is restored to his fully human form, his fly genes now removed from his body, and Bartok suffers the fate of becoming a freakish monster himself. In an ironic twist, in the final scene the mutated Bartok is placed in the same specimen pit where he had kept the mutated dog.
Here is a breakdown of Martin Brundle's transformation into the creature dubbed "Martinfly" by the CWI crew (behind-the-scenes information is in italics).
Soon, Martin is fully enveloped by the cocoon (which begins as slightly transparent, with the next stage becoming opaque and iridescent). The scene featuring Bartok talking to the cocooned Martin involved a Martin rod puppet—transformed from the waist-down—being operated inside a transparent composite cocoon that was filled with water.
After a brief gestation period, the final "Martinfly" creature is revealed when it bursts out of the cocoon and goes on a rampage around the Bartok complex. The iridescent creature has four arms (each of which features two large, clawed digits), two reverse-jointed legs, and its body is covered with insect hairs. Martinfly is also tall and slender, with a segmented torso. Its head has piercing, orange insect eyes (with pupils), distorted nostrils, and two flexible mandibles with sharp teeth covering a mouth full of still more teeth. The interior of the creature's mouth contains a pseudo-proboscis, which can spray corrosive enzymes at high velocity. Whereas the Brundlefly creature in the first film was deformed and sickly, Martinfly is very strong, very fast, and very deadly. The final Martinfly creature was created as a series of cable-controlled and rod-operated puppets.
The scene of a character's head being crushed by an elevator aroused some controversy with the MPAA: they originally gave the film an "X" rating due to its graphic nature. Ultimately Chris Walas was able to gain a more audience friendly "R" rating after reediting the sequence. The VHS and DVD versions retain the full scene.
The film received a certain amount of backlash regarding the 'mutant' dog, in particular, the scene where Martin mercifully euthanizes the dog, which is hideously deformed and kept in a large observation room. Many viewers were disturbed by the dog's appearance and sad fate as mentioned by Chris Walas in the documentary for the Special Edition DVD. He said the audience would feel more sympathy for a mutated animal than a human.
Science fiction film
Science fiction film is a film genre that uses science fiction: speculative, science-based depictions of phenomena that are not necessarily accepted by mainstream science, such as extraterrestrial life forms, alien worlds, extrasensory perception, and time travel, often along with futuristic...
horror
Horror film
Horror films seek to elicit a negative emotional reaction from viewers by playing on the audience's most primal fears. They often feature scenes that startle the viewer through the means of macabre and the supernatural, thus frequently overlapping with the fantasy and science fiction genres...
film starring Eric Stoltz
Eric Stoltz
Eric Hamilton Stoltz is an American actor, director and producer. He is widely known for playing the role of Rocky Dennis in the biographical drama film Mask, which earned him the nomination for a Golden Globe Award for Best Supporting Actor in a Motion Picture...
and Daphne Zuniga
Daphne Zuniga
Daphne Eurydice Zuniga is an American actress known for her roles as Jo Reynolds on the Fox primetime soap Melrose Place, as Victoria Davis on The CW teen drama One Tree Hill and as Princess Vespa in Spaceballs.-Early life:...
. It was directed by Chris Walas
Chris Walas
Chris Walas is an American special effects/make-up artist and director.-Biography:His main body of work is with special effects in a wide variety of movies from science fiction to action-adventure. His work on The Fly led to his directorial debut on The Fly II...
as a sequel to the 1986 Academy Award-winning movie The Fly
The Fly (1986 film)
The Fly is a 1986 science fiction horror film co-written and directed by David Cronenberg. Produced by 20th Century Fox, and Brooksfilms, the film stars Jeff Goldblum, Geena Davis and John Getz. It is a remake of the 1958 film of the same name, but retains only the basic premise of a scientist...
. Stoltz's character in this sequel is the adult son of Seth Brundle, the scientist-turned-'Brundlefly', played by Jeff Goldblum
Jeff Goldblum
Jeffrey Lynn "Jeff" Goldblum is an American actor. His career began in the mid-1970s and he has appeared in major box-office successes including The Fly, Jurassic Park and its sequel Jurassic Park: The Lost World, and Independence Day...
in the 1986 remake. John Getz
John Getz
-Personal life:Getz, one of four children, was born in Davenport, Iowa, and grew up in the Mississippi River Valley. He began acting while attending the University of Iowa, where he helped found the Center for New Performing Arts...
was the only actor from the first film to reprise his role.
Plot
Several months after the events first film, in which scientist Seth Brundle became a mutant hybrid of man and housefly, Martin Brundle, the son of Seth Brundle and Veronica Quaife, is born. His birth is under the control of Brundle's employer, Antonius Bartok, owner of Bartok Industries (which financed Brundle's teleportation experiments). Veronica dies during childbirth, leaving Martin in the custody of Bartok, who plans to exploit his unique condition.Martin grows up in a clinical environment, and is constantly subjected to studies and tests by uncompassionate scientists. His lifespan is quickly accelerated as a result of his mutant genes, but he also possesses a genius-level intellect, incredible reflexes, and no need for sleep. He knows that he is aging faster than a normal human, but he is unaware of his insect heritage, having been told that his father suffered from the same rapid aging disease that Martin himself is afflicted with.
As Martin grows, Bartok befriends him, amusing him with magic tricks, and tells him that a "magic word" needs to be a secret word that can never be confided to anyone or else it would spoil the magical effect. When Martin is three years old, he has physically aged into a child of around ten. He frequently sneaks out of his quarters. One night he finds a room full of laboratory animals, where he befriends a Golden Retriever
Golden Retriever
The Golden Retriever is a medium-sized breed of dog. They were historically developed as gundogs to retrieve shot waterfowl such as ducks and upland game birds during hunting and shooting parties. As such, they were bred to have a soft mouth to retrieve game undamaged and have an instinctive love...
. The next night, he sneaks out again to bring the dog some of his dinner, only to find the animal is missing. Searching for the dog, Martin makes his way into an observation booth overlooking Bay 17, which contains Seth Brundle's two surviving Telepods. Bartok's scientists are attempting to replicate Brundle's experiments, and are using the Golden Retriever as a test subject. The teleportation fails, leaving the dog alive but horribly deformed. The mutated animal attacks and maims one of the scientists, and young Martin is horrified by the spectacle.
Two years later, Martin's body has physically matured to that of a twenty year old adult, and his intellect has grown perhaps even faster. On his fifth birthday, Bartok presents Martin with a bungalow
Bungalow
A bungalow is a type of house, with varying meanings across the world. Common features to many of these definitions include being detached, low-rise , and the use of verandahs...
on the Bartok facility's property, and offers him the chance to perfect his father's Telepods. In the past five years, Bartok and his scientists have not made any progress in getting them to work successfully again after they were damaged on the night Brundle died. Bartok expresses his hope that Martin will be able to finish what his father started, and apologizes for the dog, stating that the animal was quickly put out of its misery after the failed teleportation experiment.
As he begins work on the Telepods, Martin befriends Bartok employee Beth Logan. They grow closer together as Martin tries to get the Telepods to function correctly. Eventually, Beth invites Martin to a party at Bartok's specimens division. Breaking away from the party, Martin discovers that Bartok lied to him; the mutated dog has been kept alive as a specimen for the past two years. He runs out of the party and later sneaks down to the animal's holding pen. The deformed dog, in terrible pain, still remembers Martin, who ends its misery by euthanizing it with chloroform
Chloroform
Chloroform is an organic compound with formula CHCl3. It is one of the four chloromethanes. The colorless, sweet-smelling, dense liquid is a trihalomethane, and is considered somewhat hazardous...
, which caused Martin much grief. The next day, Bartok asks if Martin is aware of the break-in at the specimen pit. Martin coldly says "No," and Bartok smiles (realizing Martin is lying) as he states that Martin is finally growing up.
Eventually, Martin gets the Telepods to function properly (after realizing that it required creative thinking, just as his father had), and he and Beth Logan become lovers. However, he also learns the truth of his father's fate, his own biology, Bartok's motives, and of a possible cure to his condition. Unfortunately, the cure, which involves swapping out Martin's insect genes for healthy human genes, requires the sacrifice of another healthy human being, who will in turn suffer a grotesque genetic fate as a result.
At this time, however, Martin's dormant insect genes awaken and the signs of his transformation begin. Martin escapes from Bartok Industries after Bartok reveals his plans--Bartok intends to use Martin's unique biology and the Telepods for his own corrupt ends of power and control. Even though Martin had successfully repaired the telepods, Bartok is unable to use them as Martin has installed a password along with a computer virus attached, which will erase the Telepods' programming if the wrong "magic word" is entered. Bartok knows Martin had indeed been listening to him when he was a child, and that they will never figure out the "magic word" without him.
Martin and Beth flee and go on the run. They go to visit Stathis Borans (who's become a reclusive, embittered drunk since Veronica died in childbirth), who confirms to Martin that the telepods are his only chance for a cure. Martin and Beth take Borans' Jeep and check into a motel, but Martin's physical and emotional changes become too much for Beth to handle, and she surrenders them both to Bartok in desperation. Before Martin becomes fully enveloped within a cocoon, Bartok tries to get him to reveal the password, but Martin refuses.
As Martin enters the final stages of his transformation, Beth is brought to Bay 17, where Bartok interrogates her about the "magic word." Meanwhile, the fully transformed "Martinfly" emerges from his cocoon and ruthlessly stalks and kills those trying to subdue him, as well as taking revenge on his betrayers. Despite the brutal methods he uses to eliminate the security team dispatched to recapture him, a trace of Martin's former humanity remains, as demonstrated by his refusal to harm a rottweiler that was sent to sniff him out (most likely due to a sympathy for dogs after the golden retriever incident).
After arriving in Bay 17, Martinfly grabs Bartok, types in the password "DAD," and forces himself and Bartok into Telepod 1, gesturing for Beth to activate the gene-swapping sequence. Despite Bartok's pleas for mercy, Beth activates the sequence, and when the two are reintegrated in the receiving telepod, Martin is restored to his fully human form, his fly genes now removed from his body, and Bartok suffers the fate of becoming a freakish monster himself. In an ironic twist, in the final scene the mutated Bartok is placed in the same specimen pit where he had kept the mutated dog.
Cast
- Eric StoltzEric StoltzEric Hamilton Stoltz is an American actor, director and producer. He is widely known for playing the role of Rocky Dennis in the biographical drama film Mask, which earned him the nomination for a Golden Globe Award for Best Supporting Actor in a Motion Picture...
as Martin Brundle. He is the son of Seth Brundle, the original "Brundlefly". Martin is very shy, intelligent, and compassionate. - Daphne ZunigaDaphne ZunigaDaphne Eurydice Zuniga is an American actress known for her roles as Jo Reynolds on the Fox primetime soap Melrose Place, as Victoria Davis on The CW teen drama One Tree Hill and as Princess Vespa in Spaceballs.-Early life:...
as Beth Logan. She works the night shift at Bartok Industries as a data clerk. - Lee Richardson as Antonius Bartok. On the DVD commentary track, the film's director, Chris WalasChris WalasChris Walas is an American special effects/make-up artist and director.-Biography:His main body of work is with special effects in a wide variety of movies from science fiction to action-adventure. His work on The Fly led to his directorial debut on The Fly II...
, states his belief that screenwriter Frank DarabontFrank DarabontFrank Darabont is a Hungarian-American film director, screenwriter and producer who has been nominated for three Academy Awards and a Golden Globe. He has directed the films The Shawshank Redemption, The Green Mile, and The Mist, all based on stories by Stephen King...
wrote Bartok to represent the worst aspects of corporate America.
Makeup/creature effects
As with the first film, special makeup and creature effects were provided by Chris Walas, Inc. As opposed to Seth Brundle's diseased deterioration into "Brundlefly", in The Fly II, Martin's metamorphosis is much more of a natural evolution (as a result of the fact that Martin was already born with human-insect hybrid genes instead of being accidentally fused with a fly the way his father was).Here is a breakdown of Martin Brundle's transformation into the creature dubbed "Martinfly" by the CWI crew (behind-the-scenes information is in italics).
- STAGE 1 (on view in the scenes where Martin confronts Dr. Shepard and then attempts to telephone Beth Logan): Martin's face is slightly discolored, and he's looking haggard. Worse, a bizarre cavity in his left arm has appeared, and sticky, web-like threads are being excreted from it. Eric Stoltz's face was subtly discolored with makeup, and a gelatin makeup appliance was affixed to his left arm. The webbing coming out of Martin's arm was made from Halloween-style decorative spider-webbing.
- STAGE 1-A (on view when Martin views the various Bartok surveillance tapes, and when he subsequently escapes from the Bartok complex): Martin is looking even more haggard, and the skin beneath his eyes is puffy. This is an accentuated version of the Stage 1 makeup, with gelatin eyebags added under Stoltz's eyes.
- STAGE 2 (on view when Martin talks to Beth inside her houseboat, as well as in the deleted "Stopping for Food" scene which can be seen on the 2005 The Fly II: Collector's Edition DVD): Martin's bone structure has started to shift, and his face is rapidly becoming deformed. Gelatin appliances were added to Stoltz's face to give the impression that Martin's brow and cheekbones were becoming distorted.
- STAGE 3 (on view when Martin and Beth visit Stathis Borans, as well as when they arrive at the motel): Martin's entire head is deformed, his hairline is receding, and his voice is deepening. Also, the stringy white webbing is being excreted from his face now. Gelatin makeup appliances were added to Stoltz's entire head, and his voice was artificially lowered in post-production.
- STAGE 4 (on view inside the motel, and when Bartok arrives to retrieve Martin): Martin (his voice now even deeper) has begun to instinctively pull the webbing out of his own body and wrap it around himself. As it hardens, the webbing begins to form a cocoon. At this point, Martin's legs have been enveloped by said cocoon. Now that Martin is no longer wearing clothes, a hideous assortment of lumps and bumps can be seen on his discolored body, his face and head are even more distorted, and his teeth and ears are receding. Some of his fingers are webbed together with flaps of skin, and claws are growing on his knuckles. Martin removes his human right eye in this stage to reveal an orange insect eye behind it. The most complex makeup, this stage took some 12 hours to apply to Eric Stoltz, and he was required to remain immobile on the motel couch (with his legs inside the partial cocoon) all that time, as well as during the additional hours of filming that immediately followed. Body makeup and gelatin bumps were added to Stoltz's arms and torso, in addition to the makeup appliances covering his face and head.
Soon, Martin is fully enveloped by the cocoon (which begins as slightly transparent, with the next stage becoming opaque and iridescent). The scene featuring Bartok talking to the cocooned Martin involved a Martin rod puppet—transformed from the waist-down—being operated inside a transparent composite cocoon that was filled with water.
After a brief gestation period, the final "Martinfly" creature is revealed when it bursts out of the cocoon and goes on a rampage around the Bartok complex. The iridescent creature has four arms (each of which features two large, clawed digits), two reverse-jointed legs, and its body is covered with insect hairs. Martinfly is also tall and slender, with a segmented torso. Its head has piercing, orange insect eyes (with pupils), distorted nostrils, and two flexible mandibles with sharp teeth covering a mouth full of still more teeth. The interior of the creature's mouth contains a pseudo-proboscis, which can spray corrosive enzymes at high velocity. Whereas the Brundlefly creature in the first film was deformed and sickly, Martinfly is very strong, very fast, and very deadly. The final Martinfly creature was created as a series of cable-controlled and rod-operated puppets.
Reception
The Fly II fared well in the box office making $20,021,322 at the US Box Office and a further $18,881,857 worldwide, but reviews were negative. Many believe that Walas (who was the special effects engineer for the Oscar-winning make-up and creature effects in the first film) set out to repeat the success of the original by relying more on heavy gore and violence than on plot and atmosphere. However, it is appreciated by many fans of the horror genre for its great visual impact. Walas has stated that the film was designed to be much more of a traditional (albeit gory) monster movie than Cronenberg's horror/tragic love film.The scene of a character's head being crushed by an elevator aroused some controversy with the MPAA: they originally gave the film an "X" rating due to its graphic nature. Ultimately Chris Walas was able to gain a more audience friendly "R" rating after reediting the sequence. The VHS and DVD versions retain the full scene.
The film received a certain amount of backlash regarding the 'mutant' dog, in particular, the scene where Martin mercifully euthanizes the dog, which is hideously deformed and kept in a large observation room. Many viewers were disturbed by the dog's appearance and sad fate as mentioned by Chris Walas in the documentary for the Special Edition DVD. He said the audience would feel more sympathy for a mutated animal than a human.
Production notes
The following are events related to film production:- An early treatment for a sequel to The Fly, written by Tim LucasTim LucasTim Lucas is a film critic, biographer, novelist, screenwriter, blogger, and publisher/editor of the video review magazine Video Watchdog.-Biography and early career:...
, involved Veronica Quaife dealing with the evils of the Bartok company. Seth Brundle's consciousness had somehow survived within the Telepod computer, and the Bartok scientists had enslaved him and were using him to develop the system for cloning purposes. Brundle becomes able to communicate with Veronica through the computer, and he eventually takes control of the Bartok complex's security systems to gruesomely attack the villains. Eventually, Veronica frees Brundle by conspiring with him to reintegrate a non-contaminated version of his original body. David Cronenberg endorsed this concept at the time. Geena Davis was open to doing a sequel (and only pulled out of Fly II because her character was to be killed in the opening scene), while Goldblum was not (although he was okay with a cameo), and this treatment reflects that. However, a later treatment written by Jim and Ken Wheat was used as the basis for the final script, written by Frank DarabontFrank DarabontFrank Darabont is a Hungarian-American film director, screenwriter and producer who has been nominated for three Academy Awards and a Golden Globe. He has directed the films The Shawshank Redemption, The Green Mile, and The Mist, all based on stories by Stephen King...
. Mick GarrisMick GarrisMick Garris is an American filmmaker and screenwriter born in Santa Monica, California.-Biography:He is best known for his adaptations of Stephen King stories, such as directing the horror film Sleepwalkers starring Madchen Amick and is the creator of the Showtime series Masters of Horror...
also wrote a treatment, with elements incorporated into the final film.
- The first videotape of Seth Brundle is actually part of a deleted scene from the first film (with Geena DavisGeena DavisVirginia Elizabeth "Geena" Davis is an American actress, film producer, writer, former fashion model, and a women's Olympics archery team semi-finalist...
' dialogue redubbed by Saffron HendersonSaffron HendersonSaffron Henderson is a Canadian voice actress and singer and the daughter of Bill Henderson of Chilliwack fame. She has voiced various characters from anime series...
, who played Veronica Quaife at the beginning of the sequel).
- The movie contains a subtle reference to David Cronenberg, writer-director of the previous movie. In an early scene where Martin sneaks out of his room to explore the Bartok Industries facility, a guard is seen asleep at his post, and resting on the desk in front of him is a copy of The Shape of Rage, a book which discusses the films of David Cronenberg (and the book's cover features a photo of Cronenberg himself).
- The script for The Fly II explained that Stathis Borans lived in such a fancy home because he had taken hush moneyHush moneyHush money is an informal term for financial incentives or rewards offered in exchange for not divulging information.Hush Money may also refer to:* Hush Money , a 1921 silent film directed by Charles Maigne...
from Bartok (and had been told that Brundle's baby died in childbirth along with Veronica), but this was never mentioned on-screen. In an early treatment for The Fly II, it was revealed that the Telepods were not working because Stathis had taken the computer's information storage discs (which contained the Telepods' programming) before Bartok took possession of the pods. However, this detail was dropped from the final film, and it is left unclear as to why the Telepods suddenly aren't working at the beginning of the sequel.
- Chris WalasChris WalasChris Walas is an American special effects/make-up artist and director.-Biography:His main body of work is with special effects in a wide variety of movies from science fiction to action-adventure. His work on The Fly led to his directorial debut on The Fly II...
mentioned on the DVD documentary that he was very displeased with the marketing of the film as he warned them not to use the "Like Father, Like Son" tagline as it sounded too "corny." The marketing executives still went ahead with the tagline. Producer Steven Charles-Jaffe says that he hates the marketing process as it could kill a movie with too much hype.