The Counter
Encyclopedia
The Counter is a high end fast casual restaurant chain in the United States and Ireland offering custom topped gourmet burgers. Diners receive a clipboard to "Build Your Own Burger". There are over 312,120 possible topping combinations.

History

The Counter was founded in Santa Monica, California
Santa Monica, California
Santa Monica is a beachfront city in western Los Angeles County, California, US. Situated on Santa Monica Bay, it is surrounded on three sides by the city of Los Angeles — Pacific Palisades on the northwest, Brentwood on the north, West Los Angeles on the northeast, Mar Vista on the east, and...

, United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 in 2003 by Jeff Weinstein.

Accolades

The Counter was launched into the public eye when Gayle King
Gayle King
Gayle King is editor-at-large for O, The Oprah Magazine and the best friend of Oprah Winfrey. She has previously worked as a television news anchor and talk show host...

 mentioned it on The Oprah Winfrey Show
The Oprah Winfrey Show
The Oprah Winfrey Show is an American syndicated talk show hosted and produced by its namesake Oprah Winfrey. It ran nationally for 25 seasons beginning in 1986, before concluding in 2011. It is the highest-rated talk show in American television history....

 on February 28, 2006, It has also been listed as number 15 on Alan Richman's The 20 Hamburgers You Must Eat Before You Die in GQ Magazine.

In the August 25, 2008 issue, Nation's Restaurant News named The Counter as one of "2008's Six Hottest Concepts."

Locations

According to FranchiseWorks.com, since opening its first restaurant in Santa Monica in 2003 and launching its franchise program in 2006, The Counter has opened 11 locations and has sold development rights for over 130 restaurant franchises. There were 25 new locations that were forecast to open in 2008 and 2009. Long-range projections call for as many as 400 to 600 U.S. locations.
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