The Briad Group
Encyclopedia
The Briad Group is a hospitality
company based in Livingston, New Jersey
with over 100 franchise
locations in the United State under the brands T.G.I. Friday's
, Wendy's
, Marriott
, and Hilton
. The company is the #1 operator of T.G.I. Friday’s.
/Carnegie Deli
in Princeton, New Jersey
. The company opened a Roy Rogers restaurant in North Brunswick Township, New Jersey
in 1988 and continued to grow its restaurant business. In 1993, the company opened its first T.G.I. Friday’s restaurant in central New Jersey. After the success in its casual-dining
division, the company turned the attention to its quick-service
division. It discontinued Roy Rogers and started converting into Wendy's Old Fashioned Hamburgers.
In 1997, the company started its hotel business by becoming an operator of a Marriott hotel and a Hilton hotel in 2002. It has developed and operated under these two brands in a dozen of properties.
. Main Street purchased four T.G.I. Friday's restaurants from T.G.I. Friday's Inc. in 1990 to establish its restaurant operation. The company had aggressively purchased properties and franchise rights from independent operators in many states from 1991 to 1993. The company finally sold its food distribution business and focused solely on restaurant business with development of additional brands. In 2006, Main Street had 56 T.G.I. Friday's, and a dozen of restaurants under other brands. It was the world's largest T.G.I. Friday's franchisee.
In June 2006, The Briad Group made a major investment in its casual-dining division by striking a $119 million dollars deal to acquire Main Street Restaurant Group, Inc. — a publicly traded company — through its wholly owned subsidiary
, Briad Main Street, Inc. It was listed as one of the biggest mergers & acquisitions deals of 2006 in the restaurant industry.
Lodging division obtained its first Marriott franchise right in 1997. It has grown the limited-service hotel business under the brands of the Courtyard
, Residence Inn
, SpringHill Suites
, Hilton Garden Inn
and Homewood Suites
. It has developed and operated about a dozen of properties. There is a plan to develop about a dozen more properties.
The company also started its construction division in 1993 to construct and remodel company's restaurants in order to reduce construction costs. The division expanded its scope to construct new hotels. In 2003, the company established Briad Construction Services, LLC to provide construction and development services for other companies.
Hospitality
Hospitality is the relationship between guest and host, or the act or practice of being hospitable. Specifically, this includes the reception and entertainment of guests, visitors, or strangers, resorts, membership clubs, conventions, attractions, special events, and other services for travelers...
company based in Livingston, New Jersey
Livingston, New Jersey
Livingston is a township in Essex County, New Jersey, United States. As of the United States 2000 Census, the township population was 29,366.Livingston was incorporated as a township by an Act of the New Jersey Legislature on February 5, 1813, from portions of Caldwell Township and Springfield...
with over 100 franchise
Franchising
Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a verb....
locations in the United State under the brands T.G.I. Friday's
T.G.I. Friday's
T.G.I. Friday's is an American restaurant chain focusing on casual dining. The company is a unit of the Carlson Companies. Its name is taken from the expression TGIF...
, Wendy's
Wendy's
Wendy's is an international fast food chain restaurant founded by Dave Thomas on November 15, 1969, in Columbus, Ohio, United States. The company decided to move its headquarters to Dublin, Ohio, on January 29, 2006. It has been owned by Triarc since 2008...
, Marriott
Marriott International
Marriott International, Inc. is a worldwide operator and franchisor of a broad portfolio of hotels and related lodging facilities. Founded by J. Willard Marriott, the company is now led by son J.W. Marriott, Jr...
, and Hilton
Hilton Hotels
Hilton Hotels & Resorts is an international chain of full-service hotels and resorts founded by Conrad Hilton and now owned by Hilton Worldwide. Hilton hotels are either owned by, managed by, or franchised to independent operators by Hilton Worldwide. Hilton Hotels became the first coast-to-coast...
. The company is the #1 operator of T.G.I. Friday’s.
History
The Briad Group was founded in October 1987 by Brad Honigfeld when he opened his first franchise of Steve’s Ice CreamSteve's Ice Cream
Steve's Ice Cream was an ice-cream parlor chain which attracted media attention and long lines when owner Steve Herrell opened his first establishment at 191 Elm Street in Somerville, Massachusetts in 1973. It introduced the concept of super-premium ice cream and customized ice cream desserts using...
/Carnegie Deli
Carnegie Deli
The Carnegie Deli is a restaurant located in midtown Manhattan on 7th Avenue between 54th and 55th Streets and was opened in 1937 adjacent to Carnegie Hall. Now in the third generation of owners, the Parker family's delicatessen is among the most visited restaurants of its type in the city,...
in Princeton, New Jersey
Princeton, New Jersey
Princeton is a community located in Mercer County, New Jersey, United States. It is best known as the location of Princeton University, which has been sited in the community since 1756...
. The company opened a Roy Rogers restaurant in North Brunswick Township, New Jersey
North Brunswick Township, New Jersey
-Demographics:At the 2010 census, there were 40,742 people, 13,635 households and 9,367 families residing in the township. The population density was 3,018.3 per square mile . There were 13,932 housing units at an average density of 1,158.8 per square mile...
in 1988 and continued to grow its restaurant business. In 1993, the company opened its first T.G.I. Friday’s restaurant in central New Jersey. After the success in its casual-dining
Casual dining
This is a list of casual dining restaurant chains around the world, arranged in alphabetical order. A casual dining restaurant is a restaurant that serves moderately-priced food in a casual atmosphere...
division, the company turned the attention to its quick-service
Fast food restaurant
A fast food restaurant, also known as a Quick Service Restaurant or QSR within the industry itself, is a specific type of restaurant characterized both by its fast food cuisine and by minimal table service...
division. It discontinued Roy Rogers and started converting into Wendy's Old Fashioned Hamburgers.
In 1997, the company started its hotel business by becoming an operator of a Marriott hotel and a Hilton hotel in 2002. It has developed and operated under these two brands in a dozen of properties.
Main Street Restaurant Group
Main Street Restaurant Group, Inc. was founded in 1988 to operate food distribution in Phoenix, ArizonaPhoenix, Arizona
Phoenix is the capital, and largest city, of the U.S. state of Arizona, as well as the sixth most populated city in the United States. Phoenix is home to 1,445,632 people according to the official 2010 U.S. Census Bureau data...
. Main Street purchased four T.G.I. Friday's restaurants from T.G.I. Friday's Inc. in 1990 to establish its restaurant operation. The company had aggressively purchased properties and franchise rights from independent operators in many states from 1991 to 1993. The company finally sold its food distribution business and focused solely on restaurant business with development of additional brands. In 2006, Main Street had 56 T.G.I. Friday's, and a dozen of restaurants under other brands. It was the world's largest T.G.I. Friday's franchisee.
In June 2006, The Briad Group made a major investment in its casual-dining division by striking a $119 million dollars deal to acquire Main Street Restaurant Group, Inc. — a publicly traded company — through its wholly owned subsidiary
Subsidiary
A subsidiary company, subsidiary, or daughter company is a company that is completely or partly owned and wholly controlled by another company that owns more than half of the subsidiary's stock. The subsidiary can be a company, corporation, or limited liability company. In some cases it is a...
, Briad Main Street, Inc. It was listed as one of the biggest mergers & acquisitions deals of 2006 in the restaurant industry.
Divisions
The Briad Group is organized in four major divisions. Casual-dining division oversees 68 T.G.I. Friday's restaurants. Quick-service division owns and operates 43 Wendy’s Old Fashioned Hamburger restaurants.Lodging division obtained its first Marriott franchise right in 1997. It has grown the limited-service hotel business under the brands of the Courtyard
Courtyard by Marriott
Courtyard by Marriott is a brand of hotels owned by Marriott International. Courtyard by Marriott is designed for business travelers but also accommodates to families. Its rooms feature large desks, couches, free broadband Internet access, and "big" breakfasts. The majority of locations have...
, Residence Inn
Residence Inn by Marriott
Residence Inn by Marriott is a brand of extended stay hotels. The chain was launched in 1975 in Wichita, Kansas by Jack DeBoer, and acquired by Marriott International in 1987. As of April 2005, there were over 450 Residence Inn hotels in the United States, Canada and Mexico. The brand's slogan...
, SpringHill Suites
SpringHill Suites
SpringHill Suites is part of the Marriott International family of hotels.In 1998, Marriott International announced plans to convert Fairfield Suites to SpringHill Suites by Marriott. By doing so, Marriott hoped to capture a share in the upper moderate-priced all-suite lodging segment of the hotel...
, Hilton Garden Inn
Hilton Garden Inn
Hilton Garden Inn is a chain of hotels trademarked by the Hilton Worldwide. Hilton Garden Inns are considered to be upscale mid-priced hotels that are designed for both business and leisure travelers. The hotel brand is similar to that of the Courtyard by Marriott brand, a key competitor...
and Homewood Suites
Homewood Suites by Hilton
Homewood Suites by Hilton is an American chain of all-suite residential-style hotels managed by the Hilton Worldwide. As of April 2011, the chain consists of 306 hotels and another 75 under development...
. It has developed and operated about a dozen of properties. There is a plan to develop about a dozen more properties.
The company also started its construction division in 1993 to construct and remodel company's restaurants in order to reduce construction costs. The division expanded its scope to construct new hotels. In 2003, the company established Briad Construction Services, LLC to provide construction and development services for other companies.