Texize Chemical Company or simply Texize, is a chemical company incorporated in the 1940s which sold industrial cleaners to textile plants, hence the name "Texize." It was also one of the first accounts of Henderson Advertising Agency, founded by James M. Henderson in 1946. It was Henderson who persuaded Texize's founder, Jack Greer, to market the company's products for household use. Texize's product line included Janitor In A Drum, Glass Plus

Glass Plus

Glass Plus is a popular glass and multi-surface cleaner that is currently manufactured by Reckitt Benckiser, who purchased the brand from S.C. Johnson. SC Johnson had purchased it from Dow Chemical. Dow Chemical acquired it through its 1986 purchase of Texize. It does not contain the chemical...

, Fantastik, Spray 'N Wash, Vivid detergent, and many others. Its consumer line was acquired by Dow Chemical Company

Dow Chemical Company

The Dow Chemical Company is a multinational corporation headquartered in Midland, Michigan, United States. As of 2007, it is the second largest chemical manufacturer in the world by revenue and as of February 2009, the third-largest chemical company in the world by market capitalization .Dow...

in 1986; Texize still markets to industrial clients.