Teck-Hua Ho
Encyclopedia
Teck-Hua Ho is the William Halford Jr. Family Professor of Marketing, and the Chair of the Marketing Department at the Haas School of Business
at the University of California, Berkeley
.
He received a B.S. with first-class honors in Electrical Engineering
from National University of Singapore
in May 1985, an M.S. in Computer and Information Sciences from National University of Singapore
in May 1989, an M.A. in Decision Sciences from The Wharton School, University of Pennsylvania
in May 1991, and Ph.D. in Decision Sciences from The Wharton School, University of Pennsylvania
in May 1993.
Ho has been a professor at the Haas School of Business
since 2002, and is also the Director of the Asia Business Center at the Haas School of Business since October 2007. From 1997-2002, he was Associate Professor of Marketing at The Wharton School, University of Pennsylvania
. Prior to that, he was Assistant Professor of Operations and Technology Management at UCLA Anderson School of Management.
Ho has published many significant works in refereed journals, in both economics and marketing. His research interests include behavioral pricing and revenue model design; bounded rationality and alternatives to equilibrium models; emotional gaming; and strategic intelligence quotient. He was a 2006 finalist for the John D. C. Little Best Paper Award, and was a 2005 finalist for the Paul Green Best Paper Award.
In 2011, he was a finalist for the William F. O’Dell Award.
Currently he is the Department Editor of Decision Analysis for the Management Science journal Management Science. In addition, he is an Associate Editor for the Journal of Marketing Research, Marketing Science, and a Co-Editor for Foundations and Trends in Marketing. For a current list of his papers, please click here.
At the Haas School of Business
, Ho teaches Pricing Policy to MBA students. He has won the Earl F. Cheit Award for Excellence in Teaching in 2004, 2005, and 2006, http://www.haas.berkeley.edu/faculty/previous_awards.html and was awarded the prestigious Berkeley Distinguished Teaching Award in 2010. http://www2.haas.berkeley.edu/News/Newsroom/100412teckho.aspx.
Haas School of Business
The Walter A. Haas School of Business, also known as the Haas School of Business or simply Haas, is one of 14 schools and colleges at the University of California, Berkeley....
at the University of California, Berkeley
University of California, Berkeley
The University of California, Berkeley , is a teaching and research university established in 1868 and located in Berkeley, California, USA...
.
He received a B.S. with first-class honors in Electrical Engineering
Electrical engineering
Electrical engineering is a field of engineering that generally deals with the study and application of electricity, electronics and electromagnetism. The field first became an identifiable occupation in the late nineteenth century after commercialization of the electric telegraph and electrical...
from National University of Singapore
National University of Singapore
The National University of Singapore is Singapore's oldest university. It is the largest university in the country in terms of student enrollment and curriculum offered....
in May 1985, an M.S. in Computer and Information Sciences from National University of Singapore
National University of Singapore
The National University of Singapore is Singapore's oldest university. It is the largest university in the country in terms of student enrollment and curriculum offered....
in May 1989, an M.A. in Decision Sciences from The Wharton School, University of Pennsylvania
University of Pennsylvania
The University of Pennsylvania is a private, Ivy League university located in Philadelphia, Pennsylvania, United States. Penn is the fourth-oldest institution of higher education in the United States,Penn is the fourth-oldest using the founding dates claimed by each institution...
in May 1991, and Ph.D. in Decision Sciences from The Wharton School, University of Pennsylvania
University of Pennsylvania
The University of Pennsylvania is a private, Ivy League university located in Philadelphia, Pennsylvania, United States. Penn is the fourth-oldest institution of higher education in the United States,Penn is the fourth-oldest using the founding dates claimed by each institution...
in May 1993.
Ho has been a professor at the Haas School of Business
Haas School of Business
The Walter A. Haas School of Business, also known as the Haas School of Business or simply Haas, is one of 14 schools and colleges at the University of California, Berkeley....
since 2002, and is also the Director of the Asia Business Center at the Haas School of Business since October 2007. From 1997-2002, he was Associate Professor of Marketing at The Wharton School, University of Pennsylvania
University of Pennsylvania
The University of Pennsylvania is a private, Ivy League university located in Philadelphia, Pennsylvania, United States. Penn is the fourth-oldest institution of higher education in the United States,Penn is the fourth-oldest using the founding dates claimed by each institution...
. Prior to that, he was Assistant Professor of Operations and Technology Management at UCLA Anderson School of Management.
Ho has published many significant works in refereed journals, in both economics and marketing. His research interests include behavioral pricing and revenue model design; bounded rationality and alternatives to equilibrium models; emotional gaming; and strategic intelligence quotient. He was a 2006 finalist for the John D. C. Little Best Paper Award, and was a 2005 finalist for the Paul Green Best Paper Award.
In 2011, he was a finalist for the William F. O’Dell Award.
Currently he is the Department Editor of Decision Analysis for the Management Science journal Management Science. In addition, he is an Associate Editor for the Journal of Marketing Research, Marketing Science, and a Co-Editor for Foundations and Trends in Marketing. For a current list of his papers, please click here.
At the Haas School of Business
Haas School of Business
The Walter A. Haas School of Business, also known as the Haas School of Business or simply Haas, is one of 14 schools and colleges at the University of California, Berkeley....
, Ho teaches Pricing Policy to MBA students. He has won the Earl F. Cheit Award for Excellence in Teaching in 2004, 2005, and 2006, http://www.haas.berkeley.edu/faculty/previous_awards.html and was awarded the prestigious Berkeley Distinguished Teaching Award in 2010. http://www2.haas.berkeley.edu/News/Newsroom/100412teckho.aspx.