Taste the Secret is the second studio album by the South Californian

Southern California

Southern California is a megaregion, or megapolitan area, in the southern area of the U.S. state of California. Large urban areas include Greater Los Angeles and Greater San Diego. The urban area stretches along the coast from Ventura through the Southland and Inland Empire to San Diego...

 hip hop

Hip hop

Hip hop is a form of musical expression and artistic culture that originated in African-American and Latino communities during the 1970s in New York City, specifically the Bronx. DJ Afrika Bambaataa outlined the four pillars of hip hop culture: MCing, DJing, breaking and graffiti writing...

 trio Ugly Duckling

Ugly Duckling (hip hop group)

Ugly Duckling is an American hip hop group that formed around 1993 in Long Beach, California. Ugly Duckling's members include Dizzy Dustin , Young Einstein and Andy Cat . They took the name Ugly Duckling because they felt like outcasts on the Southern California hip hop scene of the mid-1990s...

, released on June 16, 2003

2003 in music

-January:* January – following an investigation by The International Federation of the Phonographic Industry and London detectives, police raids in England and the Netherlands recover nearly 500 original Beatles studio tapes, recorded during the Let It Be sessions. Five people are arrested...

, by Emperor Norton Records

Emperor Norton Records

Emperor Norton Records, was a Los Angeles-based electronica, hip-hop, and dance-music record label. Among the artists featured on the label were Ladytron, Arling & Cameron, Money Mark, Ugly Duckling, and Fantastic Plastic Machine...

. For the album, Ugly Duckling developed a fictitious fast food

Fast food

Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with preheated or precooked ingredients, and served to the customer in a...

 chain called "Meatshake" that served only meat-based food served in shake form. A web site featuring the restaurant chain was also developed as part of the album's marketing campaign.

Track listing

#	Title	Time
1	“Opening Act”	3:57
2	“Turn it Up”	3:59
3	“Meatshake”	2:43
4	“Dumb it Down”	3:36
5	“Abigail Silk”	3:29
6	“Energy Drink”	3:15
7	“The Drive-Thru”	2:23
8	“Mr. Tough Guy”	4:05
9	“Pass it On”	4:06
10	“Veggie-Hut”	2:31
11	“La Revolución”	5:17
12	“Potty-Mouth”	4:16
13	“Daisy”	3:43
14	“The Confrontation”	2:43
15	“Rio de Janeiro”	3:25
16	“I Wanna Go Home”	4:22
17	“Goodnight, Now”	4:00
18	“Something’s Going down Tonight” (featuring Grand Puba Grand Puba Maxwell Dixon is an emcee best known as a member of the group Brand Nubian.-Biography:He made his debut with the group Masters of Ceremony. Its album Dynamite was hailed by critics, but probably due to lack of sales, the group soon disbanded, and Puba emerged as the lead emcee of Brand Nubian... )	4:19
19	“Turn it Up (Refried)”	7:25

MeatShake

"MeatShake," a fictitious chain of restaurants offering meat-based thick shakes, was created as a promotional gimmick for the release. As a concept album, it was about working at a fast-food chain and its inter-business war with Veggie Hut, an all-vegetarian fast-food stand.

When it was operational, Meatshake's Web site appeared to be a fully functional site promoting a small Long Beach-area-based fast food restaurant, whose corporate mission was meat—and lots of it, served in the form of milkshakes. The site also had a list of restaurants (the addresses of which were area McDonald's

McDonald's

McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...

 restaurants), employees of the month, and storefront pictures (one of which appeared to be an In-N-Out Burger

In-N-Out Burger

In-N-Out Burger is a regional chain of fast food restaurants with locations in the western United States. Founded in 1948 by Harry Snyder and his wife Esther, establishing the first In-N-Out burger in Baldwin Park and headquartered in Irvine, California, In-N-Out Burger has since expanded outside...

). The site is no longer maintained.