Supertone Records
Encyclopedia
Supertone Records was a United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 record label
Record label
In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion,...

 of the 1920s. Supertone Records were marketed by Sears, Roebuck & Co..

Supertone was one of several record disc brand names marketed by Sears.

Supertone records were made by the Fletcher Record Company. The discs produced by Fletcher included Midwestern dance bands. In the mid 1920s Fletcher failed and Bridgeport Die & Machine Company began producing Supertone discs.

Sears did not register the Supertone brand name, and after Sears discontinued marketing the records, Straus & Schram used the name.

Sears did reclaim and remarket the brand again in the late 1920s. They contracted production to Brunswick Radio Corporation
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