Stylenite
Encyclopedia
The Stylenite is a cultural event organized by Berlin’s designer Michael Michalsky
Michael Michalsky
Michael Michalsky is a German fashion designer and designer of lifestyle products. He is the founder and head designer of the fashion label MICHALSKY. He is also the Creative Director of the luxury handbag manufacturer MCM since 2005...

. It has evolved from Michalsky’s fashion shows and takes place twice a year during Berlin Fashion Week
Berlin Fashion Week
Berlin Fashion Week is a fashion week held annually in Berlin, Germany. It's still very "young" and not as famous as the big 4 fashion weeks, but it has gained attention for it's many creative young designers who are flourising in the city of Berlin....

. Since January 2010 the event is officially titled StyleNite.


The event is breaking with the traditions of a conventional fashion show
Fashion show
A fashion show is an event put on by a fashion designer to showcase his or her upcoming line of clothing during Fashion Week. Fashion shows debut every season, particularly the Spring/Summer and Fall/Winter seasons. This is where the latest fashion trends are made...

, by combining performances of different art disciplines. Each StyleNite is themed according to the inspirational topic of the latest collection of the designer Michalsky.

Event concept

Michalsky is considered a „seismograph of society“ and his collections are regularly influenced by current developments in society. These topics are picked up as central theme of the StyleNite with the aim to support a free and tolerant exchange between artists and art disciplines. In this respect, the StyleNite is considered a platform for exchange, discussion and contacts. Inherent part of the StyleNite are Michalsky’s fashion shows. Alternating locations and elaborate stage-designs are setting the scene for further performances during the event. Part of the program are always live music acts of famous or newcomer bands, show performances, movie premieres and fashion shows of other labels. The evening ends with an excessive after show party.

In March 2011 Michalsky announced that the following four StyleNites are going to take place at the Tempodrom in Berlin.

Overview

Event Location Theme Music-Act Guest label Show act DJ Visitors (estimate)
Jan 2007 Rotes Rathaus
Rotes Rathaus
The Red City Hall is the town hall of Berlin, located in the Mitte district on Rathausstraße near Alexanderplatz. It is the home to the governing mayor and the government of the Federal state of Berlin...

 
Anita Berber
Anita Berber
Anita Berber was a German dancer, actress, writer, and prostitute who was the subject of an Otto Dix painting. She lived during the Weimar period.-Early life:...

s Berlin
Frederic Sanchez 300
Jul 2007 Brandenburg Gate
Brandenburg Gate
The Brandenburg Gate is a former city gate and one of the most well-known landmarks of Berlin and Germany. It is located west of the city centre at the junction of Unter den Linden and Ebertstraße, immediately west of the Pariser Platz. It is the only remaining gate of a series through which...

 
Bad Boy, Bad Girl DJ Hell
DJ Hell
This article is about Helmut Josef Geier. You may also be looking for Darryl Hell.Helmut Josef Geier, professionally known as DJ Hell is a German house-techno DJ...

 
300
Jan 2008 Kulturforum
Kulturforum
The Kulturforum is a collection of cultural buildings in Berlin, Germany. It was built up in the 1950s and 60s at the edge of West Berlin, after most of the once unified city's cultural assets had been lost behind the Berlin Wall...

 
Neo-Wirtschaftswunder (neo economic miracle) Fetisch 450
Jul 2008 Uferhallen Demo-Culture Lady Gaga
Lady GaGa
Stefani Joanne Angelina Germanotta , better known by her stage name Lady Gaga, is an American singer and songwriter. Born and raised in New York City, she primarily studied at the Convent of the Sacred Heart and briefly attended New York University's Tisch School of the Arts before withdrawing to...

 
DJ Hell 450
Jan 2009 Zionskirche (Berlin) Sex and Religion DJ Hell 600
Jul 2009 Friedrichstadtpalast The Great Depression Part II DJ Hell 2.000
Jan 2010 Friedrichstadtpalast Zille sein Milljöh Spandau Ballet
Spandau Ballet
Spandau Ballet are a British band formed in London in the late 1970s. Initially inspired by, and an integral part of, the New Romantic fashion, their music has featured a mixture of funk, jazz, soul and synthpop. They were one of the most successful bands of the 1980s, achieving ten Top Ten singles...

, Hurts
Hurts
Hurts are a British synthpop duo formed in 2009, consisting of singer Theo Hutchcraft and synthesist Adam Anderson . Their debut album Happiness, which was released in September 2010, has reached the Top 10 in 12 European countries, and has sold over 800,000 copies worldwide...

 
Kaviar Gauche, Lala Berlin Bella Berlin DJ Hell 1.800 + web-live-stream
Jul 2010 Tempodrom Endangered Species Orchestral Manoeuvres in the Dark
Orchestral Manoeuvres in the Dark
Orchestral Manoeuvres in the Dark are a synthpop group whose founding members are originally from the Wirral Peninsula, England...

 
YMA Show Couture, Maharishi Nadja Michael DJ Hell 1.200 + web-live-stream
Jan 2011 Tempodrom Urban Nomads Alphaville (band)
Alphaville (band)
Alphaville is a German synthpop group which gained popularity in the 1980s. The founding members were Marian Gold , Bernhard Lloyd , and Frank Mertens Alphaville is a German synthpop group which gained popularity in the 1980s. The founding members were Marian Gold (real name Hartwig Schierbaum,...

 
Movie Tron: Legacy  Tiefschwarz
Tiefschwarz
Tiefschwarz is an electro house group comprising brothers, Alexander "Ali" and Sebastian "Basti" Schwarz, which formed in Stuttgart in 1996. Peter Hoff, who runs the Benztown studios in Stuttgart, joined later, and completed the first Tiefschwarz production team...

 
1.400 + web-live-stream
Jul 2011 Tempodrom Tolerance Mirrors (band)
Mirrors (band)
Mirrors are an English synthpop band originating from Brighton who formed in 2008. The band consists of James New , Ally Young , James Arguile and Josef Page...

 
LASCANA Beachwear Lightperformance by Gert Hof Tiefschwarz 1.450 + web-live-stream

Special features

  • 8 July 2008: First live performance of Lady Gaga
    Lady GaGa
    Stefani Joanne Angelina Germanotta , better known by her stage name Lady Gaga, is an American singer and songwriter. Born and raised in New York City, she primarily studied at the Convent of the Sacred Heart and briefly attended New York University's Tisch School of the Arts before withdrawing to...

     outside the USA
  • 21 January 2010: World premiere of the band Hurts
    Hurts
    Hurts are a British synthpop duo formed in 2009, consisting of singer Theo Hutchcraft and synthesist Adam Anderson . Their debut album Happiness, which was released in September 2010, has reached the Top 10 in 12 European countries, and has sold over 800,000 copies worldwide...

  • 9 July 2010: The opera singer Nadja Michael performs the aria of Medea
    Medea
    Medea is a woman in Greek mythology. She was the daughter of King Aeëtes of Colchis, niece of Circe, granddaughter of the sun god Helios, and later wife to the hero Jason, with whom she had two children, Mermeros and Pheres. In Euripides's play Medea, Jason leaves Medea when Creon, king of...

     on the catwalk
  • 9 July 2010: Exclusive preview of the Friedrichstadtpalast revue YMA
  • 20 January 2011: The company DHL
    DHL
    DHL Express is a division of the German logistics company Deutsche Post providing international express mail services. DHL is a world market leader in sea and air mail....

     shoots the new TV spot for its global advertising campaign on the StyleNite catwalk
  • 21 January 2011: German premiere of the Disney movie Tron: Legacy
  • 8 July 2011: Lightperformance by the artist Gert Hof to the song Nothing Else Matters
    Nothing Else Matters
    "Nothing Else Matters" is a song by the American heavy metal band Metallica. It was released as the third single from its self-titled fifth studio album, Metallica. The song peaked at number 11 on the Billboard Mainstream Rock Tracks chart as well as top-ten positions on many European charts...

    by Metallica
    Metallica
    Metallica is an American heavy metal band from Los Angeles, California. Formed in 1981 when James Hetfield responded to an advertisement that drummer Lars Ulrich had posted in a local newspaper. The current line-up features long-time lead guitarist Kirk Hammett and bassist Robert Trujillo ...

  • 25 August 2011: The art gallery CONTRIBUTED dedicates an exhibition to the MICHALSKY StyleNite with fotos and videos by three artists

Stage-Design

Michalsky always develops an elaborate and individual stage for each StyleNite interpreting the theme of the evening. For example, the stage of the StyleNite The Great Depression Part II featured a crashed airplane in a pool and thousands of stocks on the catwalk.

Models

Besides famous models there are always new faces to be spotted at StyleNite.

Michalsky has always ignored the „traditional“ requirements for models regarding age, origin and perfection. He would line up handicapped models as well as aged models on the runway at StyleNite. The engagement of the handicapped model Mario Galla at the StyleNite in July 2010 was considered almost scandalous among the fashion scene and caused enormous media response. In January 2011, the models Eveline Hall and Pat Cleveland walked the runway; both women are over 60 years old. The internationally renowned German model Toni Garrn
Toni Garrn
Toni Garrn is a German model. She was discovered by German model agency Modelwerk during the FIFA World Cup 2006 in her hometown, and then signed with New York agency Women Management....

has been a regular among the models at StyleNite for several years.

Tickets

There is no official ticket sale for the event. The invitations are sent exclusively to a limited number of guests. The audience at StyleNite changes each time, consisting of people from fashion, media, politics, art and celebrities.

The organizer provides selected media - mainly fashion magazines, blogs and design journals - with a limited amount of tickets that are available for raffles. In single cases tickets are given to the students of Berlin’s fashion design academies.

There is a strict door policy at the night of the StyleNite.

Media coverage

The StyleNite is extensively covered in German and international media. In July 2011 the StyleNite was covered extensively by Chinese media for the first time. VOGUE TV CHINA broadcasted a report and the COSMOPOLITAN CHINA dedicated an entire page to the event.

Quotes:
  • Spiegel Online: The most daring combination at Fashion Week
  • BILD: Mega-Event StyleNite
  • Styleranking: StyleNite advancing to a major entertainment fashion show
  • FAZ: Friday night was a big blast. Only (…) Boss is playing in this league.
  • New York Times: Party Like It's 1929

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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