Stuff.co.nz
Encyclopedia
Stuff.co.nz is a New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...

 news website owned and operated by Fairfax New Zealand
Fairfax New Zealand
Fairfax New Zealand Limited is the largest media company operating in New Zealand, and is part of Australia's Fairfax Media.Fairfax Media established its operation on the 1 July 2003 purchase of the publishing assets of Independent Newspapers Ltd...

, a subsidiary of the Australian company Fairfax Media
Fairfax Media
Fairfax Media Limited is one of Australia's largest diversified media companies. The group's operations include newspapers, magazines, radios and digital media operating in Australia and New Zealand. Fairfax Media was founded by the Fairfax family as John Fairfax and Sons, later to become John...

. Stuff hosts the websites for Fairfax's New Zealand newspapers, including the country's second and third highest circulation daily newspapers The Dominion Post
The Dominion Post (Wellington)
The Dominion Post is a metropolitan broadsheet newspaper published in Wellington, New Zealand, owned by the Australian Fairfax group, owners of The Age, Melbourne, and The Sydney Morning Herald.- Foundation :...

and The Press
The Press
The Press is a daily broadsheet newspaper published in Christchurch, New Zealand. It is owned by Fairfax Media.- History :The Press was first published on 25 May 1861 from a small cottage in Montreal Street, making it the oldest surviving newspaper in the South Island of New Zealand. The first...

, and the highest circulation weekly, The Sunday Star-Times
The Sunday Star-Times
The Sunday Star-Times is a New Zealand newspaper published each weekend by the Fairfax group in Auckland. It covers both national and international news, and is a member of the New Zealand Press Association and Newspaper Publishers Association of New Zealand.-History:The Sunday Star-Times was first...

. It is also a web portal
Web portal
A web portal or links page is a web site that functions as a point of access to information in the World Wide Web. A portal presents information from diverse sources in a unified way....

 to other Fairfax websites such as TradeMe
TradeMe
Trade Me is the largest Internet-auction website operating in New Zealand. Managed by Trade Me Ltd the site was founded in 1999 by New Zealand entrepreneurSam Morgan who sold it to Fairfax in 2006 for NZ$700 million...

. In September 2011, the website had an Alexa rank in New Zealand of 9; the site's main competitor, The New Zealand Herald
The New Zealand Herald
- External links :* * *...

website, had a rank of 7. The site statistics for August 2011 were 5.5 million unique browsers, and 180.9 million page view
Page view
A page view or page impression is a request to load a single HTML file of an Internet site. On the World Wide Web a 'page' request would result from a web surfer clicking on a link on another 'page' pointing to the 'page' in question. This should be contrasted with a hit, which refers to a...

s.

History

The former New Zealand media company Independent Newspapers
Independent Newspapers
This article refers to the New Zealand company. For the Irish company formerly of the same name, see Independent News & Media.Independent Newspapers Limited was a media concern in New Zealand.-History:...

 (INL) launched Stuff on 27 June 2000 at a cybercafe in Auckland
Auckland
The Auckland metropolitan area , in the North Island of New Zealand, is the largest and most populous urban area in the country with residents, percent of the country's population. Auckland also has the largest Polynesian population of any city in the world...

, after announcing its intention to go online more than a year earlier. Advertising agency Saatchi & Saatchi
Saatchi & Saatchi
Saatchi & Saatchi is a global advertising agency network with 140 offices in 80 countries and over 6,500 staff. It was founded in London in 1970 but now headquartered in New York. The parent company of the agency group was known as Saatchi & Saatchi PLC from 1976 to 1994, was listed on the London...

 conceived the name "Stuff", and INL had to buy the domain name from a cyber squatter. In its first month, the site had 120,000 unique visitors.

On 30 June 2003, INL sold its publishing assets including The Dominion Post, The Press, and the Stuff website to Fairfax Media.

Fairfax upgraded the website in December 2006, and again on 4 March 2009, which added the ability for visitors to personalise the homepage.

The first mobile phone news service from Stuff began in 2003, in a partnership with Vodafone New Zealand
Vodafone New Zealand
Vodafone New Zealand is a British owned telecommunications company, a subsidiary of Vodafone Plc operating in New Zealand. It is New Zealand's largest mobile phone operator, based in Auckland, New Zealand and was formed in 1998, after Vodafone purchased BellSouth's New Zealand operations...

. On 21 April 2009, Stuff launched a dedicated mobile site, .

For larger news events, the site usually creates a dedicated section, such as for the Bain family murders
David Bain
David Cullen Bain is a New Zealander who featured in one of the country's most notable murder cases. He was convicted in May 1995 of the murders of his parents and siblings in Dunedin on 20 June 1994...

 retrial and the February 2011 Christchurch earthquake. During the trial of Clayton Weatherston, the website accidentally ran the headline "Guilty of Murder" the day before the jury delivered the verdict. The article was quickly withdrawn, and Fairfax executive editor Paul Thompson said it was a mistake "we take very seriously."

The site has won numerous awards including the Newspaper Publishers' Association awards "Best News Website" for 2010 and 2011.

The earliest articles still available on Stuff are from around August 2007; the fee-based website Archivestuff, also run by Fairfax, holds articles from 1 July 2000 onwards.
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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