Street Level Records
Encyclopedia
Street Level Records was a record label established by Larry Norman
in 1978
to distribute his own music.
, had no interest in distributing. Paul N. Lindner's Consolidated Gospel Inc. distributed Street Level Records to stores in America and Europe. To celebrate the tenth anniversary of the release of I Love You, in 1978 Street Level Records advertised the release at Christmas of The Compleat Trilogy, containing all forty songs intended for Norman's Trilogy, making it the "unedited, uncensored, unexpurgated, complete" version. The Compleat Trilogy as advertised still has not been released.
Phydeaux Records
helped distribute Street Level Records on behalf of Street Level Prod., Inc. to stores in Europe and America and also by direct mail. Through the mail he found that he could go directly to the people who well and truly understood music and his ministry. About 1992 Norman's father retired and sold Phydeaux to the family of Bill Ayers, a friend of Joe Norman, who was previously employed to facilitate the distribution of both Phydeaux and Street Level Records. At that time Street Level Records came under the umbrella of Christian Community Placement Centre (CCPC), which undertakes foster care programs in Salem, Oregon
.
. In 1971 Norman started Street Level Productions, Inc., a legal corporation with the mission to "reach intro the streets; to avoid the lofty climes and the commercial heights and to labor instead at street level." Street Level (and One Way Records) was headquartered at 7046 Hollywood Boulevard.
In December 1978 Norman signed Christian rock band Daniel Amos
to Street Level Productions and also to his Street Level Artists Agency.
In 1994 Randy Stonehill
started his own label in partnership with Street Level Artists Agency, which was also named Street Level Records. Stonehill's label failed due to the collapse of the REX distribution system when REX declared bankruptcy in 1996.
Larry Norman
Larry David Norman was an American Christian musician, singer, songwriter, record label owner, and record producer, who worked with Christian rock music...
in 1978
1978 in music
This is a list of notable events in music that took place in the year 1978.-January–April:*January 14 – The Sex Pistols play their final show at San Francisco's Winterland Ballroom....
to distribute his own music.
History
Street Level Records was started in 1978 as an alternative label to release albums which Norman's then distributor, Word RecordsWord Records
Word Records is a Christian record label based in Nashville, Tennessee. It is a division of Word Entertainment , which, itself is co-owned by Warner Music Group and Curb Records...
, had no interest in distributing. Paul N. Lindner's Consolidated Gospel Inc. distributed Street Level Records to stores in America and Europe. To celebrate the tenth anniversary of the release of I Love You, in 1978 Street Level Records advertised the release at Christmas of The Compleat Trilogy, containing all forty songs intended for Norman's Trilogy, making it the "unedited, uncensored, unexpurgated, complete" version. The Compleat Trilogy as advertised still has not been released.
Phydeaux Records
Phydeaux Records
Phydeaux Records was a record label established by Larry Norman in 1980 to distribute his own music. It was one of the very first independent Christian record labels to distribute through mail order.-History:...
helped distribute Street Level Records on behalf of Street Level Prod., Inc. to stores in Europe and America and also by direct mail. Through the mail he found that he could go directly to the people who well and truly understood music and his ministry. About 1992 Norman's father retired and sold Phydeaux to the family of Bill Ayers, a friend of Joe Norman, who was previously employed to facilitate the distribution of both Phydeaux and Street Level Records. At that time Street Level Records came under the umbrella of Christian Community Placement Centre (CCPC), which undertakes foster care programs in Salem, Oregon
Salem, Oregon
Salem is the capital of the U.S. state of Oregon, and the county seat of Marion County. It is located in the center of the Willamette Valley alongside the Willamette River, which runs north through the city. The river forms the boundary between Marion and Polk counties, and the city neighborhood...
.
Street Level Productions (1971)
In 1970 One Way Records released Norman's album Street LevelStreet Level (album)
Street Level is the title of an live album recorded by Larry Norman in 1970. The 2005 CD re-issue has the same selection of tracks as the original 1970 LP release. The second LP version released in 1971 and 1972 under the same name has a different B-side. The 2001 CD issue combines the tracks...
. In 1971 Norman started Street Level Productions, Inc., a legal corporation with the mission to "reach intro the streets; to avoid the lofty climes and the commercial heights and to labor instead at street level." Street Level (and One Way Records) was headquartered at 7046 Hollywood Boulevard.
In December 1978 Norman signed Christian rock band Daniel Amos
Daniel Amos
Daniel Amos is a rock band formed in 1974 by Terry Scott Taylor on guitars and vocals, Marty Dieckmeyer on bass guitar, Steve Baxter on guitars and Jerry Chamberlain on lead guitars. Current members include bassist Tim Chandler, guitarist Greg Flesch and drummer Ed McTaggart...
to Street Level Productions and also to his Street Level Artists Agency.
Larry Norman era (1974-1980)
By 1974 Norman saw the need for a booking agency to manage and book Christian artists that "could really be much more Christian. It could be much more free of financial motives and goals", and so started Street Level Artists Agency in 1974. At this time Norman and his manager Phillip F. Mangano (born 30 November 1947), "came up with a vision to raise up artists to be truly creative and take the message of Christ into a mainstream environment." Some of those he felt led to help "were on drugs so he spent time helping them with their personal life and bringing them to a converted lifestyle".Post-Larry Norman era (1980 onwards)
About 1980 Norman and his manager, Philip F. Mangano, severed their business association, with Norman selling his interest in Street Level Artists Agency to Mangano, who subsequently resigned in October 1980 to start a new career in working to help the homeless, and becoming the Executive Director of the United States Interagency Council on Homelessness for seven years from March 2002, Mangano subsequently sold SLAA to Holly C. Benyousky (born 10 August 1946), then a part-time secretary at SLAA, who as of June 2010 is still a partner.In 1994 Randy Stonehill
Randy Stonehill
Randall Evan "Randy" Stonehill is an American singer-songwriter from Stockton, California, best known as one of the so-called "fathers of contemporary Christian music". His music is primarily folk rock in the style of James Taylor, but he has assayed other styles, with various albums focused on...
started his own label in partnership with Street Level Artists Agency, which was also named Street Level Records. Stonehill's label failed due to the collapse of the REX distribution system when REX declared bankruptcy in 1996.