StreetCred was a social networking website focusing on the hip-hop culture. The site is made up of those who identify with the hip-hop culture, including artists, producers and fans. There are tools and features to allow them to interact, and view user-generated content as well as content provided by major music record labels. Content comes from signed deals with Universal

Universal Music Group

Universal Music Group is an American music group, the largest of the "big four" record companies by its commanding market share and its multitude of global operations...

, Sony/BMG, and Warner Bros. Records

Warner Bros. Records

Warner Bros. Records Inc. is an American record label. It was the foundation label of the present-day Warner Music Group, and now operates as a wholly owned subsidiary of that corporation. It maintains a close relationship with its former parent, Warner Bros. Pictures, although the two companies...

 to distribute songs and videos on the site Members are able to access chat forums, theme clubs, personal profiles, videos, photos, music, and upload user generated content.

History

StreetCred.com was founded in 2007 by Rocky Williform

Rocky Williform

Rocky De Aire Williform, an American entrepreneur, is founder of , the microblogging network for hip-hop, and serves as its editor-in-chief and publisher, and is creator of the Hip-Hop Emblem. He also founded StreetCred, “the social network for hip-hop culture”....

, an ex-hostile takeover investment banker and co-founder of Atlanta food and beverage company BodyBlocks Nutrition Systems Inc . Williform has stated that Streetcred.com was founded as "hip-hop centric, interactive social media network that aggregates the hip-hop culture onto a single global platform" and is endorsed by Atlanta, Hip-Hop artist/actor T.I.

T.I.

Clifford Joseph Harris, Jr. , better known by his stage name T.I., is an American rap artist, film and music producer, actor and author. He is also the founder and co-chief executive officer of Grand Hustle Records....

 .
The company began development, leading to private beta, and was subsequently introduced, by rapper and actor T.I.

T.I.

Clifford Joseph Harris, Jr. , better known by his stage name T.I., is an American rap artist, film and music producer, actor and author. He is also the founder and co-chief executive officer of Grand Hustle Records....

, on July 18, 2007 on BET

Bet

Bet or BET may refer to:* A wager in gambling* Basic Economics Test * Bet , the second letter in many Semitic alphabets, including Aramaic, Hebrew, Phoenician and Syriac* Brunauer-Emmett-Teller isotherm. See BET_theory...

's 106 & Park

106 & Park

106 & Park is a Top Ten Hip-Hop and R&B music video show, set up in a countdown format, that airs weekdays at 6:00 PM on BET . Since its inception, it was the network's #1 rated show...

. The network was officially launched in September 2007 and has since been embraced by numerous Hip hop

Hip hop

Hip hop is a form of musical expression and artistic culture that originated in African-American and Latino communities during the 1970s in New York City, specifically the Bronx. DJ Afrika Bambaataa outlined the four pillars of hip hop culture: MCing, DJing, breaking and graffiti writing...

 icons, including the likes of Sean Combs

Sean Combs

Sean John Combs , also known by his stage names Diddy and P. Diddy, is an American rapper, singer, record producer, actor, and entrepreneur. He has won three Grammy Awards and two MTV Video Music Awards, and his clothing line earned a Council of Fashion Designers of America award. He was originally...

, Snoop Dogg

Snoop Dogg

Calvin Cordozar Broadus, Jr. , better known by his stage name Snoop Dogg, is an American rapper, record producer, and actor. Snoop is best known as a rapper in the West Coast hip hop scene, and for being one of Dr. Dre's most notable protégés. Snoop Dogg was a Crip gang member while in high school...

, Nelly

Nelly

Cornell Iral Haynes, Jr. , better known by his stage name Nelly, is an Grammy Award winning American rapper and actor. He has performed with the rap group St. Lunatics since 1993 and signed to Universal Records in 1999. Under Universal, Nelly began his solo career in 2000 with his debut album...

, Lupe Fiasco

Lupe Fiasco

Wasalu Muhammad Jaco , better known by his stage name Lupe Fiasco , is an American rapper, record producer, and entrepreneur. As an entrepreneur, Lupe is the CEO of 1st and 15th Entertainment. He rose to fame in 2006 following the success of his critically acclaimed debut album, Lupe Fiasco's Food...

, T-Pain

T-Pain

Faheem Rasheed Najm , better known by his stage name T-Pain, is an American singer-songwriter, rapper, record producer, and actor, currently signed to Young Money Entertainment. His debut album, Rappa Ternt Sanga, was released in 2005. In 2007, T-Pain released his second studio album Epiphany,...

, T.I.

T.I.

Clifford Joseph Harris, Jr. , better known by his stage name T.I., is an American rap artist, film and music producer, actor and author. He is also the founder and co-chief executive officer of Grand Hustle Records....

 and Lil Kim. All of these artist have uploaded video drops onto StreetCred.com. Membership is free and the site is open to the public (13 and up).
The site appears to have shut down since December 2008 as only a we'll be back soon message appears on the homepage.
Exclusive content and video premiers released on the network has included several videos and news releases from rapper T.I., and a video by B.G. (rapper)

B.G. (rapper)

Christopher Dorsey , better known by his stage name B.G. , is an American rapper and actor, from New Orleans, Louisiana. He began his music career signed to Cash Money Records in 1993 with Lil Wayne as half of the duo The B.G.'z...

. While on house arrest for gun charges, on November 12, 2007, T.I. posted a video from his home in Atlanta, GA. MTV

MTV

MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....

 also posted an article entitled “T.I. Breaks Silence On His Web Site, Proclaims 'The King Ain't Dead' In Video Statement On April 29, 2008, T.I. released his single “No Matter What

No Matter What (T.I. song)

"No Matter What" is a song by rapper T.I. off his album Paper Trail. It was released as a promotional track for the album on April 29, 2008, with its eventual release onto the iTunes store on May 6. The song was nominated at the 2008 MTV Video Music Awards for Best Male Video...

” off of the forthcoming Paper Trail

Paper Trail

Paper Trail is the sixth studio album by American hip hop artist T.I., released September 30, 2008 on Grand Hustle Records and Atlantic Records. He began to write songs for the album as he awaited trial for federal weapons and possession charges...

 album exclusively on the website. B.G. exclusively previewed his video for “For a Minute” on January 1, 2008.

Podcasts

CEO, Rocky Williform, was interviewed by Black Web 2.0 on Tuesday, October 2nd, 2007.