Strawberry Square
Encyclopedia
Strawberry Square is a mixed-use retail
and commercial
complex located in downtown Harrisburg, Pennsylvania
. It is owned and managed by the Harristown Development Corporation (HDC), a non-profit organization
.
. Eleven years later, HDC completed the $21 million Phase II expansion. This included the restoration of ten 19th and 20th century buildings that are listed in the National Register of Historic Places
and represent the city's oldest remaining retail establishments. The site was named for the alleyway that traverses the complex's east-west axis, which still exists from Front Street to Third Street in downtown Harrisburg. The portion of Strawberry Alley vacated for the Complex is now a commons area beside the second floor escalators. It was also referred to as the 'Key Block' when the complex was first constructed in the 1970's.
Major tenants include Verizon, the Commonwealth of Pennsylvania, Harrisburg University, Temple University Harrisburg
, Morgan Stanley Dean Witter
, and Salomon Smith Barney, Inc.
In addition, Strawberry Square houses an array of service retail
, upscale fashion shops, jewelers and other specialty stores. More than 40 shops and galleries along with 10 food emporiums are contained in about 170000 square feet (15,793.5 m²) of retail space. Its food court
includes a variety of national and international cuisine.
Due to its high name recognition and centralized location, Strawberry Square's atrium
has become, in effect, a Harrisburg town square
, hosting hundreds of community, education, and arts groups and events annually.
Strawberry Square is installing a digital sign network where visitors can see live, updated local news and weather as well as upcoming events in the mall and advertising from local business.
Retail
Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be...
and commercial
Commerce
While business refers to the value-creating activities of an organization for profit, commerce means the whole system of an economy that constitutes an environment for business. The system includes legal, economic, political, social, cultural, and technological systems that are in operation in any...
complex located in downtown Harrisburg, Pennsylvania
Harrisburg, Pennsylvania
Harrisburg is the capital of Pennsylvania. As of the 2010 census, the city had a population of 49,528, making it the ninth largest city in Pennsylvania...
. It is owned and managed by the Harristown Development Corporation (HDC), a non-profit organization
Non-profit organization
Nonprofit organization is neither a legal nor technical definition but generally refers to an organization that uses surplus revenues to achieve its goals, rather than distributing them as profit or dividends...
.
History
Strawberry Square is considered a project in the modern urban revitalization of center city Harrisburg. Phase I of this mixed-use facility originally opened in 1978, with 1400000 square feet (130,064.3 m²) of office and retail space overlooking the CapitolPennsylvania State Capitol
The Pennsylvania State Capitol is the seat of government for the U.S. state of Pennsylvania and is in downtown Harrisburg. It was designed in 1902 in a Beaux-Arts style with Renaissance themes throughout...
. Eleven years later, HDC completed the $21 million Phase II expansion. This included the restoration of ten 19th and 20th century buildings that are listed in the National Register of Historic Places
National Register of Historic Places
The National Register of Historic Places is the United States government's official list of districts, sites, buildings, structures, and objects deemed worthy of preservation...
and represent the city's oldest remaining retail establishments. The site was named for the alleyway that traverses the complex's east-west axis, which still exists from Front Street to Third Street in downtown Harrisburg. The portion of Strawberry Alley vacated for the Complex is now a commons area beside the second floor escalators. It was also referred to as the 'Key Block' when the complex was first constructed in the 1970's.
Major tenants include Verizon, the Commonwealth of Pennsylvania, Harrisburg University, Temple University Harrisburg
Temple University
Temple University is a comprehensive public research university in Philadelphia, Pennsylvania, United States. Originally founded in 1884 by Dr. Russell Conwell, Temple University is among the nation's largest providers of professional education and prepares the largest body of professional...
, Morgan Stanley Dean Witter
Morgan Stanley
Morgan Stanley is a global financial services firm headquartered in New York City serving a diversified group of corporations, governments, financial institutions, and individuals. Morgan Stanley also operates in 36 countries around the world, with over 600 offices and a workforce of over 60,000....
, and Salomon Smith Barney, Inc.
Smith Barney
Morgan Stanley Smith Barney is a retail brokerage joint venture between Morgan Stanley and Citigroup.On January 13, 2009, Morgan Stanley and Citigroup announced that Citigroup would sell 51% of Smith Barney to Morgan Stanley, creating Morgan Stanley Smith Barney, which was formerly a division of...
In addition, Strawberry Square houses an array of service retail
Shopping mall
A shopping mall, shopping centre, shopping arcade, shopping precinct or simply mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area — a modern, indoor version...
, upscale fashion shops, jewelers and other specialty stores. More than 40 shops and galleries along with 10 food emporiums are contained in about 170000 square feet (15,793.5 m²) of retail space. Its food court
Food court
A food court is generally an indoor plaza or common area within a facility that is contiguous with the counters of multiple food vendors and provides a common area for self-serve dining. Food courts may be found in shopping malls and airports, and in various regions may be a standalone development...
includes a variety of national and international cuisine.
Due to its high name recognition and centralized location, Strawberry Square's atrium
Atrium (architecture)
In modern architecture, an atrium is a large open space, often several stories high and having a glazed roof and/or large windows, often situated within a larger multistory building and often located immediately beyond the main entrance doors...
has become, in effect, a Harrisburg town square
Town square
A town square is an open public space commonly found in the heart of a traditional town used for community gatherings. Other names for town square are civic center, city square, urban square, market square, public square, and town green.Most town squares are hardscapes suitable for open markets,...
, hosting hundreds of community, education, and arts groups and events annually.
Strawberry Square is installing a digital sign network where visitors can see live, updated local news and weather as well as upcoming events in the mall and advertising from local business.
Major Retail Tenants
- Avon Beauty CenterAvon ProductsAvon Products, Inc. is a US cosmetics, perfume and toy seller with markets in over 140 countries across the world and sales of $9.9 billion worldwide as of 2007.-Business Model:...
- Dress Barn
- GNCGeneral Nutrition CentersGeneral Nutrition Centers is a Pittsburgh, Pennsylvania-based American commercial enterprise focused on the retail sale of health and nutrition related products, including vitamins, supplements, minerals, herbs, sports nutrition, diet & energy products.-History:In 1935, David Shakarian opened a...
- Strawberry Patch Hallmark CardsHallmark CardsHallmark Cards is a privately owned American company based in Kansas City, Missouri. Founded in 1910 by Joyce C. Hall, Hallmark is the largest manufacturer of greeting cards in the United States. In 1985, the company was awarded the National Medal of Arts....
- T Mobile
Shops On Third
A collection of upscale fashion accessory stores along North Third street just outside of Strawberry Square's atrium.- Catwalk (upscale women's shoes)
- LaFemme Jolie
- Lola's Day Spa & Boutique
- Michael Boyd (upscale fashion for men)
- Plum Sport (contemporary and upscale women's fashions)
Food service
- Arby'sArby'sArby's is a fast food restaurant chain in the United States and Canada. Roark Capital Group owns 81.5% of the company, with Wendy's Company owning the other 18.5%. It is primarily known for selling roast beef sandwiches and curly fries. The Arby's menu also includes chicken sandwiches, appetizers,...
- Auntie Anne'sAuntie Anne'sAuntie Anne's, based in Lancaster, Pennsylvania, is an American chain of pretzel bakeries founded by Anne F. Beiler and her husband, Jonas, in 1988. Auntie Anne's serves products such as pretzels, dips, and beverages...
- Chef Chen's Express
- Gingerbread Man Restaurant
- JaVina's Japanese and Vietnamese Cuisine
- Mike's Ice Cream
- Sante Fe Taco Factory
- SubwaySubway (restaurant)Subway is an American restaurant franchise that primarily sells submarine sandwiches and salads. It is owned and operated by Doctor's Associates, Inc. . Subway is one of the fastest growing franchises in the world with 35,519 restaurants in 98 countries and territories as of October 25th, 2011...
- Two Brothers Pizza
- TACO BELL