Storeboard Media
Encyclopedia
Storeboard Media LLC
Limited liability company
A limited liability company is a flexible form of enterprise that blends elements of partnership and corporate structures. It is a legal form of company that provides limited liability to its owners in the vast majority of United States jurisdictions...

is a media sales company that currently has the exclusive rights to place indoor billboards, called "StoreBoards", on the security pedestals at the entrances and exits of more than 13,725 chain drug stores across the United States, including CVS Pharmacy, Duane Reade
Duane Reade
Duane Reade Inc., a subsidiary of the Walgreen Company, is a chain of pharmacy and convenience stores, primarily located in New York City, known for its high volume small store layouts in densely populated Manhattan locations...

, Kerr Drug
Kerr Drug
Kerr Drug is an American chain of 76 drug stores throughout North Carolina. Its headquarters is located in Raleigh, North Carolina.The company was founded in Raleigh by Banks Kerr in 1951. The chain was operating 97 stores when it was acquired in 1995 by JCPenney...

, USA Drug
USA Drug
USA Drug is a convenience store and pharmacy chain in the United States that operates more than 160 stores in Arkansas, Oklahoma, Mississippi, Missouri, and Tennessee. It was founded in Pine Bluff, Arkansas in 1986. Its headquarters are still located in Pine Bluff with additional offices in Little...

, Rite Aid
Rite Aid
Rite Aid is a drugstore chain in the United States and a Fortune 500 company headquartered in East Pennsboro Township, Pennsylvania, near Camp Hill. Rite Aid is the largest drugstore chain on the East Coast and the third largest drugstore chain in the U.S....

 and K-Mart.

StoreBoards are currently in 50 states with markets including the top 50 designated marketing areas in the country and generate 1.2 billion plus monthly impressions. StoreBoards’ advertisers to date include P&G, Unilever
Unilever
Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....

, Hershey
The Hershey Company
The Hershey Company, known until April 2005 as the Hershey Foods Corporation and commonly called Hershey's, is the largest chocolate manufacturer in North America. Its headquarters are in Hershey, Pennsylvania, which is also home to Hershey's Chocolate World. It was founded by Milton S...

, Energizer, Vonage
Vonage
Vonage is a publicly held commercial voice over IP network and SIP company that provides telephone service via a broadband connection. The company's name is a play on their motto "Voice-Over-Net-AGE"....

, Kraft
Kraft Foods
Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...

, Adams, L'Oréal
L'Oréal
The L'Oréal Group is the world's largest cosmetics and beauty company. With its registered office in Paris and head office in the Paris suburb of Clichy, Hauts-de-Seine, France, it has developed activities in the field of cosmetics...

, Maybelline
Maybelline
Maybelline is an American makeup brand sold worldwide and owned by L'Oréal. Their motto is Maybe she's born with it. Maybe it's Maybelline.-History:...

, Pfizer
Pfizer
Pfizer, Inc. is an American multinational pharmaceutical corporation. The company is based in New York City, New York with its research headquarters in Groton, Connecticut, United States...

, Redi-Clinics, Wyeth
Wyeth
Wyeth, formerly one of the companies owned by American Home Products Corporation , was a pharmaceutical company. The company was based in Madison, New Jersey, USA...

, CBS
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...

 Television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

 and CW11
CW11
CW11 may refer to:*CW11, a postcode district in the CW postcode areaThe CW Television Network affiliates:* KPLR-TV St. Louis* KSTW Tacoma/Seattle* WPIX New York City* WBXI Binghamton, New York...

.

Storeboard Media LLC
Limited liability company
A limited liability company is a flexible form of enterprise that blends elements of partnership and corporate structures. It is a legal form of company that provides limited liability to its owners in the vast majority of United States jurisdictions...

 sells, produces, installs, and verifies StoreBoards on behalf of the retailer, as a new branding medium at the point-of-sale. StoreBoards are sold in four-week cycles to a single advertiser per store who provides their own creative content in advance. They typically feature a product
Product (business)
In general, the product is defined as a "thing produced by labor or effort" or the "result of an act or a process", and stems from the verb produce, from the Latin prōdūce ' lead or bring forth'. Since 1575, the word "product" has referred to anything produced...

 or logo
Logo
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition...

for branding purposes and have also been utilized extensively in New York City for the marketing of Broadway shows.

External links

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