Steven van Leeuwen published the first book in HTML on the web in February 1994: Whitman

Walt Whitman

Walter "Walt" Whitman was an American poet, essayist and journalist. A humanist, he was a part of the transition between transcendentalism and realism, incorporating both views in his works. Whitman is among the most influential poets in the American canon, often called the father of free verse...

's Leaves of Grass

Leaves of Grass

Leaves of Grass is a poetry collection by the American poet Walt Whitman . Though the first edition was published in 1855, Whitman spent his entire life writing Leaves of Grass, revising it in several editions until his death...

, as part of his experiment in Internet publishing begun a year earlier called Project Bartleby. As the first webmaster at Columbia University

Columbia University

Columbia University in the City of New York is a private, Ivy League university in Manhattan, New York City. Columbia is the oldest institution of higher learning in the state of New York, the fifth oldest in the United States, and one of the country's nine Colonial Colleges founded before the...

 he sought to interest the then-reluctant faculty to use the Internet for distribution of literary texts to their students.

During the dot.com boom, van Leeuwen incorporated his project as Bartleby.com

Bartleby.com

Bartleby.com is an electronic text archive, headquartered in New York and named after Herman Melville's story "Bartleby the Scrivener". It was founded under the name "Project Bartleby" in January 1993 by Steven H. van Leeuwen as a personal, non-profit collection of classic literature on the website...

, Inc. in 1999.