Steve Rubel
Encyclopedia
Steve Rubel is a public relations
executive and blog
ger. While with the firm CooperKatz & Co., he advised clients on using blogs in their business strategy and started his own blog, Micro Persuasion, in 2004. The focus of his blog is the effect of blogging on the public relations industry.
Rubel moved to the Edelman
public relations firm in February 2006 to help it use blogs more effectively. The firm later came under criticism when one of its clients, Wal-Mart
, helped pay for a couple to blog their cross-country RV trip on which they parked at local Wal-Marts. The blog, Wal-Marting Across America, was quite favorable toward Wal-Mart, but the extent of the financial support was not fully disclosed (any RV can park overnight for free at Wal-Mart, but the company also paid for renting the couple's RV, along with gas and other fees). As the firm's blogging expert, Rubel was a focus of some of the criticism, but he said he was not personally involved in the project.
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
executive and blog
Blog
A blog is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in...
ger. While with the firm CooperKatz & Co., he advised clients on using blogs in their business strategy and started his own blog, Micro Persuasion, in 2004. The focus of his blog is the effect of blogging on the public relations industry.
Rubel moved to the Edelman
Edelman (firm)
Edelman is a global public relations firm with consumer, finance, healthcare, technology and industrial practices. It employs over 3,600 people in 53 offices around the globe. Edelman was founded in 1952 by Daniel J. Edelman and is today led by his son President & CEO Richard Edelman...
public relations firm in February 2006 to help it use blogs more effectively. The firm later came under criticism when one of its clients, Wal-Mart
Wal-Mart
Wal-Mart Stores, Inc. , branded as Walmart since 2008 and Wal-Mart before then, is an American public multinational corporation that runs chains of large discount department stores and warehouse stores. The company is the world's 18th largest public corporation, according to the Forbes Global 2000...
, helped pay for a couple to blog their cross-country RV trip on which they parked at local Wal-Marts. The blog, Wal-Marting Across America, was quite favorable toward Wal-Mart, but the extent of the financial support was not fully disclosed (any RV can park overnight for free at Wal-Mart, but the company also paid for renting the couple's RV, along with gas and other fees). As the firm's blogging expert, Rubel was a focus of some of the criticism, but he said he was not personally involved in the project.