Star Wars Transformers is a Hasbro

Hasbro

Hasbro is a multinational toy and boardgame company from the United States of America. It is one of the largest toy makers in the world. The corporate headquarters is located in Pawtucket, Rhode Island, United States...

 toy line started in 2006. The line features robot versions of various characters from the Star Wars

Star Wars

Star Wars is an American epic space opera film series created by George Lucas. The first film in the series was originally released on May 25, 1977, under the title Star Wars, by 20th Century Fox, and became a worldwide pop culture phenomenon, followed by two sequels, released at three-year...

 franchise that transform into vehicles from the same series.

According to Hasbro, the vehicles from Shadows of the Empire

Star Wars: Shadows of the Empire

Star Wars: Shadows of the Empire is a multimedia project created by Lucasfilm Ltd. in 1996. The original idea was to create an interquel, a story set between the movies The Empire Strikes Back and Return of the Jedi , and to explore all commercial possibilities of a full motion picture release,...

are not used because the toy line targets collectors who are mostly familiar with the film series and the Clone Wars

Star Wars: The Clone Wars (2008 TV series)

-Production:At April 2005's Star Wars Celebration III, Lucas stated that "we are working on a 3-D continuation of the pilot series that was on the Cartoon Network; we probably won't start that project for another year." In July 2005, pre-production had begun on the series, according to Steve...

animated series. The toy characters' factions include bounty hunter

Bounty hunter

A bounty hunter captures fugitives for a monetary reward . Other names, mainly used in the United States, include bail enforcement agent and fugitive recovery agent.-Laws in the U.S.:...

s, the Galactic Empire

Galactic Empire (Star Wars)

The Galactic Empire is one of the main factions in the fictional universe of Star Wars. It is a galaxy-spanning regime established by the series' lead villain, Palpatine, to replace the Galactic Republic in Star Wars Episode III: Revenge of the Sith. The Galactic Empire is introduced in Star Wars...

, the Galactic Republic, the Rebel Alliance

Rebel Alliance

The Alliance to Restore the Republic is an interstellar faction of the fictional universe of Star Wars....

, and the Separatists.

Critical reaction

Merging both franchise's toy lines was "a natural fit". In 2007, Toyfare magazine called the Han Solo

Han Solo

Han Solo is a fictional character in the Star Wars franchise played by Harrison Ford. Introduced in the film Star Wars Episode IV: A New Hope , Solo and his Wookiee co-pilot, Chewbacca , become involved in the Rebel Alliance against the Galactic Empire...

 and Chewbacca

Chewbacca

Chewbacca, also known as Chewie, is a character in the Star Wars franchise, portrayed by Peter Mayhew. In the series' narrative chronology, he appears in Episode III: Revenge of the Sith, Episode IV: A New Hope, Episode V: The Empire Strikes Back and Episode VI: Return of the Jedi...

 figures — which combine to create the Millennium Falcon

Millennium Falcon

The Millennium Falcon is a spacecraft in the Star Wars universe commanded by smuggler Han Solo and his Wookiee first mate, Chewbacca...

— the 23rd top toy released in the previous 10 years. In 2006, the toy was voted the #9 toy of the year by FamilyFun Magazine.