Standard Brands was formed in 1929 by J.P. Morgan with the merger of:

• Fleischmann Company
• Royal Baking Powder Company
  Royal Baking Powder Company
  The Royal Baking Powder Company was one of the largest producers of baking powder in the US. It was started by Joseph C. Hoagland in 1866....
  
  
• E. W. Gillett
• Widlar Food Products Company
• Chase & Sanborn Coffee Company
  Chase & Sanborn Coffee Company
  Chase & Sanborn Coffee is an American coffee company established in 1862 in Boston, Massachusetts. It claims to be the first coffee company to pack and ship roasted coffee in sealed tins....
  
  

By 1940 it was the number two brand of packaged goods after General Foods

General Foods

General Foods Corporation was a company whose direct predecessor was established in the USA by Charles William Post as the Postum Cereal Company in 1895. The name General Foods was adopted in 1929, after several corporate acquisitions...

. By 1955 the company was listed as 75 in the Fortune 500

Fortune 500

The Fortune 500 is an annual list compiled and published by Fortune magazine that ranks the top 500 U.S. closely held and public corporations as ranked by their gross revenue after adjustments made by Fortune to exclude the impact of excise taxes companies collect. The list includes publicly and...

.

Standard Brands made several acquisitions. It bought Planters

Planters

Planters is an American snack food company, a division of Kraft Foods, best known for its processed nuts and for the Mr. Peanut icon that symbolizes them. Mr. Peanut was created by grade schooler Antonio Gentile for a 1916 contest to design the company's brand icon...

 in 1960, and the Curtiss Candy Company

Curtiss Candy Company

The Curtiss Candy Company was founded in 1916 by Otto Schnering near Chicago, Illinois. Wanting a more "American sounding" name , Schnering named his company using his mother's maiden name....

 in 1964.

The company merged with Nabisco

Nabisco

Nabisco is an American brand of cookies and snacks. Headquartered in East Hanover, New Jersey, the company is a subsidiary of Illinois-based Kraft Foods. Nabisco's plant in Chicago, a production facility at 7300 S...

 in 1981 to form Nabisco Brands, Inc..