St Michael was a brand that was owned and used by Marks & Spencer

Marks & Spencer

Marks and Spencer plc is a British retailer headquartered in the City of Westminster, London, with over 700 stores in the United Kingdom and over 300 stores spread across more than 40 countries. It specialises in the selling of clothing and luxury food products...

 (M&S) from 1928 until 2000.

History

The brand was introduced by Simon Marks

Simon Marks

Simon Marks, 1st Baron Marks of Broughton , was a British Jewish businessman.Marks was born in Leeds and educated at The Manchester Grammar School. In 1907 he inherited a number of "penny bazaars" from his father, Michael Marks, which had been established with Thomas Spencer...

 in 1928, after his father and co-founder of Marks & Spencer, Michael Marks

Michael Marks

Michael Marks, , was one of the two co-founders of the retail chain Marks & Spencer.-Biography:...

. By 1950, virtually all goods were sold under the St Michael brand. M&S lingerie, women's clothing and girls' uniform were branded under the St Margaret brand, until the whole range of general merchandise became St Michael.

In 2000, Marks & Spencer dropped the St Michael brand, and replacing it with the Marks & Spencer brand. The St Michael name was subsequently adopted as a 'quality guarantee' and appeared as the St Michael Quality Promise on the back of food products, on the side of delivery vehicles and on in-store ordering receipts.

The St Michael Quality Promise was phased out in 2000.