Sound RIDER!
Encyclopedia
Sound RIDER! began as a monthly online magazine
about motorcycling in the Pacific Northwest. It was founded by publisher Tom Mehren in 1999. The magazine features editorial about people, places and events associated with motorcycling in the Northwest region
. In addition it features used motorcycle listings, and a number of databases specific to dealers, services and clubs in the area. The editorial content is archived for viewing past its initial month of publication.
In 2001 the magazine entered into the area of event promotion putting on the Northwest Motorcycle Display at the Cycle World International Motorcycle Show held in Seattle. The display has been a staple of the show each year since. In 2002 the magazine hosted the first ever 3 Pass Blast ride taking riders on a time/speed/distance ride through the Cascades Range. The event is held annually.
2003 marked the birth of the Sound RIDER! Sportbike Northwest motorcycle rally. It eventually blossomed into three more rally events: Sport Touring
Northwest, Dualsport Northwest and Maxi Scooter
Northwest. All four events are held simultaneously each summer in the Columbia River
Gorge over a five day period and are sanctioned as the Northwest Regional Rally for the American Motorcyclist Association
.
2001 also marked the addition of an online store
to compliment the magazine and manage its event registrations. The store carries a selection of gear not typically found at most brick & mortar retail locations, but is commonly used by touring riders.
In 2004 Mehren published the Sound RIDER! guide to motorcycling in the Columbia River Gorge. Subsequent Sound RIDER! guides included Motorcycle Restoration 101 and Packing Light/Packing Right.
Online magazine
An online magazine shares some features with a blog and also with online newspapers, but can usually be distinguished by its approach to editorial control...
about motorcycling in the Pacific Northwest. It was founded by publisher Tom Mehren in 1999. The magazine features editorial about people, places and events associated with motorcycling in the Northwest region
Northwestern United States
The Northwestern United States comprise the northwestern states up to the western Great Plains regions of the United States, and consistently include the states of Oregon, Washington, Idaho, Montana, Wyoming, to which part of southeast Alaska is also sometimes included...
. In addition it features used motorcycle listings, and a number of databases specific to dealers, services and clubs in the area. The editorial content is archived for viewing past its initial month of publication.
In 2001 the magazine entered into the area of event promotion putting on the Northwest Motorcycle Display at the Cycle World International Motorcycle Show held in Seattle. The display has been a staple of the show each year since. In 2002 the magazine hosted the first ever 3 Pass Blast ride taking riders on a time/speed/distance ride through the Cascades Range. The event is held annually.
2003 marked the birth of the Sound RIDER! Sportbike Northwest motorcycle rally. It eventually blossomed into three more rally events: Sport Touring
Sport touring
A Sport touring motorcycle is a type of motorcycle that blends the performance of a sport bike with the long-distance capabilities of a touring motorcycle, while providing comfort and relative safety to the rider....
Northwest, Dualsport Northwest and Maxi Scooter
Scooter (motorcycle)
A scooter is a motorcycle with step-through frame and a platform for the operator's feet. Elements of scooter design have been present in some of the earliest motorcycles, and motorcycles identifiable as scooters have been made from 1914 or earlier...
Northwest. All four events are held simultaneously each summer in the Columbia River
Columbia River
The Columbia River is the largest river in the Pacific Northwest region of North America. The river rises in the Rocky Mountains of British Columbia, Canada, flows northwest and then south into the U.S. state of Washington, then turns west to form most of the border between Washington and the state...
Gorge over a five day period and are sanctioned as the Northwest Regional Rally for the American Motorcyclist Association
American Motorcyclist Association
The American Motorcyclist Association is an American not-for-profit organization of more than 300,000 motorcyclists that organizes numerous motorcycling activities and campaigns for motorcyclists' legal rights...
.
2001 also marked the addition of an online store
Online shop
Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. It is a form of electronic commerce...
to compliment the magazine and manage its event registrations. The store carries a selection of gear not typically found at most brick & mortar retail locations, but is commonly used by touring riders.
In 2004 Mehren published the Sound RIDER! guide to motorcycling in the Columbia River Gorge. Subsequent Sound RIDER! guides included Motorcycle Restoration 101 and Packing Light/Packing Right.