Soul (building)
Encyclopedia
Soul is a 243 m tall residential tower under construction on the corner of Cavill Avenue
Cavill Avenue
Cavill Avenue is a street in Surfers Paradise, Gold Coast, Queensland, Australia. It is in the heart of the Surfers Paradise shopping and entertainment district. Between the Surfers Paradise Beach and Orchid Avenue it is a pedestrian mall. It was named in honour of the founder of Surfers Paradise,...

 and The Esplanade in Surfers Paradise
Surfers Paradise, Queensland
Surfers Paradise is a suburb on the Gold Coast in Queensland, Australia. At the 2006 Census, Surfers Paradise had a population of 18,501....

 on the Gold Coast, Queensland
Gold Coast, Queensland
Gold Coast is a coastal city of Australia located in South East Queensland, 94km south of the state capital Brisbane. With a population approximately 540,000 in 2010, it is the second most populous city in the state, the sixth most populous city in the country, and also the most populous...

, Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

. When constructed, it will overtake Circle on Cavill
Circle on Cavill
Circle on Cavill is a $551 million commercial development with two ultra-modern residential towers built by the Sunland Group and dramatically positioned in a key city block right in the heart of the Surfers Paradise CBD, neighbouring with Towers of Chevron Renaissance shopping mall and resort...

 as the second tallest building on the Gold Coast, behind Q1
Q1 (building)
Q1 is a supertall skyscraper located in Surfers Paradise, on the Gold Coast. It is the world's third tallest residential tower after the 348 metre building The Marina Torch in Dubai won formal recognition as the tallest residential building in the world on 29 April 2011 by the Emporis...

. The building was approved by the Gold Coast City Council in October 2004.

It is being developed by Juniper, and constructed by Grocon
Grocon
Grocon Pty Ltd is a large Australian construction company based in Melbourne, Australia. It is owned by the Grollo family.-History:Grocon grew from a small family concreting business established by Luigi Grollo in the 1950s, to a major building company in the 1980s with his sons Rino & Bruno...

 at a cost of A$
Australian dollar
The Australian dollar is the currency of the Commonwealth of Australia, including Christmas Island, Cocos Islands, and Norfolk Island, as well as the independent Pacific Island states of Kiribati, Nauru and Tuvalu...

850 million. It will be Grocon's first project on the Gold Coast and is expected to be completed by mid 2011.

History

The site was previously occupied by the Raptis Plaza. By early April 2010 construction of the core structure had reached level 40. By July 2010 the tower had reached 138 m (452.8 ft) half the structure's total height. On the 14 March 2011, workers left the site in protest at the sacking of 11 Australian tilers while Korean workers were allowed to stay. Owners of apartments from level 39 and below will be able to move into their properties before the building is complete. Some shops had opened in the retail section in mid 2010.

Design

The design includes 288 apartments on 77 floors and 5,700 m² of retail space. An average square metre cost of A$16,490, made Soul the highest priced apartments on the Gold Coast at the time.

Apartments

Soul's penthouse
Penthouse apartment
A penthouse apartment or penthouse is an apartment that is on one of the highest floors of an apartment building. Penthouses are typically differentiated from other apartments by luxury features.-History:...

, which spans four levels, is Australia's highest-selling apartment at A$16.75 million. Beneath the penthouse are three sub-penthouses each occupying a whole floor. Sales were strong between 2006 and 2008, however the global finanicial crisis curtailed purchases.

Buyers from China were specifically targeted after strong sales from Chinese visitors were recorded early in 2010. Overall most purchases were made from people living in the South East Queensland
South East Queensland
South East Queensland is a region of the state of Queensland in Australia, which contains approximately two-thirds of the state population...

 region. In early 2009 sales of apartments in Soul had slowed with just over 100 units still for sale. By July 2010, three-quarters of the apartments had been sold.

See also


External links

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