Sorenson Media
Encyclopedia
Sorenson Media was established in December 1995 to address market demand for rich online media content by developing innovative, cost-effective video encoding technology that significantly reduced bandwidth
requirements while preserving the highest video quality. Originally called Sorenson Vision, the company developed technology licensed and ultimately acquired from Utah State University
. The company first unveiled its “codec
” (compression and decompression tool) at a developer’s preview at MacWorld Expo in January 1997.
The company’s products and services include: Sorenson Squeeze
, a video encoding application, Sorenson 360, an online video platform (OVP), and Squeeze Server, a cloud-based video encoding solution. Sorenson Media has been instrumental in bringing Internet video to mainstream applications and is
committed to improving the online video experience for content creators, managers and consumers alike. Since its release, Sorenson Media’s industry-changing video encoding technology has been used repeatedly by major motion picture studios such as Disney, Lucas Film, MGM and Paramount
to deliver high-quality streaming video movie trailers over the Internet for a host of high-profile feature films.
telecommunication services to private equity, medical devices, large-scale investment and real estate development. President and CEO Peter Csathy is a 20-year digital media veteran who has helped drive the success of high-growth digital media companies, including SightSpeed and Musicmatch.
Bandwidth (computing)
In computer networking and computer science, bandwidth, network bandwidth, data bandwidth, or digital bandwidth is a measure of available or consumed data communication resources expressed in bits/second or multiples of it .Note that in textbooks on wireless communications, modem data transmission,...
requirements while preserving the highest video quality. Originally called Sorenson Vision, the company developed technology licensed and ultimately acquired from Utah State University
Utah State University
Utah State University is a public university located in Logan, Utah. It is a land-grant and space-grant institution and is accredited by the Northwest Commission on Colleges and Universities....
. The company first unveiled its “codec
Codec
A codec is a device or computer program capable of encoding or decoding a digital data stream or signal. The word codec is a portmanteau of "compressor-decompressor" or, more commonly, "coder-decoder"...
” (compression and decompression tool) at a developer’s preview at MacWorld Expo in January 1997.
The company’s products and services include: Sorenson Squeeze
Sorenson Squeeze
Sorenson Squeeze is a compression suite for video. It encodes to multiple formats including QuickTime, Windows Media, Flash Video, Silverlight, WebM & WMV. It uses multiple codecs, including the Sorenson codecs SV3 Pro and Spark, H.264, H.263, VP6, VC1, MPEG2, and many others. Squeeze operates on...
, a video encoding application, Sorenson 360, an online video platform (OVP), and Squeeze Server, a cloud-based video encoding solution. Sorenson Media has been instrumental in bringing Internet video to mainstream applications and is
committed to improving the online video experience for content creators, managers and consumers alike. Since its release, Sorenson Media’s industry-changing video encoding technology has been used repeatedly by major motion picture studios such as Disney, Lucas Film, MGM and Paramount
Paramount
-Companies:*Paramount Motion Pictures Group, a motion picture holding company owned by Viacom*Paramount Pictures, a motion picture studio*Paramount Vantage, specialty film division of Paramount Pictures*CBS Paramount Television, a television studio and library...
to deliver high-quality streaming video movie trailers over the Internet for a host of high-profile feature films.
Leadership
Sorenson Media is led by: Chairman and founder James Lee Sorenson who has built and led successful ventures in industries ranging from Internet video andtelecommunication services to private equity, medical devices, large-scale investment and real estate development. President and CEO Peter Csathy is a 20-year digital media veteran who has helped drive the success of high-growth digital media companies, including SightSpeed and Musicmatch.