Society of Incentive and Travel Executives
Encyclopedia
Founded in 1973, the Society of Incentive and Travel Executives (SITE) is the only international, not-for-profit, professional association devoted to the pursuit of excellence in incentive
Incentive
In economics and sociology, an incentive is any factor that enables or motivates a particular course of action, or counts as a reason for preferring one choice to the alternatives. It is an expectation that encourages people to behave in a certain way...

s, a multi-billion dollar global industry. Its global headquarters are in Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...

, Illinois
Illinois
Illinois is the fifth-most populous state of the United States of America, and is often noted for being a microcosm of the entire country. With Chicago in the northeast, small industrial cities and great agricultural productivity in central and northern Illinois, and natural resources like coal,...

. SITE provides educational seminar
Seminar
Seminar is, generally, a form of academic instruction, either at an academic institution or offered by a commercial or professional organization. It has the function of bringing together small groups for recurring meetings, focusing each time on some particular subject, in which everyone present is...

s and information services to those who design, develop, promote, sell, administer, and operate motivation
Motivation
Motivation is the driving force by which humans achieve their goals. Motivation is said to be intrinsic or extrinsic. The term is generally used for humans but it can also be used to describe the causes for animal behavior as well. This article refers to human motivation...

al programs as an incentive to increase productivity in business. Currently SITE has over 2,100 members in 87 countries, with 34 local and regional chapters. Members represent corporate executives, incentive companies, destination management companies, travel and event planners, official tourist organizations, transportation companies, hotels and resorts, cruise lines, trade publications, and supporting organizations such as restaurants and visitors attractions.

SITE History

The first meeting of the Society of Incentive Travel Executives (SITE) came to order at the Americana Hotel in New York City on 4 December 1973. It was the beginning of the only international, professional, not-for-profit association dedicated exclusively to the pursuit of excellence in incentives. Originally, membership for the organization was limited to 250 and by 1975 membership reached 84 members.

In 1974, SITE’s first official definition of Incentive Travel was adopted: “A modern management tool used to achieve extraordinary goals by awarding participants a travel prize upon their attainment of their share of the uncommon goals.”

In 1975 the SITE Executive Academy was added and held in New York City. From that moment SITE evolved into delivery of conferences and seminars throughout the world.

In 1980 SITE introduced the Certified Incentive Travel Executive (CITE) program.

In 1980 SITE established the Incentive Travel Awards Competition to spotlight and reward outstanding motivational campaigns. The awards competition late became known as the SITE Crystal Awards in 1987, with winners receiving a beautiful crystal obelisk.

In 1985 SITE became a member of the Incentive Federation, a trade association lobbying in Washington, DC for the incentive market.

In 1994 SITE stepped forward as a sustainable thought leader through a partnership with Green Globe, the environmental division of the World Travel & Tourism Council was established giving members the opportunity to learn about making their companies more environmentally responsible.

In 1995 the mission was updated: The Society of Incentive Travel Executives (SITE) is a worldwide organization of business professionals dedicated to the recognition and development of motivational and performance improvement strategies of which travel is a key component. It recognizes the global cultural differences and practices in developing these strategies, and serves as a prime networking and educational opportunity for its members.

In 2008 SITE tried to redefine the industry with a new language and vision statement - Unleashing human potential through extraordinary motivational experiences. SITE's new vision, promise and strategic plan are built on three core pillars: Global Connections, Motivational Experiences, Business Results.

SITE Chapters

SITE Italy is one of the main Chapters of SITE International, with a total of 70 members. Its President is Annamaria Ruffini, also founder of Events In&Out Srl.

Official Websitehttp://www.site-italy.com
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