Shopow
Encyclopedia
Shopow.com is an online social shopping
Social shopping
Social Shopping is a method of e-commerce where shoppers' friends become involved in the shopping experience. Social shopping attempts to use technology to mimic the social interactions found in physical malls and stores.-Five categories of social shopping:...

 website and shopping search engine. In 2009 Mike Harty and Kevin Flood founded Shopow, meaning "shopper power", which was meant as a place where users could "share deals, reviews and trends with friends". Shopow has also been described as "the Facebook of shopping" Shopow is headquartered in Manchester, England and also has offices in Nottingham, England.

Shopow serves a shopping comparison
Price comparison service
On the internet, a price comparison service allows individuals to see different lists of prices for specific products. Most price comparison services do not sell products themselves, but source prices from retailers from whom users can buy...

 services to shoppers in the United Kingdom and also features patent pending technology which is used by publisher websites in order to serve shopping comparison services to their users. As of July 2011, Shopow has a direct working relationship with over 10,000 retailers and has signed up 3,500 members. Shopow allows users to compare prices like traditional price comparison websites but also integrates various social functions which allow users to re-order search results.
Shopow acts as a social commerce
Social commerce
Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services....

 platform for online retailers, providing aggregated social network features pertaining to shopping. Shopow’s social commerce features a review aggregator service which collects and aggregates reviews from leading e-commerce websites. Shopow acts as the data source for other websites and also offers an Ad serving platform which generates revenue on a CPA basis.

Shopow is part of a new wave of cloud based website applications to come out of the North West of England. Shopow launched in June 2011 having raised £830,000 of Angel funding from business angels in the UK
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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