Sainsbury's Online
Encyclopedia
Sainsbury's Online is an electronic commerce
website
operated by Sainsbury's, the UK's second largest supermarket chain. It offers a wide range of other products, including electronic goods, books and financial services.
Sainsbury's started e-commerce home delivery operations in 1995 when it introduced ‘Wine Direct' for internet wine sales. In 1998 the service was extended back to food with the launch of ‘Orderline'. This enabled customers to order their shopping via telephone, fax or the internet and have it delivered to their front door.
On 22 November 1999 Sainsbury's started e-business in partnership with LineOne. On 23 March 2000 J Sainsbury plc announced a business-to-business e-commerce venture and on 12 April 2000 the home shopping service was re-branded 'Sainsbury's to You' and 'Sainsbury's entertain You'.
Following the appointment of Justin King as Chief Executive in 2004, the home delivery service has once again been re-branded, to 'Sainsbury's Online', although its vans are sprayed with 'sainsburys.co.uk'. The company closed down its online entertainment home shopping service in 2007 due to losses, with a slimmed down range complementary to the core grocery shop.
On the evening of 25 July 2009, around 6pm, Sainsbury's launched 4,500 non-food products online, increasing to 8,000 products by September 2009, to help compete with Tesco.Com and ASDA.Com. The re-launched website includes the core categories of Food and Drink, Home and Garden, Technology, Appliances, Toys and Games, Sports and Leisure and Finance. However, Sainsbury's does not offer a catalogue service like Tesco and ASDA.
Electronic commerce
Electronic commerce, commonly known as e-commerce, eCommerce or e-comm, refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks. However, the term may refer to more than just buying and selling products online...
website
Website
A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...
operated by Sainsbury's, the UK's second largest supermarket chain. It offers a wide range of other products, including electronic goods, books and financial services.
Sainsbury's started e-commerce home delivery operations in 1995 when it introduced ‘Wine Direct' for internet wine sales. In 1998 the service was extended back to food with the launch of ‘Orderline'. This enabled customers to order their shopping via telephone, fax or the internet and have it delivered to their front door.
On 22 November 1999 Sainsbury's started e-business in partnership with LineOne. On 23 March 2000 J Sainsbury plc announced a business-to-business e-commerce venture and on 12 April 2000 the home shopping service was re-branded 'Sainsbury's to You' and 'Sainsbury's entertain You'.
Following the appointment of Justin King as Chief Executive in 2004, the home delivery service has once again been re-branded, to 'Sainsbury's Online', although its vans are sprayed with 'sainsburys.co.uk'. The company closed down its online entertainment home shopping service in 2007 due to losses, with a slimmed down range complementary to the core grocery shop.
On the evening of 25 July 2009, around 6pm, Sainsbury's launched 4,500 non-food products online, increasing to 8,000 products by September 2009, to help compete with Tesco.Com and ASDA.Com. The re-launched website includes the core categories of Food and Drink, Home and Garden, Technology, Appliances, Toys and Games, Sports and Leisure and Finance. However, Sainsbury's does not offer a catalogue service like Tesco and ASDA.