Strata Marketing Inc. is a Chicago

Chicago

Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...

, Illinois

Illinois

Illinois is the fifth-most populous state of the United States of America, and is often noted for being a microcosm of the entire country. With Chicago in the northeast, small industrial cities and great agricultural productivity in central and northern Illinois, and natural resources like coal,...

-based software company involved in connecting media buyers and sellers. It is owned by Comcast

Comcast

Comcast Corporation is the largest cable operator, home Internet service provider, and fourth largest home telephone service provider in the United States, providing cable television, broadband Internet, and telephone service to both residential and commercial customers in 39 states and the...

. As of 2010, it processes about $50 billion worth of media buys annually.

History

Strata Marketing Inc. was founded circa 1986, initially working predominately in the radio industry. It was acquired by Comcast

Comcast

Comcast Corporation is the largest cable operator, home Internet service provider, and fourth largest home telephone service provider in the United States, providing cable television, broadband Internet, and telephone service to both residential and commercial customers in 39 states and the...

in 2005. Strata purchased the custom-development company Spot Buy Spot (SBS) in 2007.

Software

For agency clients, Strata provides a suite of tools for planning, buying, stewardship, optimization and billing across all forms of media, including TV, cable, radio, print, digital and outdoor.