SHOWstudio.com is a fashion

Fashion

Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...

 website, founded and directed by Nick Knight

Nick Knight (photographer)

Nick Knight OBE is a British fashion photographer, documentary photographer, and web publisher—as director of SHOWstudio.com.-Life and career:Knight studied at Bournemouth and Poole College of Art and Design....

. Since it began at the start of the new millennium, SHOWstudio.com has championed film and moving image as the ideal medium for fashion in the digital age, and has utilised online streaming and real-time reporting methods – including blogging and tweeting via multimedia-enabled mobile phone handsets – to deliver fashion live, as it happens.

About

SHOWstudio.com was established in November 2000, and the site's projects have defined the manner in which fashion is presented via the internet. SHOWstudio.com has pioneered fashion film and is recognised as a leading force behind this new online fashion medium. Working with the latest technology SHOWstudio.com broadcasts live from catwalk shows and fashion shoots, allowing an international audience instant access to the previously closed world of high fashion. Interacting with a global community of dedicated viewers, SHOWstudio.com encourages its audience to respond and contribute creatively to its projects, documenting, communicating and evaluating the results.

SHOWstudio.com has worked on more than 300 projects in partnership with members of the fashion industry, from John Galliano

John Galliano

John Charles Galliano CBE, RDI is a Gibraltan-born British fashion designer who was best known as head designer of French haute couture houses Givenchy and Christian Dior , and his own self titled fashion house.-Family:He was born in Gibraltar to a Gibraltarian father, Juan Galliano, and a...

 and Alexander McQueen

Alexander McQueen

Lee Alexander McQueen, CBE was a British fashion designer and couturier best known for his in-depth knowledge of bespoke British tailoring, his tendency to juxtapose strength with fragility in his collections, as well as the emotional power and raw energy of his provocative fashion shows...

, Naomi Campbell

Naomi Campbell

Naomi Campbell is a British model. Scouted at the age of 15, she established herself among the top three most recognisable and in-demand models of the late 1980s and early 1990s, and she was one of six models of her generation declared "supermodels" by the fashion world...

 and Kate Moss

Kate Moss

Kate Moss is an English model. Moss is known for her waifish figure and popularising the heroin chic look in the 1990s. She is also known for her controversial private life, high profile relationships, party lifestyle, and drug use. Moss changed the look of modelling and started a global debate on...

 to designers and models such as Gareth Pugh

Gareth Pugh

Gareth Pugh is an English fashion designer. He currently lives and works in Paris.-Career:At 14, Pugh began working as a costume designer for the English National Youth Theatre. He started his fashion education at City of Sunderland College and finished his degree in Fashion Design at Central...

, Christopher Kane

Christopher Kane

-Biography:Kane was born as the youngest of five children in Newarthill, near Motherwell, North Lanarkshire, to an engineer and draughtsman and housewife mother....

 and Agyness Deyn

Agyness Deyn

Agyness Deyn is an English fashion model, actress and singer.-Early life:Deyn is from Failsworth in the Metropolitan Borough of Oldham, Greater Manchester...

. SHOWstudio.com's collaborations also extend into the worlds of music, architecture, food, art, design and performance The site's archive features projects with Björk

Björk

Björk Guðmundsdóttir , known as Björk , is an Icelandic singer-songwriter. Her eclectic musical style has achieved popular acknowledgement and popularity within many musical genres, such as rock, jazz, electronic dance music, classical and folk...

, Brad Pitt

Brad Pitt

William Bradley "Brad" Pitt is an American actor and film producer. Pitt has received two Academy Award nominations and four Golden Globe Award nominations, winning one...

, Leigh Bowery

Leigh Bowery

Leigh Bowery was an Australian performance artist, club promoter, actor, pop star, model and fashion designer, based in London. Bowery is considered one of the more influential figures in the 1980s and 1990s London and New York art and fashion circles influencing a generation of artists and...

, Heston Blumenthal

Heston Blumenthal

Heston Marc Blumenthal OBE is an English chef and owner of The Fat Duck, a three-Michelin-starred restaurant in Bray, Berkshire voted Best Restaurant in the UK by The Good Food Guide 2007 and 2009, and voted best restaurant in the world by Restaurant magazine in 2005...

 and Tracey Emin

Tracey Emin

Tracey Karima Emin RA is a British artist of English and Turkish Cypriot origin. She is part of the group known as Britartists or YBAs ....

.

In 2009 SHOWstudio.com moved from premises in East London to Bruton Place, in Mayfair. In July of that year, the SHOWstudio Shop was launched, offering artefacts hand-picked from fashion shoots and catwalk shows, and a selection of articles hand-crafted by key designers in a live studio space. The first of these one-off articles was created by Gareth Pugh

Gareth Pugh

Gareth Pugh is an English fashion designer. He currently lives and works in Paris.-Career:At 14, Pugh began working as a costume designer for the English National Youth Theatre. He started his fashion education at City of Sunderland College and finished his degree in Fashion Design at Central...

 in November 2009, followed by Philip Treacy

Philip Treacy

Philip Treacy OBE is an Irish milliner.Born in Ahascragh,in the West of Ireland, he lived with his parents, seven brothers and sister across the road from the village church...

,, Judy Blame, Stephen Jones

Stephen Jones

Stephen Jones may refer to:In the arts:*Stephen Jones , English magazine editor*Stephen Jones , Australian music and video artist*Stephen Jones , British editor and author...

 and Mary Katrantzou

Mary Katrantzou

Mary Katrantzou is a Greek fashion designer who currently lives and works in London.- Early life :Mary Katrantzou was born in Athens, to an interior design mother and a father who trained in Textile Design.- Career :...

 in 2010, and Craig Lawrence, Giles Deacon and Mugler in 2011.

During London Fashion Week in September 2009, the exhibition ‘SHOWstudio: Fashion Revolution’ opened at London's Somerset House

Somerset House

Somerset House is a large building situated on the south side of the Strand in central London, England, overlooking the River Thames, just east of Waterloo Bridge. The central block of the Neoclassical building, the outstanding project of the architect Sir William Chambers, dates from 1776–96. It...

. This exhibition was a major retrospective of the first nine years of SHOWstudio.com innovation and online experimentation alongside a variety of new projects created specially for the exhibition, including a 'Live Studio' where fashion shoots were visible to members of the public through two-way mirror. The stated purpose of this exhibition, the first in the world devoted to a fashion website, was to display how "SHOWstudio.com has harnessed the potential of new technology and the Web to completely reinvent the fashion image and the way we experience it."

Most recently, SHOWstudio.com has garnered plaudits for innovative live streams of a variety of international fashion shows, including Alexander McQueen

Alexander McQueen

Lee Alexander McQueen, CBE was a British fashion designer and couturier best known for his in-depth knowledge of bespoke British tailoring, his tendency to juxtapose strength with fragility in his collections, as well as the emotional power and raw energy of his provocative fashion shows...

's S/S 2010 show, and the A/W 2010 collections by New York labels Rodarte

Rodarte

Rodarte is a brand of clothing and accessories founded by Kate and Laura Mulleavy. The Mulleavy sisters are U.C. Berkeley graduates from Aptos, California, and have received a number of industry awards since the line's inception in 2005...

 and Alexander Wang

Alexander Wang (designer)

Alexander Wang is a Taiwanese-American fashion designer.At age 18, he moved to New York to attend Parsons The New School for Design to study fashion design. After dropping out in his sophomore year, he launched his first women's ready-to-wear collection in 2007...

.

Awards

• Mar 2010

The presentation of Alexander McQueen's S/S 2010 collection ‘Plato's Atlantis’ online with SHOWstudio.com receives the Design Museum

Design Museum

Design Museum is a museum by the River Thames near Tower Bridge in central London, England. The museum covers product, industrial, graphic, fashion and architectural design. It was founded in 1989 and claims to be the first museum of modern design...

's 'Design of the Year' award for Fashion.

• Feb 2008

‘The Replenishing Body’ interactive video installation shortlisted for the Design Museum's ‘Designs of the Year’ 2008.

• Nov 2006

Nick Knight receives the Moët & Chandon Fashion Tribute 2006.

• Jun 2003

Webby Award as Best Fashion Website.

Selection of projects

• Oct 2009

SHOWstudio.com broadcasts Alexander McQueen's S/S 2010 collection 'Plato's Atlantis' live online.

• Sep 2009

The exhibition ‘SHOWstudio: Fashion Revolution’ opens at London's Somerset House, providing a retrospective of the site's work to date alongside a programme of fashion film curated by Nick Knight and a series of live fashion shoot staged before a public audience.

• Jul 2009

SHOWstudio.com moves to Mayfair and opens ‘SHOWstudio Shop’

• Jul 2008

‘Fashion DJs’, a three-day music and fashion event broadcast from Abbey Road Studio in London.

• Jul 2007

‘24HRS’, a twenty-four hour live fashion broadcast in collaboration with Yves Saint Laurent

Yves Saint Laurent (brand)

Yves Saint Laurent or YSL is a luxury fashion house founded by Yves Saint Laurent and his partner, Pierre Bergé. Today, its chief designer is Stefano Pilati. Yves Saint Laurent, founder of the brand, died in 2008.-History:...

.

• Sep 2006

‘Experiments in Advertising: The Films of Erwin Blumenfeld

Erwin Blumenfeld

Erwin Blumenfeld was a famous American photographer of German origin.In the 1930s, he published collages mocking Adolf Hitler. In 1936, he emigrated to Paris. With the German occupation, he was interned in a concentration camp in 1940 because he was Jewish...

’, including films of the Surrealist fashion photographer for the first time.

• Jun 2006

‘The Sound of Clothes: Anechoic’, using sound instead of visuals to present a fashion "collections story".

• Oct 2005

‘Moving Fashion’, a two-month series of fashion shorts by leading industry figures.

• Sep 2005

‘Bring & Buy’ project in collaboration with i-D magazine raises £19,200 for Oxfam

Oxfam

Oxfam is an international confederation of 15 organizations working in 98 countries worldwide to find lasting solutions to poverty and related injustice around the world. In all Oxfam’s actions, the ultimate goal is to enable people to exercise their rights and manage their own lives...

.

• Feb 2003

‘Couture: the Luxury of Not Caring’, the first picture phone project.
'In Camera', the first webchat project with David Bailey.

• Dec 2001

'Sleep', the first webcast featuring models sleeping.

Team

Director: Nick Knight

Nick Knight (photographer)

Nick Knight OBE is a British fashion photographer, documentary photographer, and web publisher—as director of SHOWstudio.com.-Life and career:Knight studied at Bournemouth and Poole College of Art and Design....

Executive Producer: Charlotte Wheeler

Fashion Director: Alex Fury

Production Manager: Amy Ireland

Video Editor: Marie Schuller

Front-End Developer: Sally Northmore

Back-End Developer: Paul Herron

Technical Assistant: Neal Bryant

Developer: Jon Emmony

Photographic Assistant: Zoe Hitchen

Shop Director: Carrie Scott