Rosa Food
Encyclopedia
Rosa Food Products was started in Philadelphia in the year 1900 by Giacomo Foti. He named his store and products Rosa after his wife. At first it was only a small store
Retailing
Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be...

 at on the corner of 13th and Federal Streets in Philadelphia. Over time, hundreds of stores bearing the Rosa name were created. A warehouse was needed to supply all the stores with hundreds of products bearing the Rosa name. Giacomo Foti and his son, Leonardo, were packaging cooking oil
Cooking oil
Cooking oil is purified fat of plant origin, which is usually liquid at room temperature ....

s for their Rosa brand, Rita brand and also for private label customers. As the large supermarkets came into existence, the smaller stores began to close. It was easier to supply the supermarkets with products than their own stores. Rosa Food Products then became a wholesale
Wholesale
Wholesaling, jobbing, or distributing is defined as the sale of goods or merchandise to retailers, to industrial, commercial, institutional, or other professional business users, or to other wholesalers and related subordinated services...

 food distributor
Distribution (business)
Product distribution is one of the four elements of the marketing mix. An organization or set of organizations involved in the process of making a product or service available for use or consumption by a consumer or business user.The other three parts of the marketing mix are product, pricing,...

.

In the 1990s, the bottling of vinegar and mustard had begun. During the year of 1999, Giacomo II and his family decided on building a new production plant to meet the many needs of its customers. The company bottles its own brands of oil, vinegar, spices, peppers, olives, capers, giardiniera, mustard, bruschetta and pasta sauces. Almost all are available for private label. Rosa Food Products distributes their own 10 quality brands of Rosa, Rita, Leonardo, Luna, Pavilion, Cassino, Angela, He Man and Keller's. The company is now on its way to its 4th generation of family ownership.

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