Ron Stablehorn
Encyclopedia
Ron Stablehorn is the fictitious
Vice President of Marketing at Rolling Rock
beer. He usually appears as part of viral marketing
campaigns for the company. The Effie Award winning campaign was created by the advertising company Goodby, Silverstein & Partners.
Often, he will speak to the audience in a television commercial, stating that Rolling Rock has come under fire by loyal fans. In 2006, Ron appeared to denounce an ad where "an ape parachutes into a pool party, and dances in a suggestive manner with a sexy lady." At the commercial's end, a text statement reads "This totally unsincere apology posted by Friends of Rolling Rock". In 2007, Ron appeared a week before Super Bowl XLI
to warn viewers about a possible Super Bowl ad featuring "grown men in thongs in the workplace." Ron apologized to viewers, and states that Rolling Rock is attempting to pull the upcoming ad. However, if they cannot, he hopes that it will not "in any way tarnish their great name". He appears in a follow-up commercial the next week stating they finished the 61st of 62nd in the commercials from that day.
Ron Stablehorn has a blog on the Rolling Rock website where he personally defends his ad campaign and offers an apology to anyone who was offended by the recent ads.
In reailty, the Stablehorn character is actually meant to promote the ads. His appearances, along with other advertisements denouncing upcoming ads, are part of a viral marketing
campaign to draw attention to the ads.
Fictitious
For literary uses see FictionFor Legal uses see legal fiction*Fictitious defendants*Feigned action*Ejectment - an action to recover land*John Doe - commonly named as a fictitious defendant....
Vice President of Marketing at Rolling Rock
Rolling Rock
Rolling Rock is a 4.5% abv pale lager launched in 1939 by the Latrobe Brewing Company. Although founded as a local beer in Western Pennsylvania, it was marketed aggressively and eventually became a national product. The brand was sold to Anheuser-Busch of St...
beer. He usually appears as part of viral marketing
Viral marketing
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses...
campaigns for the company. The Effie Award winning campaign was created by the advertising company Goodby, Silverstein & Partners.
Often, he will speak to the audience in a television commercial, stating that Rolling Rock has come under fire by loyal fans. In 2006, Ron appeared to denounce an ad where "an ape parachutes into a pool party, and dances in a suggestive manner with a sexy lady." At the commercial's end, a text statement reads "This totally unsincere apology posted by Friends of Rolling Rock". In 2007, Ron appeared a week before Super Bowl XLI
Super Bowl XLI
Super Bowl XLI was an American football game that featured the American Football Conference champion Indianapolis Colts and the National Football Conference champion Chicago Bears to decide the National Football League champion for the 2006 season...
to warn viewers about a possible Super Bowl ad featuring "grown men in thongs in the workplace." Ron apologized to viewers, and states that Rolling Rock is attempting to pull the upcoming ad. However, if they cannot, he hopes that it will not "in any way tarnish their great name". He appears in a follow-up commercial the next week stating they finished the 61st of 62nd in the commercials from that day.
Ron Stablehorn has a blog on the Rolling Rock website where he personally defends his ad campaign and offers an apology to anyone who was offended by the recent ads.
In reailty, the Stablehorn character is actually meant to promote the ads. His appearances, along with other advertisements denouncing upcoming ads, are part of a viral marketing
Viral marketing
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses...
campaign to draw attention to the ads.